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ADVENTIST CHRISTIAN EDUCATION MARKETING ON A CONFERENCE LEVEL. Larry Blackmer, Vice President, North American Division. No More Prizes For Predicting Rain;. Prizes only for building arks. Looking for other right answers. Other ideas, resources, blueprints, and ways for building arks.

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adventist christian education marketing on a conference level

ADVENTIST CHRISTIAN EDUCATION MARKETING ON A CONFERENCE LEVEL

Larry Blackmer,

Vice President, North American Division

no more prizes for predicting rain

No More Prizes For Predicting Rain;

Prizes only for building arks.

looking for other right answers
Looking for other right answers
  • Other ideas, resources, blueprints, and ways for building arks.
  • Looking at the same thing differently.
the challenge of change
The Challenge of Change

“The challenge of change is to make something new that is built on the values of the old, to take a long look at what is at the core of our lives and churches, and to do something better and more Christlike, clearer and more refreshing and vibrant. We cannot run from the future, so let’s get specific now about change and what we need to do to make a difference.”

north american division
North American Division

60,542 Students

45,198 K-8

15,344 9-12

966 Schools

123 Academies

164 Jr. Academies

679 Elementary

5,077 Teachers

general conference
General Conference

5,404 Schools

906,755 Students

45,614 Teachers

what is marketing
What is marketing?

Relationships

Relationships

Relationships

marketing strategies

Definition of Stupidity:

Doing the _______thing, over and over again, and expecting __________ results!

Marketing Strategies

Finding other right answers

for doing something different

while building a plan for success

what is marketing9
What is marketing?

Relationships

Relationships

Relationships

practices
Practices

Establishing a list of potential students and making contact with those families not sending their children to your school.

Ben Smith

Joe Black

Susan Hitchcock

Frank Jones

Mary Sterns

practices11
Practices

Home

Visitations

practices12
Practices

Church Appearances

practices13
Practices

Utilization of marketing materials and methods

what is marketing14
What is marketing?

Relationships

Relationships

Relationships

a good idea
A Good Idea

Establish and nurture a working relationship with your pastor that includes consistent communication

what is marketing16
What is marketing?

Relationships

Relationships

Relationships

pastors

Pastors

Be involved in the school

These are your students/parishioners

Three opportunities for ministry

Students

Staff

Parents

Evangelism is more than a series of meetings

slide18

Five assumptions

    • Jesus really is coming again soon
    • Between now and then EVERYONE would be happier if they were a converted Seventh-day Adventist
    • All teachers are youth pastors
    • The work of the church and the school are the same – personal relationship with Jesus
    • The school is an important part of the church
    • Every student is either a missionary or a mission field, either a soul winner or in need of having their soul won
    • We have each group of students for a short time
  • Have a plan
working the plan
Working the Plan

 The week after school is out, gather your list of names of families who did not sent students to your school.

Send letters to SDA & non-member families who made inquiry about your school during the school year

 Follow up with a phone call to those families who received letters

 Develop a visitation list from your phone calls

 Visit homes/families with the pastor – close with prayer

 Visit current students if/when in the area

 Send the families visited a thank you card for their time

 A follow-up phone call to those undecided

explore all options
Explore all options
  • Visiting community churches
  • Quality radio ads
  • Newspaper ads
  • Yellow pages ads
  • Signage and banners
  • Memorandum Of Understanding with Home School families
  • Newsletters/posters/photos in church(es)
  • Regular communication with non-attendees
  • Invitations to school programs, etc.
staff involvement
Staff Involvement
  • Staff should have membership and attend the church(es) that directly support the school in which they serve
  • Staff should attend school functions at all costs
  • Staff could send cards before school starts to “make a connection” with incoming students
what does the plan do
What does the plan do?
  • Restores confidence in the school program
  • Establishes a partnership with the pastor(s) who are the most important factor in getting students to your school
  • Establishes relationships with families visited
  • The Lord does bless our efforts
have you heard this
Have You Heard This?

“You are the best kept secret around!”

slide24
Brag!

Test Scores

Certificated Teachers

Coordinated Curriculum

Part of a world-wide educational system

Alumni give back significant service

Over 80% go on to college

Spiritual/Safe learning environment

Spiritually Safe learning environment

CognitiveGenesis

marketing
Marketing

Socially Acceptable

“Professional” way to brag

Takes coordinated effort

Program is what consumers “Feel” it is

We still suffer remnenants of

“we’re here, they’ll come”

Take us to the “next level”

“Cutting edge” schools

Waiting lists

marketing on a conference level

MARKETING ON A CONFERENCE LEVEL

Benefits of Marketing as a Conference:

Marketing an Adventist Christian

Education System

a. set level of excellence

b. economies of scale

c. whole greater than the sum of the individual parts

d. raise level of importance

marketing on a conference level27

MARKETING ON A CONFERENCE LEVEL

Administrative Challenges:

1. We have two separate systems that need to be put back together

- Churches and schools function separate

- President: of churches & schools,

pastors and teachers

- Deliberate contact w/ schools & teachers

- Both needed for healthy growth

marketing on a conference level28

MARKETING ON A CONFERENCE LEVEL

2. Society has changed the way they think about purchasing a product

- people today want more choices

- people today demand more customer service

- people today want not just a product/service but an experience

- people want best quality that their money can buy

Don’t confuse me with the facts…….

marketing on a conference level29

MARKETING ON A CONFERENCE LEVEL

3. Demographics

4. Old School Thinking

5.Finances are stretched

6. Facilities are oldest in Conference

7. Members less committed to Adventist Christian Education

8. Mindset that our schools will not survive till the end of time

9. Mindset that we cannot grow a church and a school at the same time

10. Mindset that being good is enough

remember
Remember!
  • Good is the enemy of Great!!!!
  • Good is not enough!
  • We are representing Christ!
ontario conference education vision
Ontario Conference Education Vision

“We envision in the next five years that we will improve the perception, attitude, and ownership of Adventist education in the Ontario Conference as we ignite in our membership a passion for children and youth. We will all work together—as pastors, teachers, and members—to produce excellence in spirituality, academics, funding, facilities, location, and marketing. We envision our schools becoming a bridge, not a moat, to the world.”

supporting the vision
Supporting the Vision

►NAD Marketing Seminar - Fund 2 individuals from each school community

►Create “Think Tank” brainstorming group

►Board of Education Planning

►Initial planning - begin with educational brochure and DVD

rationale

Rationale

 Set out to purposefully change a mindset

 Be more intentional of Informing and educating the constituency

Make very public the vision, mission and goals of Ontario Conference education

 Set in motion a 3-5 year process for positive long term results

results another conference

Results? Another conference

 First year of big push – Approximately a 2½% Increase in enrollment

Second year a 1½% decrease

 Third year 3 % increase

Transitioning Mindset – As a man thinks in his heart, so is he.

Planting new schools

our goal

Our Goal?

Change a mindset and increase enrollment through education and marketing

slide36

IF…

If Adventist education is as important to us as we state, then we must:

Continue looking for other right answers for doing something different while we continue to build a plan for success

It will be a focus of MAJOR collaborative efforts between the church-school-conference

We must Keep on keepin’ on!