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Outline

Is the largest manufacturing base of any State in Australia. ... Travel time and time zones. Office business hours. Vacation periods. Australia: Automotive ...

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Outline

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    Slide 1:Australia

    Business Prospects Under the U.S. Australia FTA – Automotive Industry U.S. Commercial Service – Australia February 26, 2009

    Slide 2:Outline

    Introducing Australia Strong Fundamentals Highlights Best Market Prospects Successful Entry Strategies

    Slide 3:This Country is a Continent

    Slide 5:Victoria

    State Population – just over 5 million Capital City - Melbourne Is the largest manufacturing base of any State in Australia. Home to the majority of Australia’s automotive, food processing and biotechnology industries. The United States is ranked as Victoria’s principal source of imports. Major items imported from the U.S. include automobile parts, telecommunications equipment, and measuring equipment.

    Slide 6:South Australia

    State Population – 1.5 million Capital City – Adelaide South Australia’s economy is driven principally by the resources, agricultural and manufacturing sectors. Primary Industries – Automotive, defense and electronics, mining, energy, agriculture, forestry, fishing and ship building. Major items imported from the United States by South Australia include automobile parts, refined petroleum, crude petroleum, passenger motor vehicles, internal combustion engines and measuring and controlling instruments.

    Slide 7:Strong Business Fundamentals

    Stable, transparent, developed World class infrastructure Global orientation Fierce competition on home ground Banking

    Slide 8:Doing Business in Australia

    Language, Culture, Business Practices and Customer Expectations Business Etiquette Meetings Business attire Travel time and time zones Office business hours Vacation periods

    Slide 9:Australia: Automotive Highlights

    Australia loves its cars! Growth Imports from… The Economic Crisis….

    Slide 10:Australia: Best Market Prospects

      Specialty Equipment: Performance Parts and Accessories Business Types 44 % Distributors 38% Retailers 31% Manufacturers 12% Service Suppliers Accessories for PMV and SUV vehicles SUVs = 12% of Australia’s 4WD market Products Go Fast Products Replacement Parts Look Good Parts

    Slide 11:Market Entry Tips

    Successful market entry strategies: understanding the market, selecting the optimal partner, and providing ongoing support to that partner in the market. * Market Intelligence * Distribution Methods * Appropriate Scale – Tyranny of distance

    Slide 12:Standards & Approvals

    Few barriers, but must be considered: Standards Australia (http://www.standards.org.au) Australian Quarantine Inspection Service (http://www.affa.gov.au) Therapeutic Goods Administration (TGA) (http://www.tga.gov.au/) The Australian Design Rules (http://www.infrastructure.gov.au)

    Slide 13:Contact Info

    Melanie Heskin Commercial Specialist U.S. Commercial Service U.S. Consulate General 553 St. Kilda Road, Level 6 Melbourne, VIC 3004 http://www.BuyUSA.gov/Australia Email: melanie.aitken@mail.doc.gov Tel. +61-3-9526-5924 Fax. +61-3-9510-4660

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