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The article highlights the growing importance of real-time freight and supply chain visibility in todayu2019s competitive market, emphasizing its transition from a "nice-to-have" to a "must-have" for businesses. It explains visibility as the result of interoperable systems and quality data flow, enabling stakeholders to track shipments accurately from origin to delivery. Key benefits include winning tenders, meeting service agreements, improving customer relationships, scalability, delivery certainty, and strong ROI.
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