Chapter. 5. Research Design. Research Design. The research design is the master plan specifying the methods and procedures for collecting and analyzing the needed information. Types of Research Design.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Research Objective Appropriate Design
To gain background information, to define terms, to clarify Exploratory
problems and develop hypotheses, to establish
research priorities, to develop questions to be
To describe and measure marketing phenomena at a point Descriptive
To determine causality, test hypotheses, to make “if-then” Causal
statements, to answer questions