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Benefits of Social Media Listening

AI-based natural language processing (NLP) techniques have empowered organizations to harness the benefits of social listening for great competitive advantage. The importance of social listening lies in its ability to allow businesses to interact with their customers directly to develop better product ideas, improved service, and unique brand experiences. This article stems with an aim to list out the benefits of social media listening and show you practical examples from Twitter of how brands have used social listening for better customer engagement.<br><br>

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Benefits of Social Media Listening

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  1. Understanding the Benefits of Social Media Listening

  2. Table of Content • The Art of Social Media Listening • What Are The Major Benefits of Social Listening? • Why Video Content Analysis Is Key To Social Listening

  3. Overview AI-based natural language processing (NLP) techniques have empowered organizations to harness the benefits of social listening for great competitive advantage. The importance of social listening lies in its ability to allow businesses to interact with their customers directly to develop better product ideas, improved service, and unique brand experiences. This article stems with an aim to list out the benefits of social media listening and show you practical examples from Twitter of how brands have used social listening for better customer engagement.

  4. The Art of Social Media Listening

  5. Text Analytics powered by machine learning (ML) has made it possible for businesses to tap into the benefits of social listening thanks to all the freely available social media data for brand intelligence. Even though social media advertising and marketing may seem entertaining and playful, there is nothing casual about the strategy that is behind these campaigns. Data scientists know the Importance of social listening and therefore employ social listening tools to research social media video and text content in real-time. This gives you the ability to view historical data to analyze and track conversation threads for specific keywords. Translated in the business environment, this means you can analyze social media data pertaining to any topic or metadata you want - competitor brands, customer service, product placement, pricing, new demographics, etc.

  6. What Are The Major Benefits of Social Listening?

  7. Why Video Content Analysis Is Key To Social Listening As brands shift to dynamic content and videos from traditional static content, video content analysis is an important aspect amongst the benefits of social listening. Studies have proven that people are more engaged when they see dynamic content like videos and Gifs than long text-based content. A video content analysis tool ensures that you pick up on every chance to have a better engagement with your customers and deliver a great brand experience for your product or service. Being able to glean customer insights from channels like TikTok and YouTube videos can be a game-changer for your business when you employ a text analytics and sentiment analysis solution that has inbuilt VCA capabilities as well, like Repustate’s does.

  8. Thank you! Understand your data, customers, & employees with 12X the speed and accuracy. Visit: www.repustate.com to learn more

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