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Social networking sites allow individuals to interact with one another and build relationships.
Social media is the best platform to promote your business to today’s society. When a company joins social media, consumers can interact with them and they can communicate with consumers directly and immediately.
A company can promote its brand and product so that sales will increase.
Companies can share their thoughts and mottos, and people can ask them questions directly and get quicker answers.
Facebook is very popular among the young generation. More than 400 million people are using Facebook every day. A study from 2011 attributed 84% of "engagement" or clicks to Likes that link back to Facebook advertising
Google plus - in addition to providing pages and some features of Facebook, it is also able to integrate with the Google search engine.
Twitter allows companies to promote their products in short messages - limited to 140 characters, which appear on followers’ home pages. Messages can link to a company’s website, Facebook profile, or photos, videos, etc.
LinkedIn is a professional business-related networking site that allows companies to create professional profiles for themselves as well as their business to network and meet others