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Middle classes Plan and save for the future Analyze alternatives Understand how the world works Feel they have opportunities Willing to take risks Confident about decision making Want long-run quality or value. Lower classes Live for the present "Feel" what is "best"
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Plan and save for the future
Understand how the world works
Feel they have opportunities
Willing to take risks
Confident about decision making
Want long-run quality or value
Live for the present
"Feel" what is "best"
Have simplistic ideas about how things work
Feel controlled by the world
"Play it safe"
Want help with decision making
Want short-run satisfactionCharacteristics and Attitudes of Middle and Lower Classes
To: Our Manufacturers and Suppliers
Re: Statement of Policy Concerning Gifts
The holiday season is a happy time when custom suggests we share gifts and remembrances with friends and associates. The joy and goodwill of the holiday spirit brings us all a little closer together, and for that we are thankful.
However, a (store name) associate who accepts a gift or gratuity from a supplier or vendor during any season violates (store name) policies and procedures. Please save us both embarrassment by not sending any (store) associate gifts this holiday season. Regardless of the intent, the gift cannot be accepted and will have to be returned.
If you feel the spirit of the season compels you to do something, we suggest that you make a charitable donation to your favorite charity in the name of your friend.
Thank you for your understanding and compliance.
Best wishes for a happy holiday season and a prosperous New Year.
Consumers in the U.S. like the
convenience of disposable packaging
and small serving sizes, but some
critics argue that it is wasteful and bad
for the environment.
some time as they spread
beyond the innovators
Fad cycles may be very short
Styles may come back over time as fashions and fads
Sales levelPatterns of Fashion, Fad, and Style Cycles for Fashion Products