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Here Are 5 FMCG Sales Strategies for the Post-Covid Era

Customeru2019s buying behavior has changed drastically which in turn has affected retaileru2019s behavior too. People have been spending more and more time online, so to keep up with the change, marketers need to come up with new sales strategies with well-defined KPIs and achievable deadlines that are relevant to the post-pandemic situation. These strategies should be capable of predicting retailersu2019 needs and foresee the upcoming trends in buying behaviors. https://www.al-majid.com/group_businesses/commercial/fast-moving-consumer-goods/<br><br>

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Here Are 5 FMCG Sales Strategies for the Post-Covid Era

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  1. 5 FMCG Sale Strategies For The Post-Covid Era

  2. Introduction During Covid and lockdown the FMCG sector was the most affected because consumers did not feel safe stepping outside and purchasing products sales can be improved without plummeting company resources and diminishing product value. Here are some sales strategies that can be adopted by the FMCG sector during the post-covid era:

  3. Create a new sales strategy and adapt to the changing market: • Customer’s buying behavior has changed drastically which in turn has affected retailer’s behavior too. • People have been spending more and more time online, so to keep up with the change, marketers need to come up with new sales strategies . • These strategies should be capable of predicting retailers’ needs and foresee the upcoming trends in buying behaviors.

  4. Strengthen the communication with retailers: • FMCG distributors and manufacturers must try and bridge their communication gap caused by the disrupted commute system during the pandemic. • Social media is a great gadget to compensate for that.

  5. Advanced visual merchandising: • Visual Merchandising is one of the most potent ways to fortify sales. • It directly affects sales by driving customers' attention and determining customers’ buying behavior in the shop itself. • By using diligent observation and data from advanced visual merchandising audits one can carefully place the products with certain visual cues to initiate a habitual loop.

  6. The calculated placing of inventory in shops: • 80% of the sales are generated from 20% of the product. • That famous 80-20 rule can be applied in the listing of FMCG products.

  7. Start applying solutions to make the process more automated • In a situation where maintaining distance and wearing masks have become our 'new normal' , the health of front-end workers is definitely a point of concern. • FMCG partnermust incorporate digital solutions to establish stronger communication channels during the post-covid period.

  8. Conclusion • FMCG distributors in UAEreported that 37% of the customers visited stores less frequently. • Thus making the process more automated not only ensures security for the buying party but also makes the process quicker and less prone to errors.

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