Definition. AttitudeA favorable or unfavorable evaluative reaction toward something or someone exhibited in one\'s beliefs, feelings, or intended behavior.Sometimes referred to as the ABC\'s of attitudes (affect, behavior, cognition). Attitude-Behavior Consistency . Despite intuitive belief that attitudes determine behavior, large body of research indicates that attitudes are actually a poor predictor of behaviorsThis begins with LaPiere (1934) and his travels with a Chinese couple1 out of 1841145
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.