How to Create a Social Media Strategy for Your Blog - PowerPoint PPT Presentation

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How to Create a Social Media Strategy for Your Blog

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How to Create a Social Media Strategy for Your Blog
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How to Create a Social Media Strategy for Your Blog

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  1. HOW TO CREATE A SOCIAL MEDIA STRATEGY FOR YOUR BLOG WWW.BECOMEABLOGGER.COM

  2. GOALS on Social Media @ Be social and CONNECT with your audience (or potential audience) Get people to your blog/business/product/ service/EMAIL LIST Share valuable content WWW.BECOMEABLOGGER.COM

  3. Setting the FOUNDATION Create GOOD CONTENT that’s optimized for your audience (and search engines) Optimize your blog Curating Content WWW.BECOMEABLOGGER.COM

  4. Optimize your social media profiles Optimize your brain Determine how much time you will spend on Social Media. WWW.BECOMEABLOGGER.COM

  5. Be EFFICIENT - Strike while the iron is hot! WWW.BECOMEABLOGGER.COM

  6. CHOOSE your NETWORK Where is your audience most likely to engage with your content? Choose one primary network (This will be where you spend most of your time) Choose one secondary Which platform do you see yourself having the most fun with? WWW.BECOMEABLOGGER.COM

  7. CHOOSE your NETWORK Be EFFICIENT - Strike while the iron is hot! WWW.BECOMEABLOGGER.COM

  8. TWITTER For broadcasting and connecting PINTEREST Online scrapbooking and sharing social media site INSTAGRAM Photo sharing social media site. FACEBOOK The catch-all network - over 1.5B members. Photos, videos, status updates, check ins, everything! Your audience is DEFINITELY there. You’re probably already used to using Facebook You can target EXACTLY who you want to reach They have figured out mobile P R O S Primarily mobile High engagement with photos Hashtags help discoverability Location-based discoverability Visually organize content Visual road map of your content Content lives forever Powerful search Following rather than friending Easier access to people Hashtags C O N S There is significantly more competition. Pay to play - organic reach is not what it used to be A lot of noise Lower engagement Unpredictable future Discussion and community development is weak Link in bio only

  9. Social Media Tools Scheduling Software / App facebook SCHEDULER WWW.BECOMEABLOGGER.COM

  10. Tracking Social Media Determining Social Media Frequency UTM Tracking Google Analytics Facebook Insights WWW.BECOMEABLOGGER.COM

  11. More details on this at BECOMEABLOGGER.COM