1 / 8

Snapple delivery NYC

Snapple beverages have something sensual and it comes with imaginary flavors and a host of new combinations. It is a fun drink, informal and natural. The packaging is an added attraction as it plays the taste experience. It is not a cola or water drink. It is authentic and is a pure fruity drink. It is more a natural health drink.<br><br>https://beverageuniverse.com/

Beverageuniverse
Download Presentation

Snapple delivery NYC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Snapple Delivery NYC

  2. Snapple was founded in 1972 by Leonard Marsh, Arnold Greenberg and Hyman olden in New York. The company emerged as a national brand in the beverage sector in 1990. Later in 1994 Quaker bought Snapple for $1.7 billion. Quaker later sold it to Triarch group for $300 million with a loss of $1.4 billion in 1997. The Triarc group sold Snapple to Cadbury Schweppes for $1.45 billion, a profit of $1.25 billion in 2000.

  3. What is Snapple USP? • Snapple beverages have something sensual and it comes with imaginary flavors and a host of new combinations. It is a fun drink, informal and natural. The packaging is an added attraction as it plays the taste experience. It is not a cola or water drink. It is authentic and is a pure fruity drink. It is more a natural health drink.

  4. Baby boomer and Generation X focusing on health attributes and unwinding stress • Generation Y focuses on new flavors and caffeine and protein. It was promoted as a mobile snack • Comes in single serve containers that are premium and convenient. It is a hydrating, healthy and natural drink suitable for all. Snapple delivery NYC services focused on target audience like

  5. The company used different strategies in different regions of the US. Some of the campaign elements included: 1. Finding your favorite Snapple drink 2. Events and contests 3. Commercials 4. Partnerships and product placement 5. Social Media Snapple campaign choices

  6. The company used different strategies in different regions of the US. Some of the campaign elements included: 1. Finding your favorite Snapple drink 2. Events and contests 3. Commercials 4. Partnerships and product placement • Social Media The main strategy included voting for region specific ingredients for the non-heartland market and for the Heartland Market, there were nostalgia campaigns for loyal customers, Snapchat story and Snapple vending machine. Snapple campaign choices

  7. Image and heritage • Strong brand presence • Impressive product line • Host of flavors and varieties • Packaging • Innovative advertising The company has immense opportunities by enhancing their brand image and tapping the youth market. They are popular for their no preservative fruit juice and it has become a fashion beverage. The strengths of Snapple brand

  8. BEVERAGE UNIVERSE Contact Us • Cell No: 888-738-3003 • Email:info@beverageuniverse.com • Visit Us: https://beverageuniverse.com/

More Related