The Arthritis Foundation and XYZ Company. Partnering for a Cure. The Situation. Right Now: Today, 46 million people in America (that’s one out of every five adults) have arthritis.* Of these, more than two-thirds are younger than 65 years of age.*
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Partnering for a Cure
*Centers for Disease Control (CDC), Arthritis Prevalence Data, October 2006
†Arthritis Foundation Awareness Study
* Centers for Disease Control (CDC), Prevalence of self-reported arthritis or chronic joint symptoms among adults—United States 2001
‡ Centers for Disease Control (CDC), Arthritis Prevalence Data, October 2002
Because Americans today care about the philanthropic efforts of companies. And it impacts their buying decisions!
†2001 Cone/Roper Corporate Citizenship Study
*1999 Cone/Roper Cause Related Marketing Trends Report
Nationwide walking event that raises awareness and funds to fight arthritis
… while supporting the Arthritis Foundation’s mission of improving lives through leadership in the prevention, control & cure of arthritis
The event has a “team” focus, to encourage people to motivate and inspire each other
*300,000 are children – Centers for Disease Control (CDC), Arthritis Prevalence Data, October 2002
Ideas for XYZ Company:
As a representative for XXX COMPANY, my signature below indicates our agreement to the terms stated in this proposal.
XXX COMPANY Representative Arthritis Foundation Representative