Educational Training: Internet Trends 2.0

1. Educational Training:Internet Trends 2.0

2. Internet Trends 2.0 • Educational Webinars • Anonymous Web Surfing • Encrypted Web Traffic • Internet Trends • Internet Trends 2.0 • www.cymphonix.com/industryTraining.html

3. Internet Trends 2.0 • Web 2.0 • Web 2.0 refers to changes in the ways we use the World Wide Web as a platform to enhance creativity, share information, and collaborate among users.

4. Internet Trends 2.0 • Web Page Delivery • Changes in Technology • Changes in Network Requirements • New Business/Communication Channels • Instant Message • Online Communities

5. Internet Trends 2.0 • History Lesson • Controlling Chaos • Controlling Web Page Delivery • Controlling Content • Controlling Resources • Controlling Business/Communication Channels • Controlling Instant Message • Controlling Online Communities

6. Internet Trends 2.0 • History Lesson • Controlling Chaos

7. Internet Trends 2.0 • History Lesson • Controlling Chaos

8. Internet Trends 2.0 • History Lesson • Controlling Chaos

9. Internet Trends 2.0 • History Lesson • Controlling Chaos

10. Internet Trends 2.0 • History Lesson • Controlling Chaos

11. Internet Trends 2.0 • History Lesson • Controlling Chaos • iPod dominates digital players (90% of the market) • Apple posted the best quarter in their history ($9.6 billion) with 42% coming from iPod sales • Industries like health, education, and law now use iPods (podcasting) to post information, news, etc.

12. Internet Trends 2.0 • Controlling Chaos • When there is high demand • There will be short supply • There will be a need to control that demand • More supply can never eliminate demand • Control can balance both supply and demand and increase performance

13. Internet Trends 2.0 • Controlling Web Page Delivery • Controlling Content • Universal Resource Locator (URL) Database • Heuristic Engine

14. Internet Trends 2.0 • Controlling Content • URL database is a structured collection of URLs and their corresponding categories. • URL database filtering most common method used for controlling content

15. Internet Trends 2.0 • Controlling Content • URL Database • Advantages • Accuracy on “constant” web sites • Fast categorization on “constant” web sites • Disadvantages • Size of database versus size of Internet • Web pages with different content • Update time for new web sites

16. Internet Trends 2.0 • Controlling Content • URL Database • Internet—165,719,150 web sites • 29.7 billion total web pages • 3 to 4 million new web sites each month • URL Database—35 million web sites • 21% of all web sites

17. Internet Trends 2.0 • Controlling Content • URL Database • Dynamic web pages within web sites • Most of this year’s growth of new web sites is due to Google’s Blogger service, adding 1.1 million extra sites. • Web sites such as blogs, search engines, online communities may have different content on individual pages.

18. Internet Trends 2.0 • Controlling Content • URL Database • Update time for URL database typically take 48 to 72 hours • URL databases know yesterday’s web sites

19. Internet Trends 2.0 • Controlling Web Page Delivery • Heuristic Engine—is a method to categorize web sites rapidly based on judgments or regular elements. • Regular Expressions • Phrases • Proximity

20. Internet Trends 2.0 • Controlling Web Page Delivery • Heuristic Engine • Advantages • Real-time analysis for new web sites or constantly-changing web pages • Very effective against malware and egregious web sites • Disadvantages • False positives • Load/time to analysis

21. Internet Trends 2.0 • Controlling Web Page Delivery • What method to chose? • Use a combination of methods that will offset weaknesses and combine strengths • Other methods to include are signature-based detection, code analysis, URL reputation, and traffic behavior. • 360° view of your network and not just a piece of the puzzle

22. Internet Trends 2.0 • Controlling Resources • From 2000 to 2005 the total volume of streaming media grew by 600% • The average Web page grew by 233% and the number of objects doubled 21 times • YouTube takes up 10% of all bandwidth for entire Internet

23. Internet Trends 2.0 • Controlling Resources • Comcast begin testing “protocol-agnostic” network management systems in two markets. • Time Warner Cable will charge users a $1 per Gigabyte fee for bandwidth they use beyond a preset threshold.

24. Internet Trends 2.0 • Controlling Resources • Controlling Bandwidth • Application Acceleration • Bandwidth Shaping • Quality of Service

25. Internet Trends 2.0 • Controlling Bandwidth • Application Acceleration is usually a combination of technologies that increases traffic speed, usually through WAN connections. • Data compression • Caching • Advantage is that for supported applications, latency can be reduce and accelerated • Disadvantage is that doesn’t work well with voice traffic and not all applications can be accelerated

26. Internet Trends 2.0 • Controlling Bandwidth • Bandwidth Shaping, also known as bandwidth limiting or traffic shaping, is a technology that allows you to limit the amount of bandwidth consumed by a user or by an application. • Advantage is that all traffic can be controlled, either by a user level or by an application level • Disadvantage is that it does not accelerate traffic

27. Internet Trends 2.0 • Controlling Bandwidth • Quality of Service (QoS)—is similar to bandwidth shaping in that it can regulate network bandwidth but QoS can also reserve bandwidth to guarantee that it will be available when needed. • Advantage is that you can guarantee a threshold for a specific device or protocol • Disadvantage is reserved bandwidth cannot be used regardless of current load

28. Internet Trends 2.0 • Controlling Resources • Controlling Bandwidth • Which technology is right for your network? • Do you need to speed up traffic? • Do you need to slow down traffic? • Can the solution control total traffic, application traffic, and web site traffic?

29. Internet Trends 2.0 • Controlling Business/Communications Channels • Controlling Instant Message • 11 million people use IM for work

30. Internet Trends 2.0 • Controlling Business/Communications Channel • Controlling IM • Almost half of the top 50 viruses last year used peer-to-peer or IM applications • Anonymous IDs • Firewall Tunneling • Data Security • 5 - 7% of IM traffic is SPIM (Spam over IM)

31. Internet Trends 2.0 • Controlling Business/Communications Channels • Review IM content • Scan IM for viruses • Scan IM for SPIM • Restrict resources for IM

32. Internet Trends 2.0 • Controlling Business/Communications Channels • Controlling Online Communities • Child safety, copyright, pornography • Coding Errors • DNS Queries • Bandwidth

33. Internet Trends 2.0 • Controlling Business/Communications Channel • Controlling Online Communities • 93% reported that they are able to do their jobs more efficiently and “save time by using IT communities to solve system administration problems.” • 43% said they save between one to three hours per week, • 37% estimated that they saved three or more hours each week • About 70% said they visit online communities to research and solve security and systems management issues.

34. Internet Trends • Any Questions or Comments? • Contact Cymphonix Sales • 801-938-1500 opt.1 • sales@cymphonix.com