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Blogs and Social Media: Today’s Marketing and Sales Tool for Business Anita Campbell – October 2008 Your Presenter Anita Campbell 20 years in Corporate world Blogging since 2003 Small Business Trends is flagship blog Blog started as a better way to publish newsletter articles

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blogs and social media today s marketing and sales tool for business

Blogs and Social Media:Today’s Marketing and Sales Tool for Business

Anita Campbell – October 2008

smallbiztrends.com

your presenter
Your Presenter
  • Anita Campbell
  • 20 years in Corporate world
  • Blogging since 2003
  • Small Business Trends is flagship blog
  • Blog started as a better way to publish newsletter articles
  • Blogging transformed my business

smallbiztrends.com

blogs in business
Blogs in Business

We Will Cover:

  • Blogs
  • The power of RSS
  • Social media

smallbiztrends.com

about blogs web logs
About Blogs (web + logs)
  • Chronologically arranged websites
  • Lots of content
  • Easy to update / instant Web publishing
  • Attract inbound links
  • Informal two-way conversations
  • RSS feeds = more ways to be found
    • develops loyal readers who subscribe
    • indexed in additional search engines

smallbiztrends.com

business blog example
Business Blog Example

“Me to You”

smallbiztrends.com

business blog anatomy
Business Blog Anatomy

Chronological entries: most recent at top. Easy to scan.

smallbiztrends.com

blog conversations
Blog “Conversations”

Comments by readers

smallbiztrends.com

more conversations
More “Conversations”

Conversations continued on other blogs through trackbacks

smallbiztrends.com

links for search engines
Links for Search Engines 

Blogroll links to other sites

smallbiztrends.com

who s blogging
Who’s Blogging?
  • Mainstream – small businesses
  • Technorati.com tracking 70+ million
    • One third are active
  • 5% (over 1 million) are business blogs
  • 55 million read blogs (Pew Internet study)

“Everybody has a blog today”

– Website Services Magazine, May 2007

smallbiztrends.com

a word about rss feeds
A Word About RSS Feeds
  • Blogs generate RSS feeds – your content is also distributed as a news feed
  • Expands reach of your message
    • More search engines to be found in
    • Embraced by the Big 3: Google, Yahoo and Microsoft (Vista and IE 7)
  • Develops community following – readers subscribe through “feedreaders”

smallbiztrends.com

slide12

Feedreaders are convenient, letting a person read many websites from one place at one time

smallbiztrends.com

slide14

… it’s a little like reading email – except that you are reading Web site content – and no spam!

smallbiztrends.com

slide15

Look For Them…

Feed chiclets

Rectangular “Add” buttons

smallbiztrends.com

slide17

Techniques that help you Build Your Brand

  • Facebook – for companies
  • LinkedIn for personal branding
  • Blogging

smallbiztrends.com

slide18

Techniques that help you network and make connections

  • LinkedIn
  • Twitter
  • Facebook
  • Blogging

smallbiztrends.com

slide19

Techniques that Convert Visitors to Customers

  • Publish Quality Content Often - blogs
  • Offer Free downloads for Contact Information
  • Use Contact Information to Build House List
  • Develop an Irresistible Offer and Make it Easy to Buy

smallbiztrends.com

slide20

Advanced Web Strategies

  • iPhone applications and desktop/Web widgets (Andertoons)
  • Membership sites and spaces (Aaron Wall)
  • E books from blog content

smallbiztrends.com

slide21

Small Biz Online Marketing ROI

Bookmarking: Del.icio.us, Stumbleupon

Facebook

Video / YouTube

LinkedIn

Email marketing

Pay-per-click ads

MySpace

Affiliate program

Website

Squidoo, Knol

Blog

SEO

Yellow Pages listings

Online press releases

Twitter

Podcasts

Voting sites: Digg, Mixx

Forum / Blog commenting

© 2008, Small Business Trends

smallbiztrends.com

blogs in business22
Blogs in Business
  • Thanks and Questions???
  • More resources:www.smallbiztrends.com/blogging

smallbiztrends.com