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All About keywords

in this ppt we are defining all about keywords. this ppt is for all digital marketing students beginner and expert.<br>if you have any quires feel free to contact us on 923132542416 or visit our website https://digimax.great-site.net <br>and visit also our social handleshttps://www.facebook.com/7Digimax/ <br>#DigiMax #Shoaibqazi

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All About keywords

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  1. All About Keywords By ShoaibQazi If You Wont to learn Free Digital Marketing visit our website

  2. What Are keywords Keywords are words or phrases that users type into search engines to find relevant content for their queries.

  3. For Example

  4. Types Of Key Words • There Are Two Types Of Keywords • Short Tail Key Words • Long Tail Key Words

  5. Short Tail Key Words • Short Tail Key Words; • Short tail keywords are much more general search queries, usually of one or two words. • Definition of Short Tail Keywords • Short tail keywords are best suited to providing general information. Unsurprisingly, they are also known as head terms. Typing terms such as “marketing“, “laptops” or “SEO” makes it harder for search engines to determine the specific search intent. Such terms are simply generic. Without serving a specific knowledge category, short-tail keywords bring out high search volumes

  6. Long Tail Key Words • Long Tail Key Words • Long tail keywords are more search-specific queries and tend to use more words, usually more than three, to bring out more specific, relevant results. • What Are Long Tail Keywords? • Long tail keywords are more specific, longer keyword phrases that target users at different stages of the search process. A characteristic of long tail keywords is they are more descriptive phrases, and use longer phrases with more specificity. The long tail keywords meet the user intent by appealing to relevance, hence increasing the conversion rate.

  7. Short keywords that contain one or two terms For Example

  8. Long-tail keywords that contain typically three or more terms For Example

  9. The 3 Common Types of Search Intent • Behind every keyword is the reason the user makes the search query in the first place. This is known as search intent which falls into 3 categories: • Informational, • Navigational, • Transactional.

  10. Take a look at your keyword and think about what the user is really asking by making their query: • If they were to search, “what are Laptops” they are feasibly looking for informational content that will explain this topic in detail. • If they look up “Laptops marketplace” they are likely searching for navigational content to take them to NFT platforms. • If they type “best Laptops to buy now” they are probably trying to find transactional content that will help them complete a purchase decision.

  11. The 3 Common Types of Search Intent

  12. Why are keywords important? • Keywords are important because they help you understand what users are searching for and the content you need to provide to meet their needs. The keywords you choose help define your content strategy and what topics to include on your website. This means incorporating the most relevant terms to increase your ability to rank and, in turn, increase website traffic.

  13. Google Trend

  14. Google Trend • Google Trends is a website offered by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. • It uses graphs to compare the search volume of different queries over time. • With this you can see trends by year, • you can get daily search trends also

  15. Features for Entrepreneurs • Help us to find niches • Find Relevant Product Categories in Related Topics. • Promote Your Store Around Seasonal trend. • Create Content About Current Trends. • Using Google Trends for Keyword Research. • There are two basic types of search topics in Google Trends. • Fresh topic • Evergreen topic

  16. Monitor Competitor’s Positions with Google Trends Compare

  17. Help You to plan Google shopping When to start or When Not …

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