Celebrity Couple Endorsements - Blockuster or Lacklustre

1. 11/27/2019 Brands: the new Health and Wellness coaches Brands: the new Health and Wellness coaches The World Health Organization de?nes health as “not merely the absence of disease or in?rmity, but a state of complete physical, mental, and social well-being”. There is a fundamental shift happening in consumer consciousness, and brands are following the trend, not leading it. Indian consumers who eat healthy and wellness foods are no longer satis?ed with just being disease-free; to them, good health and wellness means much more. Be it millennials, generation X or even the baby boomers consumers are willing to pay more for products and services that come from companies who are committed to leaving a positive impact and help improve https://www.pad.agency/brands-the-new-health-and-wellness-coaches/ 1/4

2. 11/27/2019 Brands: the new Health and Wellness coaches their health and well being. Organic, natural and sustainable groceries are increasingly becoming an expectation rather than a luxury. Brands are moving from the super-performance jargonized language of overnight results claims to products that are more aligned to natural, herbal and healthier claims to serve the green audience. Companies that establish their positioning products as wellness and health among today’s youngest consumers have an opportunity to not only grow market share but build loyalty among the power-spending Millennials of tomorrow, too. Some of the country’s oldest and biggest brands, including Lux, Dettol, and Cadbury Dairy Milk, are moving out of their comfort zones to respond to increasing consumer consciousness about wellness and health as well as an intensely competitive marketplace. Let’s see how some iconic brands shed inhibitions to go boldly into the new world of wellness ~ Hindustan Unilever, the largest consumer products maker in the country, is in the process of extending its popular soap brand Lux into the herbal and natural segment with a Lux Botanicals range. Cadbury Dairy Milk, the oldest and most popular chocolate brand in the country, was introduced in a 30% less-sugar variant which is one of their biggest bet to date. Reckitt Benckiser, maker of Dettol soap, has launched a ?rst-time chemicals-free range of Dettol soaps and hand wash devoid of parabens, dyes, and talc. The Indian market o?ers a huge potential for those who are introducing innovative measures in the wellness segment. In the next blog, we’ll uncover more insights to learn what is causing this fundamental shift and making consumers conscious and how new entrants and emerging startups are using this to the fullest. Categories: BRANDING      https://www.pad.agency/brands-the-new-health-and-wellness-coaches/ 2/4

3. 11/27/2019 Brands: the new Health and Wellness coaches  Prev Next  Leave a Comment Logged in as admin Log out Your Comment SE N D Hyderabad | Mumbai | Bengaluru GET IN TOUCH Phone: +91 7569016362 Email : contact@pad.agency FOLLOW US      https://www.pad.agency/brands-the-new-health-and-wellness-coaches/ 3/4

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