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Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose. Think about some of the biggest brands' public images. Nike, for instance, has built a brand around celebrating athletes, creating high- performance products, and supporting consumers who want to live activelifestyles. What Is Personal Branding
Taking control of your personal brand, on the other hand, puts you in the driver's seat. You get to control the narrative and show your audience what you want them tosee. Need
Stronger Leverage Online Visibility When you engage in personal branding, you automatically become more accessible and more visible to your online audience. People can find you with a simple Google search or interact with you on your various marketing channels. As you grow your online brand, you'll develop an ever-growing network of people in your industry, potential customers, and existing customers. This network can become a huge asset when it comes to growing your business. Your personal brand can benefit your business brand and viceversa. While they are two distinct entities, they will intersect naturally because you are in charge of yourbusiness. Benefits