branding n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
BRANDING PowerPoint Presentation
Download Presentation
BRANDING

Loading in 2 Seconds...

play fullscreen
1 / 19

BRANDING - PowerPoint PPT Presentation


  • 221 Views
  • Uploaded on

BRANDING. Process Review Discovery & Analysis Brand Strategy Look and Feel. BRANDING. Next Steps April: photography May & June: produce materials July: launch campaign viewbooks, billboards, Web and more issue guidelines. BRANDING. NMSU promise:

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

BRANDING


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
branding
BRANDING
  • Process Review
    • Discovery & Analysis
    • Brand Strategy
    • Look and Feel
branding1
BRANDING
  • Next Steps
    • April: photography
    • May & June: produce materials
    • July: launch campaign
      • viewbooks, billboards, Web and more
      • issue guidelines
branding2
BRANDING

NMSU promise:

  • to provide students with a quality education that prepares them for the world ahead
brand beliefs
BRAND BELIEFS
  • Authentic
    • Genuine, bona fide, real and true
  • Personal
    • Individual, affecting, special
  • Vibrant
    • Energized, eager, contagious
  • First rate
    • Top notch, pursuing excellence
  • Global
    • Far reaching
brand driver platform
Brand Driver Platform

Verbal Brand Driver

Visual Brand Driver

Collaborative Resources,

Unleashing Potential.

In an increasingly impersonal educational system where students don’t know where to go for help they need, only NMSU can offer a comfortable yet invigorating oasis that ignites a student’s passion for learning and self-discovery.

That’s because our state-wide campuses are a true reflection of New Mexico’s vibrant themselves with world-class instruction and communities. They offer students and faculty a place to challenge groundbreaking research.

And that makes New Mexico a better place for everyone — a place where people come from around the country and around the world to live, learn and thrive.

Brand Attributes

Authentic

Personal

Vibrant

First-rate

Global

slide13

Look and feel in design

Publications using only color

slide15

Look and feel in design

Departmental Publications

slide18

Look and feel in design

Editorial Layouts