L’ATTITUDE Setting Benchmark for Virtual Gatherings

1. L’ATTITUDE Setting Benchmark for Virtual Gatherings While the growth and expansion of the Latin influence on the local economy have shown a growing interest over recent years, there has been a steep growth curve in the contribution this minority group has been making over the past decade or so. It is why Sol Trujillo and Gary Acosta teamed up in 2018 and started to provide this growing community with the necessary guidance and support through their annual professional Latino meetups with their L’ATTITUDE events. The entire purpose of these events has been since the start and still is to provide Latinos with the necessary guidance and assistance they need to improve their prospects and to provide them with a fair chance to better their financial situations, their prospects and have the freedom to grow without limitation. Currently, the Latino population is the largest minority group in the United States, but they are also more than that. The percentage of Latino employees in the workforce is ever-growing and they are also representing a substantial part of entrepreneurs, employers and even property owners. In addition to this, the Latino cohort is the driving force behind the New Mainstream Economy that is giving the local economy a new and refreshed appeal alluring new investors to invest their money into the local economy. As this group lacked the needed guidance from mentors with success to their names and business savvy as part of their portfolios, the L’ATTITUDE team has been hard at work to provide these professional meetups that are open to all Latinos to have access to the necessary exposure to take their businesses forward. At these events, attendees don’t only partake with ease as these events are presented virtually, but they also can interact, ask questions and therefore gain additional insights when they can pick the minds of these business masterminds who attend as speakers. At these events, Latinos from across the nation get the opportunity to contact investors who are open-minded towards the possibilities the Latino business community has to offer. These investors are keen to invest in these businesses and people who are willing to provide guidance and mentorship and who can assist these highly skilled businessmen and women to expand, grow and succeed in their businesses. Ultimately, the goal is to enable them to make a greater contribution to the local economy benefitting the entire nation. Yet, L’ATTITUDE is not only about arranging professional Latino meetups, but also improving the work conditions of their members. They are continuously working towards bringing greater equality in the workplace. Across several locations in the States, you will still find that the Latino communities are well-presented in the workforce or as workers, yet when the percentages in management positions and those attending meetings at the boardroom tables, it quickly becomes evident that there is still a huge gap that needs to be filled.

2. Therefore, it is so important that they also address this matter and the professional Latino meetups they organize. Here speakers from all walks of life, such as investors, entrepreneurs and even local politicians are present to provide insights on the current situation and the progress that they make to establish an even distribution of the minority group across all levels in any corporate or business set- up. While the Latino community in the States are hard at work to make a financial input that doesn’t only benefit themselves, but also the local economy, they do need some assistance to do so, and it is the assistance they can find at these professional Latino meetups. Events are open to all and as it is presented on a virtual platform, it is by far more available to all, affordable and convenient to attend. About Us: L'ATTITUDE is a business based national initiative that is designed to enlighten executives and help them understand The New Mainstream Economy and the US Latino cohort that is driving it. This established conference is held annually and is a world-first, live cast, on-stage, interactive event steamed to any device anywhere. L’ATTITUDE hosts top CEOs, economists, celebrities, politicians, industry influencers and more. Participants at L'ATTITUDE engage in an open dialogue about the facts and data of America’s Latino Factor and The New Mainstream Economy. The conference is due to run from September 29th to October 2nd, 2021 with topics including media and entertainment, issues and politics, business and economics and much more. Sponsored by top brand names and with a lineup of top-notch guest speakers, the conference is guaranteed to be another great success in 2021. To find out more, visit https://lattitude.net/