1 / 8

Social Listening For Instagram Insights

Instagram social listening allows you to mine data from both videos and their comments for customer insights that go beyond standard dashboard analytics of likes and shares.

Lily4
Download Presentation

Social Listening For Instagram Insights

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Listening For Instagram Insights

  2. Overview Instagram social listening allows you to mine data from both videos and their comments for customer insights that go beyond standard dashboard analytics of likes and shares. This allows you a deeper understanding of not only what content resonates with your audience but also gives you granular product insights that help you improve your products, services, customer experience, and prepare for emerging market trends.

  3. Which Sources Of Data Help In Instagram Social Listening? There are three major sources on the Instagram platform that we can extract customer insights from. We can do it through Instagram dashboard analytics, from the comments and hashtags accompanying the videos, and from the content in the video itself, which we can analyze for Instagram sentiment analysis. 1 - Instagram Dashboard 2 - Instagram Comments & Hashtags 3 - Content in Videos

  4. How Can You Do Instagram Social Listening? You can benefit from Instagram social listening by getting customer insights from both video data as well as the comments that follow it. As mentioned earlier, the machine learning platform does this through a coordinated process that comprises certain stages. Stage 1: It extracts all the video data by turning all the audio into text. It also captures all the captions in the video and extracts any text present. Stage 2: The platform now extracts all the text in comments including special characters like emojis. Repustate’s social media listening tool analyzes emojis for sentiment too, unlike other platforms that ignore special characters when extracting text.

  5. Stage 3 All the collected Instagram social listening data is now analyzed for customer sentiment this includes overall sentiment as well as sentiment per aspect, entity, and topic. Stage 4. All the insights from this voice of the customer analysis are presented on a visualization dashboard.

  6. Conclusion Repustate’s Instagram social media listening platform gives you all the advantages of artificial intelligence-powered sentiment analysis to foster more efficient social marketing campaigns and a deep dive into understanding your product through the eyes of the consumer. The solution is available on-prem as well as a cloud-based platform. It can be highly customized to your business requirements, and once trained, gives you the most accurate, high-precision customer insights available. With capabilities like search inside video, semantic clustering, native natural language processing, and others, it gives you results quickly and efficiently, at your fingertips.

  7. Thank you! Understand your data, customers, & employees with 12X the speed and accuracy. Visit: www.repustate.com to learn more

More Related