Global Travel, Trends and Initiatives
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Global Travel, Trends and Initiatives July 29, 2010. Good Morning Ladies and Gentlemen A little more than 100 years ago, on January 31, 1910. Serving the hospitality industry for a century Sole national organization in the United States Represents all sectors and stakeholders,

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Good Morning Ladies and Gentlemen

A little more than 100 years ago, on January 31, 1910


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  • Serving the hospitality industry for a century

  • Sole national organization in the United States

  • Represents all sectors and stakeholders,

  • Provides members with:

    • National advocacy on Capitol Hill

    • Education

    • Research and information

    • Bottom-line savings



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World’s leading supplier of hospitality training, certification, text books and curriculum


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“May you live in interesting times.” certification, text books and curriculum


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After five years unprecedented growth… certification, text books and curriculum

  • 2007 credit crisis

  • Lehman Brothers collapse in September 2008

  • Decline in financial resources, bad press

  • Bankruptcy

  • Business dwindled in resort areas

  • Perception became reality


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Businesses eliminated travel. certification, text books and curriculum


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American Lodging Investment Summit and NYU Investment Conference

  • Cautiously optimistic in January

  • Greater optimism in June

  • Streamlining budgets, cutting staff and revising service protocols

  • Increased forecasts for this year and next


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Smith Travel Research Conference2010

  • Supply growth will be only 2%

  • Demand growth will be 5.7%

  • Occupancy will be 56.7%, an increase of 3% over 2009

  • Average daily rate, will decrease but only by .6% to $97.26


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2011 Conference

Smith Travel Research projects increases in all three key performance metrics during 2011.

  • Occupancy is projected to increase 2.5% to 58.1%

  • ADR is forecasted to rise 3.9% to US$101.05

  • RevPAR is expected to grow6.5%

  • Supply is projected to grow by just .6%, with demand increasing 3.1%


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Vital Industry Conference

  • 49,000 lodging properties in the United States

  • 4.7M rooms with $140.6B in sales

  • Employs approximately 1.8M workers at properties

  • Supports more than 7.5M jobs


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Industry Employment Conference

  • The hotel industry in the United States alone will need 300,000 additional employees by 2014.

  • The United States Travel Association forecasts the U.S. travel industry will add 90,000 American jobs this year.

  • The industry is responsible for generating one in every 12 jobs. That’s 250M jobs or 8.4% of the total global employment.

  • The figures will rise to nearly 300M in a decade.


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International Travel Conference

  • International visitor arrival growth has been down for the past two years.

  • International tourist arrivals fell by 4% in 2009.

  • 2% increase in the last quarter of last year could indicate change for the positive.

  • International tourism is rebounding from 2009, led by Africa and Asia.


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Asia Conference

  • Asia and the Pacific had strongest first quarter growth this year, up 10%

  • Destinations in Southeast Asia had highest increases in year-over-year tourism, with an average collective gain of 16%

  • Arrivals to Cambodia, Indonesia, Myanmar, Singapore and Vietnam


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Africa and Middle East Conference

  • Up 7% in first three months of the year

  • Africa and Middle East reporting favorable results in occupancy, ADR and RevPAR

  • In 2010, the ADR has increased 1.3% and RevPAR up 2.1%

  • Egypt, Jordan, Dubai had an 8.1% increase

  • Abu Dhabi reported the largest decreases in all three key metrics


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Europe Conference

  • German reporting 3.4% increase in occupancy

  • Italy and Spain, occupancy is up nearly 10%

  • In the United Kingdom, occupancy is up 6.5% and ADR is up 4.1%

  • Athens reported largest occupancy decrease

  • Birmingham, England and Tel Aviv, Israel both saw ADR increase of more than 20%


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Recovery Conference

  • The International Monetary Fund growing faster than expected

  • International tourism arrivals of 3 to 4%

  • Asia is expected to rebound faster

  • Americas and Europe to recover at more moderate pace

  • Middle East and Africa will have strong growth

  • Long-term job potential is strong

  • Expected 67.2M new jobs created worldwide by 2020


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BRIC Countries Conference

  • Brazil, Russia, China and India have increased middle class resulting in strong demand for internal and international travel

  • By 2015, 400M Chinese and Indians will have sufficient incomes to travel abroad

  • China and India are focal points of international hotel industry


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BRIC Countries Conference

  • U.S. has 4.5M hotel rooms

  • China has 1.6M hotel rooms

  • India has 112-thousand rooms

  • China is still underdeveloped

  • India in dire need of more hotel rooms, especially mid-priced facilities


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BRIC Countries Conference

  • China will be the number one market for inbound tourism and number four in terms of outbound travelers

  • China’s business travelers love to travel and even extend their trips for leisure

  • Nearly every hotel company is announcing dozens of new projects in China each year

  • 81% of Chinese business travels are optimistic


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BRIC Countries Conference

  • China has a strong economy

  • China sustained economic growth

  • India is forecasted to have 50M outbound tourists by 2020

  • Brazil will host the World Cup in 2014 and the Olympics in 2016


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United States Visa Policy Conference

  • Need to streamline visa process in all countries

  • China has only four consulates that can issue visas; Brazil seven

  • Need to make it easier for people to come here


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Travel Promotion Act Conference

  • March 4, President Obama signed the Travel Promotion Act

  • Creating a public private partnership to create a $100M international advertising and educational campaign

  • Funded by a $10 fee imposed on foreign visitors from Visa Waiver countries.

  • Create $4B in new spending and drive $321M in new federal tax revenue


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Technology and environment Conference

are two key issues


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Technology Conference

  • Internet has forever changed how hoteliers do business

  • Facebook, blogs, Twitter or TripAdvisor provide new methods of two-way interaction between consumer and property

  • Where’s Joe?

  • Mobile marketing has become increasingly important

  • By 2014, 1B people will have smart phones

  • E.I. is now using “aps” very effectively


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Environment Conference

  • Tourisms position at the forefront of climate change

  • Green jobs and environmentally friendly infrastructure can lead to the transformation to the green economy

  • AH&LA is doing our part to promote green

  • AH&LA launched Green Guidelines January 2009

  • On Earth Day, this past April we launched the Energy Slasher Challenge

  • We have partnered with Green Key Global, Eco-rating Program


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Advocacy Conference

  • Democratic party controls the House, the Senate and White House

  • AH&LA’s governmental affairs staff are joining coalitions, working on more than 100 pieces and working on regulatory issues each day.

    • Card check

    • Health care

    • Immigration

    • Tax issues


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Advocacy Conference

  • Our Legislative Action Summit in March made a difference

  • 300 members visited Capitol Hill

  • Priorities we took to the Hill

    • ensuring fairness in hotel room taxation

    • keeping democracy strong at the workplace

    • supporting health care reform that works


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Diversity Conference

  • Women comprise more than 40% of the business travelers

  • AH&LA’s Women In Lodging Connect has 670 members

  • Under 30 Gateway Council has 672 members

  • Student Chapters, 1,811 members

  • Cultivating tomorrow’s leaders in the growing and diversifying hospitality community is a top priority for the association


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If I can ever be of assistance, Conference

contact me at:

joe@ahla.com

or

(202) 289-3111


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Thank You Conference

God Bless America