Direct Mail & Other Trends by a Printing Company in Los Angeles - PowerPoint PPT Presentation

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Direct Mail & Other Trends by a Printing Company in Los Angeles

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  1. Direct Mail & Other Trends by a Printing Company in Los Angeles http://www.socalgraph.com/

  2. Do you believe in change? If you are in the commercial printing industry then you must because trends change quickly and you never know when you stock goes out of fashion. Printing Los in Angeles has been promoting direct mail marketing. http://www.socalgraph.com/

  3. Do you not believe us? Read yourself: • 45 trillion pages and counting are printed annually. • When compared to other industries like auto-industry, video games and online advertising, the print industry is valued at $640 billion dollars. • According to the most recent survey conducted, over 52.5% of postcards received by direct mail are read. • The age group of 22-24 is the most loyal in responding to direct mail. • Since 2004, direct mail marketing response rates are up by 14% whereas email response rates are down by 57% (an estimate). The main reason behind this is a spam email. http://www.socalgraph.com/

  4. Direct mail contributes to around 78% of donations for NGOs. • Over 80% of households believe in a tangible medium of information rather than an intangible one. • After the arrival of the internet, although trends have shifted, the printing industry believes in considerable growth, starting from 2011 – 2017, with the internet as a promoter. • 3% in 2001 • 18% in 2011 • 30% in 2014 • 50% in 2017 (Projected) http://www.socalgraph.com/

  5. Southern California Graphics is a reputed commercial printing company in Los Angeles that offers a wide range of printing services. Services such as digital printing in Los Angeles will help increase your customer base. For more information, visit www.socalgraph.com. http://www.socalgraph.com/

  6. Southern California Graphics 8432 Steller Drive, Culver City, CA Zip: 90232 USA PH: (310) 559-3600