What is Digital Marketing
Digital Marketing is a term used to specify the integrated marketing utility which is mainly used to attract, target, engage and convert the customers online. Digital Marketing utilizes multiple channels to help the brands reach their customers online. It also presents the performance of the various digital marketing efforts in real-time. Not only Digital marketing is cost-effective it also gives you the option to filter the audience, whom you wish to target, based on search keywords, interest, location, age, gender, social media platforms, etc. The audience can also interact with you through their responses on your website, online ads, emails, etc.
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