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Understanding the connections. Blogging basics. Galen Panger Google for Non-Profits. Blogs make good hubs . Blogs say what’s new and interesting Blogs help explain Blogs don’t make pretenses Blogs work like the web does Blogs make your life easier. Blogs make good hubs. Your website.

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Understanding the connections l.jpg

Understanding the connections

Blogging basics

Galen Panger

Google for Non-Profits


Blogs make good hubs l.jpg
Blogs make good hubs

  • Blogs say what’s new and interesting

  • Blogs help explain

  • Blogs don’t make pretenses

  • Blogs work like the web does

  • Blogs make your life easier


Blogs make good hubs3 l.jpg
Blogs make good hubs

Your website


Make connections l.jpg

Make connections

Blogging basics


Make connections5 l.jpg
Make connections

  • Promote yourself

  • Help your community promote you

  • Promote your community


Promote yourself with link lists l.jpg
Promote yourself with link lists

  • Create link lists to promote important content on your site.


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Promote yourself with subscriptions and badges

Use Feedburner to track RSS subscriptions and email signups


Help your community promote you l.jpg
Help your community promote you

Make sure it’s easy to link to your posts


Help your community promote you9 l.jpg
Help your community promote you

Use Tweetmeme and ShareThis to make sharing your content simple


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Promote your community

Use blogrolls and guest bloggers to promote connections to other bloggers


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Measure the connections

Blogging basics


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Google Analytics

Look for:

Top referrers

Top searches

Top content






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Don’t forget your goals

Blogging basics


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Don’t forget your goals

  • Use your blog as a key channel for advancing your goals.

  • Amass your following

    • Supporters

    • Activists

    • Volunteers

    • Donors

  • Drive action

    • Signatures

    • Votes

    • Ideas

    • Comments

    • Dollars


  • Thank you resources l.jpg
    Thank you—Resources

    • Feedburner.com

    • Badges

      • www.twitter.com/badges

      • www.facebook.com/badges

      • www.tweetmeme.com

      • www.sharethis.com

  • Google Analytics

    • www.google.com/analytics

    • analytics.blogspot.com

  • Google blogs

    • Search for “google blog directory”