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When it comes to getting a leg up on the competition, advertising campaigns are the foundation of corporate success. The disadvantage is that television and static billboard marketing may be costly and ineffective. Advertising with a billboard truck is a highly successful approach to reaching many people. However, for your mobile billboard truck advertising to be effective, you must adhere to a few fundamental design and procedure guidelines.
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1. Instead of text, use images 2. Determine and understand your target audience 3. Maintain simplicity in your message 4. Take a look at your mobile billboard truck from a distance
When it comes to getting a leg up on the competition, advertising campaigns are the foundation of corporate success. The disadvantage is that television and static billboard marketing may be costly and ineffective. Advertising with a billboard truck is a highly successful approach to reaching many people. However, for your mobile billboard truck advertising to be effective, you must adhere to a few fundamental design and procedure guidelines.
1. Instead of text, use images Remember that the potential consumer who sees your billboard will only have a few seconds to read and grasp its information. Therefore, they will have a much easier time reading within the specified time frame if you have minimized the reading expected of them.
2. Determine and understand your target audience Knowing your target demographic is critical in any advertising effort. This is especially true if you are considering a display truck or another type of mobile billboard. For example, you own a local business that caters to families. You know that you will want to place your mobile billboard truck in places where families congregate.
3. Maintain simplicity in your message When creating a mobile billboard for your company, it can be tempting to include as much information as possible. However, remember that most people will only gaze at your billboard for a few seconds. Therefore, maintain a straightforward message with a clear, short explanation of who you are and what you do.
4. Take a look at your mobile billboard truck from a distance Remember that most people will view your mobile billboard truck from afar. So before you approve your design, take a step back and look at it from a safe distance. Ensure the text is large enough to read from inside a car or across a parking lot.
