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This article, "Consumer Behavior Analysis: Insights from Sikkim Manipal University," contributes to the literature by offering fresh perspectives on consumer behavior that may not be extensively covered elsewhere. It provides context-specific insights relevant to current trends and patterns in consumer behavior, effectively bridging the gap between theoretical concepts and practical application. By highlighting emerging trends and practical implications, the article enriches the ongoing discussion about consumer preferences and behaviors. Additionally, it introduces research methods and analyt
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