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WhatisaGo-To-MarketStrategy? Howyourbusinessdevelopsaconnectionwithcustomers?Haveyou foundtherightwaytodeliveryouruniquevaluetotargetaudience? Howdoyoufollowthepathfromtheinitialconnectionwithapoten- tialcustomertoyourbrandpromise’simplementation? WHATYOUSHOULDKNOWBEFORESTARTING? Firstly, you should know to ask the right questions and in the right order, to form a successful GTM Strategy for your business. Here are thequestionsintherightorder. Wheredoyoustandtodayinmarket?–Wheredoesyourbusinessstandstoday?Youwillneedinventoryofyour currentbusinesspositionanddataonthecurrentconditionsofyourmarketplace. Whatisyour target?–Whereareyouplanningtogowiththisnewinitiative?Youmusthaveanultimatetarget How you plan to achieve the ultimate target?– What are your strategic options? Define the best ways to achieve yourtarget. www.klifftechnologies.com
SevenEasyStepstoFormulateanEffectiveGTMStrategy How soon you willemplement it? Whatare your market Strategy? How’ll you build your BudgetModel? Whatare your brand Channels? Whatare you offering? What about the brandPositioning? Who are your targetcutomers? What are your TargetMarket? MARKETINGPLAN www.klifftechnologies.com
ProvenSEOServicestoPositionyourBusinessatthe Top of SearchEngines SEOteamstodevelopaclearandstrongunderstandingofclient’sbusinessneedsinordertodelivercompetent,andhighlyen- gagedorganicsearchtraffic.Ourprofessionalsanalyzehowpotentialcustomerssearchforyourbusiness,productsandservices. Accordingly,wetailoryourbrandmessagingtomaximizerelevanceforthosekeywords.Withtherightsearchengineoptimiza- tionservices,yougetthekindoftrafficthatwillactuallyshowresultsforyourbusiness,insteadofjustaspikeinpageviews. WEB ANALYSTICS KEYWORDS ANALYSYS BUSINESS GOALS SEOREPORTING CONTENT OPTIMIZATION SITE OPTIMIZATION LOCALSEO www.klifftechnologies.com
89% of users are more likely to visit your websiteif itisonthe 1stpage ofsearch results 90% of users don't go past thefirstpageof SERP Google is the most popular searchengine with 70% of allsearches Googleprocesses over 100 Billion searches amonth Top fourssearch resultsget 96% ofclicks 88% of usersrely on reviewswhen choosinga localbusiness. 70%search traffic isorganic www.klifftechnologies.com
GainonEveryPennyYouSpendwithPaidAdvertising Abusinesspersoncanalwaysdreamofaperfectworld,wherealldesiredkeywordrankingswouldfeatureyourcompanyat thetop,regardlessofhowbroadtheyare.However,workneedstobedoneifyouwanttoseethisdreamcometrue.Strategies needtobeformulatedtoturnthemarketinyourfavor.Thisiswhereapaidadvertisingcampaigncomesforyourhelp.What itdoes?Well,itputsyoudirectlyinfrontoftherightpeople,whoarelikelytobuyyourproducts/services. Paid Advertising Increasein Branded Search Increase inSales Increase online Conversions Increasein AD Awareness www.klifftechnologies.com
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