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What are the 7 Phases of Product Design

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What are the 7 Phases of Product Design

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  1. What are the 7 PHASES of Product Design?

  2. The 7 Phases of Product Design Phase 1 - Idea Generation • Assess consumer needs, brainstorm potential solutions, and evaluate feasibility. • Internal Idea Generation: Analyze the product, brainstorm internally, and refine promising ideas. • External Idea Generation: Seek input from outside sources, collaborate with industry experts, and engage with the target audience.

  3. The 7 Phases of Product Design (cont.) Phase 2: Idea Screening • Evaluate and filter potential ideas based on consumer needs, feasibility, and competitive landscape. • Gather stakeholder feedback to ensure well-rounded awareness.

  4. The 7 Phases of Product Design (cont.) Phase 3: Concept Development and Testing • Evaluate desirability, accessibility, and functionality of the concept. • Methods: surveys, user testing, focus groups, and prototyping. • Address questions to plan the roadmap of the product.

  5. The 7 Phases of Product Design (cont.) Phase 4: Business Analysis and Marketing Strategy • Analyze the business, specify the target audience, and identify competitors. • Conduct extensive market research and develop marketing strategies aligned with the business's goals.

  6. The 7 Phases of Product Design (cont.) Phase 5: Product Development • Evaluate market preferences and design the product accordingly. • Build sample products or prototypes for feasibility assessment and modifications. • Test and refine the product based on feedback.

  7. The 7 Phases of Product Design (cont.) Phase 6: Sample Product Testing • Assess packaging, build quality, and product effectiveness in different conditions. • Ensure the product surpasses market expectations.

  8. The 7 Phases of Product Design (cont.) Phase 7: Final Product Launch • Finalize packaging and ensure the product is ready for market launch. • Implement marketing efforts such as email campaigns, social media advertising, and influencer partnerships. • Monitor sales and customer feedback to make improvements for future iterations.

  9. THANK YOU To know more, visit: https://www.pingstudio.net

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