JX REAL PHOTOS

1. JX REAL PHOTOS 6371 Haven Ave, Rancho Cucamonga, CA 91737 (626) 689-0622 real estate photography Photography For Real Estate Hiring a photographer is a daunting task. The pictures they take could decide the number and caliber of homebuyers who will survey your property. In order to separate the professionals from the photographic dilettantes, you'll need to familiarize your self with the following terms and techniques: Wide Angle Lens - Using a wide-angle lens is key to photography for real estate since these lenses captures more of a scene than a regular one. With a wide-angle lens, the real estate photographer is able to stand closer to the house without including undesirable objects in the foreground like utility poles or shrubbery. Be sure that your photographer uses this lens. Elevation - Make sure your real estate photographer increases the camera's elevation as these pictures always look better than shots taken from the ground. Have them stand on your vehicle, ladder or any other apparatus that will safely add height to your pictures. Minimize - Walk through your property with your prospective photographers to find out how they intend to minimize expansive driveways, streets and large garages, all of which detract from the main selling point - the house. Sunlight - Ask the photographer to shoot pictures of your property several times during the day. You wan to capture the morning, noon, and evening sunlight to find out which ones best complement your home. Three-Quarter Shots - When looking though the photographers' portfolios, make sure you see many three quarter shots of homes. Pictures shot at a slight angle to the front of the home are usually much stronger than shots taken straight on. On a related note, real estate photographers must not use ultra-wide-angle lenses for front shots. Doing so will exaggerate the perspective to an objectionable level. Numbers and Perspectives - Ask your real estate photographer to shoot as many home entrances and perspectives as possible. For example, shoot the view from the inside, the side garden, the fishpond, and the potting shed all from a high angled view. Barrel Distortion - If your prospective real estate photographer uses a digital camera, be sure to ask him or her about barrel distortion. This occurs when the wide-angle lens on a digital camera produces curved or skewed edges in the picture. Lines that you'd expect to appear perpendicular are not. Barrel distortion occurs most often when photographers take wide-angle shots of angular buildings, doors and edges of walls. A good photographer will know how to avoid making this costly mistake.

2. Jaggies - Finally, ask your real estate photographer about the "jaggies," which occur when lines of a building diverge from a background, such as a roofline against a clear sky. Reducing the size of the image and using the anti-aliasing tool on a good photo-editor will usually make the "jaggies" disappear. And remember, photos of a property can make or break your success. Make sure the money you invest in real estate photography gets your property the interest, traffic, and sale you need and deserve.