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MKT 421 Week 4 Learning Team Mapping the Product Life Cycle Price Promotion Environment and the Concept to Commercializa

MKT 421 Week 4 Learning Team Mapping the Product Life Cycle Price Promotion Environment and the Concept to Commercialization Process Presentation//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-4-learning-team-mapping-the-product-life-cycle-price-promotion-environment-and-the-concept-to-commercialization-process-presentation<br><br>MKT 421 Week 4 Learning Team Mapping the Product Life Cycle Price Promotion Environment and the Concept to Commercialization Process Presentation<br>Option#1 = Paper & Presentation with Full Speaker Notes! A Work!<br>Option#2 = Paper & Presentation with Full Speaker Notes! A Work!<br>Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company's new and unique product/service.<br>Create and Present a 45 minute Microsoft PowerPoint presentation with speaker's notes analyzing the following:<br> u2022 Conduct an environmental scan for your company focusing on the key<br> external forces the company is likely to be impacted by and what actions they<br> will need to take to overcome them.<br> u2022 Select and describe the price strategy your company will use to launch its<br> product or service. Why is that strategy the best choice and will it need to be<br> adjusted over the duration of the Product Life Cycle? Why or why not?<br> u2022 Select four of the following methods and explain how they should be used by<br> your company. Explain the reasoning why they align best with your target<br> segment and product:<br> u2022 Advertising<br> u2022 Public relations<br> u2022 Traditional Digital marketing<br> u2022 New Digital marketing techniques (describe)<br> u2022 Sales promotion<br> u2022 Direct marketing<br> u2022 Event marketing<br> u2022 Outdoor<br> u2022 Analyze how your company will implement the New-product<br>Development Process (seven stages) to bring your product or service from concept to commercialization.<br>Cite a minimum of three peer-reviewed sources.At least one source should be from the course materials and at least one source from the University Library.<br>Format your presentation consistent with APA guidelines.<br>Click the Assignment Files tab to submit your assignment.<br>MKT 421 Week 4 Learning Team Mapping the Product Life Cycle Price Promotion Environment and the Concept to Commercialization Process Presentation<br> Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-4-learning-team-mapping-the-product-life-cycle-price-promotion-environment-and-the-concept-to-commercialization-process-presentation<br><br><br>

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MKT 421 Week 4 Learning Team Mapping the Product Life Cycle Price Promotion Environment and the Concept to Commercializa

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  1. MKT 421 Week 4 Learning Team Mapping the Product Life Cycle Price Promotion Environment and the Concept to Commercialization Process Presentation//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-4-learning-team-mapping-the-product- life-cycle-price-promotion-environment-and-the-concept-to-commercialization-process- presentation MK T 4 2 1 We e k 4 L e a r n i n g T e a m Ma p p i n g t h e P r o d u c t L i f e C y c l e P r i c e P r o mo t i o n E n v i r o n me n t a n d t h e C o n c e p t t o C o mme r c i a l i z a t i o n P r o c e s s P r e s e n t a t i o n O p t i o n # 1 = P a p e r & P r e s e n t a t i o n w i t h F u l l S p e a k e r N o t e s ! A + Wo r k ! O p t i o n # 2 = P a p e r & P r e s e n t a t i o n w i t h F u l l S p e a k e r N o t e s ! A +   Wo r k ! S c e n a r i o : U s i n g t h e s a me o r g a n i z a t i o n a n d p r o d u c t / s e r v i c e y o u u s e d i n t h e We e k 3 l e a r n i n g t e a m a s s i g n me n t a n d t h e s a me s c e n a r i o , y o u w i l l b e p r e s e n t i n g t h e f o l l o w i n g a n a l y s e s t o t h e b o a r d o f d i r e c t o r s a n d s t a k e h o l d e r s . T h e y w i l l b e u s i n g t h e s e a n a l y s e s t o ma k e t h e i r fi n a l d e c i s i o n o n h o w , a n d i f , t o l a u n c h y o u r c o mp a n y ' s n e w a n d u n i q u e p r o d u c t / s e r v i c e . C r e a t e a n d P r e s e n t a 4 5 mi n u t e Mi c r o s o f t P o w e r P o i n t p r e s e n t a t i o n w i t h s p e a k e r ' s n o t e s a n a l y z i n g t h e f o l l o w i n g :           • C o n d u c t a n e n v i r o n me n t a l s c a n f o r y o u r c o mp a n y f o c u s i n g o n t h e k e y                 e x t e r n a l f o r c e s t h e c o mp a n y i s l i k e l y t o b e i mp a c t e d b y a n d w h a t a c t i o n s t h e y                   w i l l n e e d t o t a k e t o o v e r c o me t h e m.           • S e l e c t a n d d e s c r i b e t h e p r i c e s t r a t e g y y o u r c o mp a n y w i l l u s e t o l a u n c h i t s               p r o d u c t o r s e r v i c e . Wh y i s t h a t s t r a t e g y t h e b e s t c h o i c e a n d w i l l i t n e e d t o b e                 a d j u s t e d o v e r t h e d u r a t i o n o f t h e P r o d u c t L i f e C y c l e ? Wh y o r w h y n o t ?           • S e l e c t f o u r o f t h e f o l l o w i n g me t h o d s a n d e x p l a i n h o w t h e y s h o u l d b e u s e d b y                 y o u r c o mp a n y . E x p l a i n t h e r e a s o n i n g w h y t h e y a l i g n b e s t w i t h y o u r t a r g e t                 s e g me n t a n d p r o d u c t :                     • A d v e r t i s i n g                     • P u b l i c r e l a t i o n s                     • T r a d i t i o n a l D i g i t a l ma r k e t i n g                     • N e w D i g i t a l ma r k e t i n g t e c h n i q u e s ( d e s c r i b e )                     • S a l e s p r o mo t i o n                     • D i r e c t ma r k e t i n g                     • E v e n t ma r k e t i n g                     • O u t d o o r                     • A n a l y z e h o w y o u r c o mp a n y w i l l i mp l e me n t t h e N e w - p r o d u c t D e v e l o p me n t P r o c e s s ( s e v e n s t a g e s ) t o b r i n g y o u r p r o d u c t o r s e r v i c e f r o m c o n c e p t t o c o mme r c i a l i z a t i o n .

  2. C i t e   a mi n i mu m o f t h r e e p e e r - r e v i e w e d s o u r c e s . A t l e a s t o n e s o u r c e s h o u l d b e f r o m t h e c o u r s e ma t e r i a l s a n d a t l e a s t o n e s o u r c e f r o m t h e U n i v e r s i t y L i b r a r y . F o r ma t   y o u r p r e s e n t a t i o n c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k   t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . MK T 4 2 1 We e k 4 L e a r n i n g T e a m Ma p p i n g t h e P r o d u c t L i f e C y c l e P r i c e P r o mo t i o n E n v i r o n me n t a n d t h e C o n c e p t t o C o mme r c i a l i z a t i o n P r o c e s s P r e s e n t a t i o n   Click on below link to buy https://tutorfortune.com/products/mkt-421-week-4-learning-team-mapping-the-product- life-cycle-price-promotion-environment-and-the-concept-to-commercialization-process- presentation

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