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Payap Dummy Company ; PDC Managing ; Organizing , Implementing and Control By Marketing Department Business Administration Faculty Payap University Management Team Organization Chart GM – General Manager - Assistance GM SC - Secretarial MM – Marketing Manager

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payap dummy company pdc

Payap Dummy Company ; PDC

Managing ; Organizing , Implementing and Control

By

Marketing Department

Business Administration Faculty

Payap University

management team m team
GM – General Manager

- Assistance GM

SC - Secretarial

MM – Marketing Manager

PM – Product Manager

HR – Human Resource Manager

PR – Public Relation

SM – Sale Manager

A/C – Accounting Mng.

FIN – Financial Director

P/S – Purchasing Mng.

W/H - Warehousing

MIS – Management of Information System

Management Team ; M-Team
marketing plan
Marketing Plan
  • 1. Current Marketing Situation by
  • SWOT Analysis;
  • 2. Mission , Goal And Objectives
  • 3. Target Market
  • 4. Marketing Strategy
  • - Product and Price Policy ; Product Line ,

Supplier and Price Setting

  • - Distribution Strategy ;
  • - Promotion Strategy ;
marketing plan cont
Marketing Plan (cont.)
  • 5. Implementation
  • - Marketing Activities
  • - Action Plan
  • 6. Marketing Control
  • - Financial Plan and Budgeting

- HR Plan and control

  • - Meeting
  • 7. Job Description
  • GM , SC , MM , PM , HRM , AC/FN , PR , PS/WH , SM , etc…
swot analysis
SWOT Analysis
  • External Environment : Economics , Social , Technological , Political ...etc
  • Task Environment : Faculty Policy , Supplier , Customer , Competitor , Community ...etc
  • Internal Environment :
    • Marketing : Product , Price , Place , Promotion ,
    • Management : Operation , HRM , Account/Financing , Purchasing and Warehouse Policy , IT and Public Relation Back
mission goal and objectives
Mission Goal and Objectives
  • Apply Marketing Management Theory to real business.
  • Can defining and solving the problem from real business.
  • Can participating and working with the others.
  • For all of social responsibilty with customer, supplier , teamwork , institute , poverty people
  • For supporting the community and promote Thai products.

BACK

target martket
Target Martket
  • People who live in Payap University
  • Sale force’s Family and Friend
  • Organization
  • The Others

BACK

product and price policy
Product and Price Policy
  • Product Policy : Consumer Goods
  • Product Line : Electrical Product , Office Automation , Telecommunication Product , Household , Furniture , Stationery, Natural & Beauty , Dressing ,Fashion , OTOP ; One Tambon One Products .
  • Price : Set up price by Suppliers

Set up price by Mark up BACK

distribution strategy
Distribution Strategy
  • Direct Sale
  • Door to Door Selling
  • Booth Exhibition
    • Indoor Booth
    • Outdoor Booth
    • Exhibition with Suppliers
  • In the Future : Electronic Marketing
    • E-Commerce ; By Internet or Mobile Phone

BACK

promotion strategy
Promotion Strategy
  • Promotion with Suppliers
    • Special Price on event marketing
  • Promotion by Management Team
    • Discount Pricing , Premium
  • Advertising ; Billboard , Print-Ad , Brochure , Leaflet , Faculty Announcement

BACK

marketing activities
Marketing Activities
  • Booth Exhibition (Faculty Booth)
  • Door-to-door Selling
  • Knock Office
  • Outdoor booth
  • Meeting : M-team , Supervisor , Sales
  • Participate with Department , Faculty and University
  • Co-activities with suppliers

BACK

action plan
Action Plan

Gantt’s Chart

BACK

financial plan budgeting
รายได้จากการขาย XXX

หมวดเครื่องใช้ไฟฟ้า

หมวดเครื่องมือสื่อสาร

หมวดอุปกรณ์สำนักงาน

หมวดเครื่องสำอาง

หมวดเครื่องใช้ภายในบ้าน

หมวดสินค้าเบ็ดเตล็ด

หักต้นทุนขาย

กำไรขั้นต้น XXX

หักค่าใช้จ่าย

การดำเนินงาน

การบริหาร

เงินสนับสนุนสังคม

บวก รายได้อื่นๆ

เงินโบนัสจากการขาย

เงินสนับสนุนจากคู่ค้า

ค่าใบสมัครพนักงานขาย

กำไรสุทธิ XXX

BACK

Financial Plan & Budgeting
hr plan control
HR Plan & Control
  • กฎระเบียบพนักงานทั่วไป
    • ระเบียบการแต่งกาย หญิง ชาย
    • ระเบียบการเข้า – ออกงาน ลา ขาด สาย
    • ระเบียบการประชุม เข้า ออกห้องประชุม ลา ขาด สาย
  • การจัดสวัสดิการ เฝ้าเวร เจ็บป่วย สุขภาพ
  • การจัดแบ่งแผนกงาน การจัดคนเข้างาน
  • การจัดอบรมบุคคลากรและการอบรมผลิตภัณฑ์
  • นโยบายการปันผล Back
meeting
Meeting
  • Opening Project Meeting & Grand Opening
  • Management Team Meeting
    • 1 time / every week
  • Supervisor Meeting : 1-2 times / every week
  • Supervisor and Sale Meeting : 1 time / month
  • Half project Meeting : 1 time on half of project
  • Close Period Meeting
    • 3 times for every end of period
  • Close Project Meeting : at the end of Project

BACK