Women owned horse farms a formula for success
Download
1 / 33

Women Owned Horse Farms: A Formula for Success - PowerPoint PPT Presentation


  • 569 Views
  • Updated On :

Women Owned Horse Farms: A Formula for Success. Sandy Hamm, Research Associate University of Arkansas, Division of Agriculture Owner/Manager, Sandy Hamm Horses. Economic Impact. $102 Billion Industry $32 Billion Recreation 9.2 Million Horses 1.4 Million Jobs

Related searches for Women Owned Horse Farms: A Formula for Success

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Women Owned Horse Farms: A Formula for Success' - Jeffrey


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Women owned horse farms a formula for success l.jpg

Women Owned Horse Farms:A Formula for Success

Sandy Hamm, Research Associate

University of Arkansas, Division of Agriculture

Owner/Manager, Sandy Hamm Horses


Slide2 l.jpg

EconomicImpact

$102 Billion Industry

$32 Billion Recreation

9.2 Million Horses

1.4 Million Jobs

Source: American Horse Council, June 2005


Why horse farming l.jpg
Why Horse Farming?

  • Agritourism - Horse Recreation industry generates $32 billion annually

  • Small Farm Advantage – acreage requirements are minimal

  • Urban Sprawl – Agritourism prospers with city growth





Why women owned l.jpg
Why Women Owned?

  • Women run farms increased 58% from1978 to 1997 (2002 census of Agriculture)

  • Historically women have operated small acreage livestock farms (ERS/USDA)

  • The overall increase in equine competition sports encourages women owned farms




Horse farming what you need to know l.jpg
Horse Farming What You Need to Know


Initial investment l.jpg
Initial Investment

  • Farmland

  • Quicken Books

  • Website www.sandyhammhorses.com

  • Equipment


Financing l.jpg
Financing

  • Business Plan

    • ‘A Must Have’ to secure financing

    • Strategic planning for horse business

    • Business goals

  • Lending entity


Getting started financing blue ribbon business l.jpg
Getting Started – Financing (Blue Ribbon Business)




Boarding16 l.jpg
Boarding

  • Flourishes with urbanization

  • Small farm advantage

  • Who is your target customer?

    • Performance horse owner

      • Large initial investment

      • Stabling and limited turn-out, labor intense

    • Trail and pleasure horse owner

      • Content with paddocks and turn-out sheds

      • Happy to ride in meadows and on trails


Boarding what is important l.jpg
Boarding – What is Important

  • Contracts

    • Used to secure agreements

  • Nutrition

    • Know how to feed the different types of horses

  • Specialize in grouping horses

    • 3-4 in a pasture

    • All eat similar ration

    • Personalities

  • On sight caretaker







Sales marketing renewable horses l.jpg
Sales & Marketing – Renewable Horses

  • Specialty Niche Market - Giving retired thoroughbred race horses a second career

  • Reaching Your Target Customer

    • Riding Lessons, Trail Rides

    • Club participation

    • Working Students


Sales marketing renewable horses24 l.jpg
Sales & Marketing – Renewable Horses

  • Advertising

    • Word of mouth

    • Website

    • U-tube (video)

    • Horse rental

    • Horse shows





Riding lessons28 l.jpg
Riding Lessons

Useful Marketing Tool

Lessons Buy Board


Riding lessons29 l.jpg
Riding Lessons

  • Low-cost supplement to farm income

    • One lesson horse & schooling tack required

    • Your time

      • 1985 - $25/one hour

      • 2008 - $35/half hour

  • Tax deductions can apply

    • Equipment, feed, hay

  • Certifications available

    • Teaching and Training


Summary l.jpg
Summary

  • “Business success is based on 2 main criteria: Fair Prices and Good Service” (Horse Economics)


Summary31 l.jpg
Summary

  • Track daily costs

  • Monitor grain and hay prices closely

    • Adjust feeding rations when needed

  • If selling horses, watch break-even point

    • Be ready to drop price and sell

  • Stay on top of current farming practices and trends by attending classes and reading

  • Consult a tax accountant for savings tips


References suggested readings l.jpg
References & Suggested Readings

  • O’Brien, Catherine E., “Horse Economics”

  • Olsen, Lisa Derby, “Blue Ribbon Business”

  • ERS/USDA “Amber Waves” , issues Sept. 2006 & Dec. 2007