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Snapple

Snapple Product Limit flavors to 5 most popular (designate more funds for top flavors) Release powder form for warm channel sales Develop “Snapple Light” using all organic ingredients and sell to whole food markets Produce seasonal flavors to be unique and play up to fashion brand

Patman
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Snapple

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Presentation Transcript

  1. Snapple

  2. Product • Limit flavors to 5 most popular (designate more funds for top flavors) • Release powder form for warm channel sales • Develop “Snapple Light” using all organic ingredients and sell to whole food markets • Produce seasonal flavors to be unique and play up to fashion brand • Snapple recipes on label with website for more options and promotions

  3. Promotion • Advertise with new spokespeople (new up and coming celebrity) • Get back to basics, focus on classic Snapple Advertising • Demo’s Competitions & promotional events (ie. Red Bull Flugtag) • Renew focus on “All Natural ingredients” • Focus on “green” aspect • Promote at natural food stores like Whole Foods • Focus on regions that are susceptible to fashion trends (NY, Seattle etc.) • Focus on NY as birthplace of Snapple • Get Howard Stern Back • Embrace artistic community

  4. Price • Price Discounts to the cold channel vendors (To restore relationships with vendors) • Powder product- price is less expensive and have different serving amounts to reduce a direct comparison • Discounts for bringing back empty bottles to retailers (Helps the environment and builds relationship with consumer) • Coupons one the back of the label to the end consumers

  5. Distribution • Already have existing channel • RC cola and Mistic • Do not go back to old distributors • Might not be able to make them happy again • Might anger existing channel • Sell in areas with post-modern mindsets • Partner with Starbucks? • Gas Stations and Parks • Regional flavors

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