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TOURISM – GLOBAL VIEW Fish where there is plenty! Tourism the world largest sector $ 500 billion 900 m Arrivals in 2007 PowerPoint Presentation
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TOURISM – GLOBAL VIEW Fish where there is plenty! Tourism the world largest sector $ 500 billion 900 m Arrivals in 2007 - PowerPoint PPT Presentation


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TOURISM – GLOBAL VIEW Fish where there is plenty! Tourism the world largest sector $ 500 billion 900 m Arrivals in 2007 estimated at 1.6 billion in 2020 Domestic Tourism (travelling in their own country) 4 to 5 times the number of International Arrivals

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slide1

TOURISM – GLOBAL VIEW

  • Fish where there is plenty!
  • Tourism the world largest sector $ 500 billion
  • 900 m Arrivals in 2007 estimated at 1.6 billion in 2020
  • Domestic Tourism (travelling in their own country) 4 to 5 times the number of International Arrivals
  • Tourism generated $ 8 trillion in 2008 growing at 4.4% per year towards $ 15 trillion in 10 years
  • 83% of the Worlds countries have Tourism in the top 5 source of foreign exchange
slide4

Just over 50 per cent of all spending on tourism is by travellers from just ten countries namely, Germany, United States, United Kingdom, France, Japan, China, Italy, Canada, the Russian Federation and the Republic of Korea.

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SOUTH AFRICAN VIEW

  • 9 million arrivals in 2007, from 300k in 1994
  • Key source Markets
  • · UK, up 8,7% from 26 675 to 28 994· USA, up 8,2% from 24 784 to 26 812· Germany, up 1,9% from 13 083 to 13 337· France, up 30,8% from 7 431 to 9 717· Australia, up 1,2% from 7 113 to 7 199· India, up 23,3% from 5 751 to 7 090· The Netherlands, up 4,6% from 5 637 to 5 897· Canada, up 16,8% from 3 579 to 4 180· China, down 4,9% from 3 634 to 3 455· Italy, down 2,3% from 3 207 to 3 132
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Key Source Markets for Africa

  • · Lesotho, up 2% from 176 124 to 179 576· Zimbabwe, up 24,8% from 76 886 to 92 926· Mozambique, up 1,2% from 90 490 to 91 535· Swaziland, up 5,6% from 86 110 to 90 954· Botswana, up 2% from 61 814 to 63 028· Namibia, down 2,2% from 19 276 to 18 856· Zambia, up 8,8% from 14 598 to 15 884· Malawi, up 2,9% from 11 534 to 11 870· Nigeria, up 0,8% from 3 487 to 3 516· Angola, up 20,9% from 2 488 to 3 009
  • Tourism 10 Icons most visited places in South Africa
  • - Table Mountain
  • - Drakensberg
  • - Kruger National Park
  • - God’s Window in Mpumalanga
  • - Robben Island
  • - Cape Winelands
  • - Garden Route
  • - Tsitsikama in the Eastern Cape
  • - Clarens in Free State
  • South African townships
slide7
South African Tourism Institutions
  • - TBCSA: Private
  • - DEAT: Government
  • - TEP: Parastatal
  • - SAT: Parastatal
  • - Grading Council: Parastatal
  • - Tourism BEE Council: Parastatal
  • - THETA: Parastatal
free state possible tourism market niche
FREE STATE POSSIBLE TOURISM MARKET NICHE
  • Conventions Market (local & International)
  • Tourism Product development – Mantsopa Ladybrand, Historians/Archeologists, ANC/NP
  • Home hosting – farming/ township
  • The backpackers Paradise – boarding schools, community halls and centres
  • The Maluti Corridor – Serengeti Migration Kenya
  • Time share market focus – 14 resorts (captive market)
free state tourism institutional framework building
FREE STATE TOURISM INSTITUTIONAL FRAMEWORK BUILDING
  • Private Sector Mobilization
  • Product development/maintenance
  • Market Focused – research – who?

- packaging – what?

- stimulation – trigger!

  • Tracking – Where are we? Where do we want to be?

Interventions required?