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Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totaling $274.5 billion in 2020) and, since January 2021, the world's most valuable company.
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Apple Case-Study 01
02 Overview Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totaling $274.5 billion in 2020) and, since January 2021, the world's most valuable company.
03 Founders STEVE JOBS STEVE WOZNIAK RONALD WAYNE
04 Timeline 2011 1976 2007 2016 due to the American debt-ceiling crisis, Apple's financial reserves were briefly larger than those of the U.S. Government. 2006 Apple Computer Company was founded Started with mobile devices It was announced that one billion Apple devices were in active use worldwide. the first Apple MAC computers to use Intel's Core Duo CPU.
APPLE SWOT ANALYSIS 05 WEAKNESS STRENGTH One of the key strengths of Apple over the years has been its innovative product line up. Apple has presented hit products after hit products and that’s been the major strength of Apple. The products are priced for middle and high-income consumers. Low-Income consumers can’t simply afford Apple products. OPPORTUNITES THREATS Although Apple as a brand has solidified itself, it still faces threats from competitors. With the advancement in technology, brands like Samsung, Google, and Dell are giving Apple tough competition. Apple provide top quality and cutting-edge technology that offers a breakthrough in customer experience.Their customer retention rate of 92% is phenomenal. Apple can always rely on the power of the internet for future opportunities to gain new customers and form new alliances.
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