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Persuasive Messages Indirect Plan. I.AttentionAttract receiver\'s attention in opening sentence.Cause receiver to read or to listen to rest of message.Be positive and brief.II.Interest--BenefitsBuild on attention gained in the opening.Show benefits to receiver.Motivate receiver to continue reading.III.Desire--ProofBuild on receiver\'s attention and interest by providing proof of benefits.Re-emphasize benefits to the receiver.IV.ActionMotivate receiver to take immediate action.9444

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