Mann’s Sunny Shores® New Packaging System. Before. After. Master Colors Per Category Segment. Core Vegetables - BLUE. Slaws - PURPLE. Secondary “accent” color differentiates SKUs. Peas/Snacks - PINK. * Note: all SKUs not shown. Front Panel Communication Hierarchy.
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Core Vegetables - BLUE
Slaws - PURPLE
color differentiates SKUs
Peas/Snacks - PINK
* Note: all SKUs not shown
Branding at center of package
SKU description at top of bag.
Developed by Mann’s Consumer Affairs Specialist – driven by feedback from consumers and their frequently asked questions.
Easy, one step steam cooking instructions.
Mandatory nutrition labeling.
Usage ideas –
Consumers wanting more!
Easy to find contact information.
“Veggie Lovers Size”
Country of Origin in close proximity to Net Weight Statement
Full translation to both French and Metric Measurements
Testing on Broccoli Cole Slaw, Rainbow Salad & Sweet Potatoes
TV Appearances: The Today Show, QVC, Good Morning America, Tyra Banks, Extra, Mike & Juliet, Local TV Shows in 16 markets. Lisa and Hungry Girl were also on the front page of the Washington Post as well as featured in 25-40 additional newspapers nationwide.