Making Multimedia Skills and Training Chapter 2 & 3

1. Making MultimediaSkills and TrainingChapter 2 & 3 By John Sullivan Spring 2003

2. The Stages of a Project • Planning and costing • Designing and producing • Testing • Delivering

3. Multimedia Application Design Considerations • Program Objectives: • Target audience • Content • Building Blocks used • Interactivity • User response • What equipment is needed?

4. 1. Multimedia Application Goals and Objectives • What is the Purpose of the proposed application? • What are you trying to accomplish? • What is the expected result?

5. 2. Defining the Target Audience • Age and Educational level • Organization culture • Audience needs and experience • User’s level of expertise • Logos and preferred colors • Cultural composition • Psychological profile “Know your Audience”

6. 3. Program Content • Program objective • Mode of delivery (presentation, tutorial, kiosk, Internet) • Program content can be defined as the specific message, data, facts, or information to be presented through the multimedia application. • Multimedia Building Blocks • Which should be used when and why?

7. 4. The Application’s Intended Use • Individual Use • Extensive Text • Scrolling Text Fields • Audio • Interactivity • Group Presentations • Text • Audio • Interactivity • Colors

8. 5. Navigation • Branching • Linear • Hierarchical • Nonlinear • Composite

9. 6. Determining the Degree of Interactivity • Feedback? By John Sullivan

10. Hardware • Different Platforms • Macintosh OS • Windows

11. Software • Lots • See Multimedia Web Page

12. Creativity • Before beginning a multimedia project, you must first develop a sense of its scope and content. Let the project take shape in your head as you think through the various methods available to get your message across to your viewers. • The most precious asset you can bring to the multimedia workshop is your creativity.

13. The Multimedia Development Team • Macromedia Showcase • However you define multimedia developers, they come from all corners of the computer, art, literary, film, and audio worlds. (Tay Vaughan) • Consider Leonardo da Vinci, the Renaissance man who was scientist, architect, builder, creative designer, craftsman, and poet folded into one. To produce good multimedia you will need a similar diverse range of skills. • Detailed knowledge of computers, text, graphic arts, sound, and video. • A good liberal arts education

14. Who are Multimedia Developers? • Computer science experts • Graphic artists • Literary artists • Film and audio specialists

15. Teams Members • Producer • Content specialists • Instructional designer • Script Writer • Multimedia architect or Multimedia Designer • Computer graphic artist • Audio and video specialist • Computer programmer • Interface Designer • The sum of the parts • Team building Showcase

16. Members of the Team • Project Manager • Responsible for overall development • Manages budgets, schedules, and personnel • Keeps the team focused

17. Members of the Team • Project Manager • Multimedia Designer • Designs and assembles the project • Prepares the project blueprint • Delivers the project

18. Members of the Team • Project Manager • Multimedia Designer • Interface Designer • Designs the interface • Organizes content around the interface

19. Members of the Team • Project Manager • Multimedia Designer • Interface Designer • Writer • Video Specialist • Audio Specialist

20. Members of the Team • Multimedia Programmer • Implements the project • Produce customized delivery systems • Train other team members

21. Members of the Team • Multimedia Programmer • Web Producer • Prepare the project for online consumption • Coordinate and host the Web server • Manage and support the Web site

22. Team Building • Team members must be “team players” • Encourage communication • Tailor the group dynamic to the personalities in the group

23. The End • John Sullivan Modified January 2003