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ADVENTIST CHRISTIAN EDUCATION MARKETING ON A CONFERENCE LEVEL. Larry Blackmer, Vice President, North American Division. No More Prizes For Predicting Rain;. Prizes only for building arks. Looking for other right answers. Other ideas, resources, blueprints, and ways for building arks.
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Vice President, North American Division
Prizes only for building arks.
“The challenge of change is to make something new that is built on the values of the old, to take a long look at what is at the core of our lives and churches, and to do something better and more Christlike, clearer and more refreshing and vibrant. We cannot run from the future, so let’s get specific now about change and what we need to do to make a difference.”
164 Jr. Academies
Establishing a list of potential students and making contact with those families not sending their children to your school.
Utilization of marketing materials and methods
Establish and nurture a working relationship with your pastor that includes consistent communication
Be involved in the school
These are your students/parishioners
Three opportunities for ministry
Evangelism is more than a series of meetings
The week after school is out, gather your list of names of families who did not sent students to your school.
Send letters to SDA & non-member families who made inquiry about your school during the school year
Follow up with a phone call to those families who received letters
Develop a visitation list from your phone calls
Visit homes/families with the pastor – close with prayer
Visit current students if/when in the area
Send the families visited a thank you card for their time
A follow-up phone call to those undecided
“You are the best kept secret around!”
Part of a world-wide educational system
Alumni give back significant service
Over 80% go on to college
Spiritual/Safe learning environment
Spiritually Safe learning environment
“Professional” way to brag
Takes coordinated effort
Program is what consumers “Feel” it is
We still suffer remnenants of
“we’re here, they’ll come”
Take us to the “next level”
“Cutting edge” schools
Benefits of Marketing as a Conference:
Marketing an Adventist Christian
a. set level of excellence
b. economies of scale
c. whole greater than the sum of the individual parts
d. raise level of importance
1. We have two separate systems that need to be put back together
- Churches and schools function separate
- President: of churches & schools,
pastors and teachers
- Deliberate contact w/ schools & teachers
- Both needed for healthy growth
2. Society has changed the way they think about purchasing a product
- people today want more choices
- people today demand more customer service
- people today want not just a product/service but an experience
- people want best quality that their money can buy
Don’t confuse me with the facts…….
4. Old School Thinking
5.Finances are stretched
6. Facilities are oldest in Conference
7. Members less committed to Adventist Christian Education
8. Mindset that our schools will not survive till the end of time
9. Mindset that we cannot grow a church and a school at the same time
10. Mindset that being good is enough
“We envision in the next five years that we will improve the perception, attitude, and ownership of Adventist education in the Ontario Conference as we ignite in our membership a passion for children and youth. We will all work together—as pastors, teachers, and members—to produce excellence in spirituality, academics, funding, facilities, location, and marketing. We envision our schools becoming a bridge, not a moat, to the world.”
►NAD Marketing Seminar - Fund 2 individuals from each school community
►Create “Think Tank” brainstorming group
►Board of Education Planning
►Initial planning - begin with educational brochure and DVD
Set out to purposefully change a mindset
Be more intentional of Informing and educating the constituency
Make very public the vision, mission and goals of Ontario Conference education
Set in motion a 3-5 year process for positive long term results
First year of big push – Approximately a 2½% Increase in enrollment
Second year a 1½% decrease
Third year 3 % increase
Transitioning Mindset – As a man thinks in his heart, so is he.
Planting new schools
Change a mindset and increase enrollment through education and marketing
If Adventist education is as important to us as we state, then we must:
Continue looking for other right answers for doing something different while we continue to build a plan for success
It will be a focus of MAJOR collaborative efforts between the church-school-conference
We must Keep on keepin’ on!