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Definition. AttitudeA favorable or unfavorable evaluative reaction toward something or someone exhibited in one\'s beliefs, feelings, or intended behavior.Sometimes referred to as the ABC\'s of attitudes (affect, behavior, cognition). Attitude-Behavior Consistency . Despite intuitive belief that attitudes determine behavior, large body of research indicates that attitudes are actually a poor predictor of behaviorsThis begins with LaPiere (1934) and his travels with a Chinese couple1 out of 1841145

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