The 10 Most Inspiring Leaders in Middle East To Follow 2024

1. VOL: 01 ISSUE: 01 2024 THE 10 MOST Inspiring Middle East Leaders in the to follow 2024 Inclusive Leadership Voices from Diverse Middle Eastern Communi?es Empathy in Ac?on Compassionate Leadership in the Middle East

4. CONTENTS C O V E R S T O R Y Rui Silva Pioneering Mobility for a Brighter Urban Future

5. Saurabh Bhalla Reshaping the Logistics Landscape Suhail Ibrahim Enhancing the Customer Experience with Innovative Solutions Mohammed Alhassan Transforming Logistics and Access with Versatile Solutions ARTICLES Inclusive Leadership Voices from Diverse Middle Eastern Communities Empathy in Action Compassionate Leadership in the Middle East

7. L modernity, where leaders transcend the role of mere captains to become architects of progress. This edi?on delves into the driving forces behind their rise – a resilient response to adversity, foresight in naviga?ng turbulent waters, and an unwavering commitment to the well-being of their people. eadership in the Middle East is a complex interplay of historical legacies and cultural influences against the backdrop of an ever-evolving global landscape. It represents a delicate balance between tradi?on and In an era where the world seeks interconnected solu?ons to shared challenges, the significance of Middle Eastern leadership cannot be overstated. These leaders act as vital bridges between East and West, bringing diverse perspec?ves to the global stage. The adept naviga?on of their socie?es’ intricacies, coupled with a deep understanding of interna?onal dynamics, posi?ons them as pivotal in shaping a harmonious world order. Editor’s View ResilienceinPower Today’s turbulent ?mes necessitate leaders capable of steering their na?ons through the storms of change. This edi?on transcends a mere celebra?on of individuals; it stands as a testament to the resilience and adaptability of a region con?nually redefining itself. Through insigh?ul profiles and in-depth analyses, we invite our readers to traverse the corridors of power in the Middle East, gaining a nuanced understanding of the forces shaping its des?ny. Embarking on this journey with us promises revela?ons, inspira?on, and a heightened apprecia?on for the leadership narra?ves unfolding in the heart of the Middle East. This edi?on isn’t merely a collec?on of stories; it offers a window into the leadership that defines a region, providing readers with a panoramic view of the visionaries propelling na?ons towards a brighter and more promising future. Insights Success, in this edi?on, unveils “The 10 Most Inspiring Leaders in the Middle East To Follow 2024,” exploring their leadership styles that adeptly navigate the intricate geopoli?cal landscape of the region. It provides a comprehensive insight into the essence of leadership shaping a region, offering readers a panoramic view of the visionaries steering na?ons towards a brighter and more promising future. Flip through the pages and have a deligh?ul read! - Preon Bannier

10. The 10 Most Inspiring Leaders in Middle East To Follow 2024 Rui embarked on his journey as Operations Director, first acquiring a tramway driving license in Strasbourg. He then assumed the crucial role of training a group of drivers in the installation, operation, and maintenance of the public transport system. This pivotal training laid the foundation for establishing the O&M company from scratch. During the project launch, Rui actively engaged with residents, commercial shops, and neighboring companies, explaining the intricacies of the new transport system and fostering cooperation for mutual success. His emphasis was on promoting accessibility through public transport, envisioning a comprehensive intermodal solution that shifted the focus from private cars to diverse mobility options tailored to specific needs. Empowering Cities, Elevating Lives, and Fostering Sustainable Mobility Solutions! T sustainable for generations to come? The answer lies in pioneering mobility solutions that not only address our immediate transportation needs but also pave the way for a brighter and more interconnected urban future. he rapid evolution of our urban landscapes has given rise to a crucial challenge: How can we ensure that our cities remain vibrant, accessible, and At the forefront of this is Rui Silva, an Operations and Maintenance General Manager at RATP Dev Saudi Arabia; he’s not only at the helm of a complex operation but also a driving force behind shaping the future of urban transportation. Later, Rui transitioned to the role of Maintenance Director, eventually rising to become the General Manager of the O&M company. He continued this trajectory in the bus sector, accumulating valuable experiences along the way. With 23 years devoted to the mobility sector, Rui’s enthusiasm for his field is contagious. He understands that mobility isn’t just about moving people from one place to another; it’s about nurturing the growth of cities, boosting local economies, and enhancing the overall quality of life for all residents. These diverse experiences provided Rui with a robust foundation, enabling him to tackle a wide range of projects. He honed the essential skill of effective communication, seamlessly interacting with drivers, operation controllers, technicians, customers, and public authorities. Rui emerged as a proficient developer of viable mobility solutions and an adept collaborator in fostering partnerships to cater to diverse mobility needs, all while prioritizing customer satisfaction. One of Rui’s exceptional traits is his dedication to customer experience. In his role, real-time feedback serves as a compass, guiding the enhancement of services. He fosters a close relationship with customers, delving into their current and future mobility needs to craft seamless solutions that incorporate a mix of transportation modes for various requirements. Beyond his accomplishments in the transport sector, Rui also achieved a significant milestone by launching Portugal’s first car-sharing operator. This innovative concept revolutionized mobility, offering companies the opportunity to embrace mobility as a service without the burden of investing in a fixed fleet of cars. The pay-as-you- use system effectively eliminated the need for fixed costs and immobilized capital, redefining the traditional concept of individual private cars and ushering in a fresh perspective on mobility. But Rui’s impact transcends customer interactions. He’s actively contributing to the development and planning of cities, embedding himself within the frameworks of smart cities and championing eco-friendly transportation choices to combat climate change. His journey has been marked by remarkable milestones. From being part of the monumental Metro do Porto project in Portugal, which kickstarted his career, to leading multicultural teams and establishing centers of expertise, Rui has always embraced challenges as opportunities. His expertise has not only fostered efficient operations but also sowed the seeds of sustainable urban mobility. Journey of RATP Dev RATP Dev, setting its foot in the Middle East back in 2012, has carved a remarkable path of growth and excellence. The initial contact with the region for business development led to a significant collaboration with SATPCO, the prestigious bus company in Saudi Arabia, on the Future King Abdulaziz Public Transportation Project in Riyadh. Below are the highlights of the interview: Transforming Transportation and Mobility

12. This milestone, executed through the Public Transportation Company (PTC) consortium, marked the inception of RATP Dev’s impactful presence in the Middle East. In 2013, the company’s pursuit of excellence led to the submission of a proposal, culminating in the successful securing of a significant contract in November 2014. This 12-year agreement for operations and maintenance was a testament to RATP Dev’s dedication and expertise. Building on the success of this pivotal project, RATP Dev expanded its reach across the region with notable achievements, including the Operations and Maintenance for Metro Lines 1&2 in Riyadh, overseeing metro/tram operations in Doha and Lusail, Qatar, and the commendable management of the Operations and Maintenance for Metro Line 3 in Cairo, commencing in 2021. With its headquarters based in Dubai, UAE, RATP Dev Middle East has firmly established a strong presence in Qatar, Saudi Arabia, and Egypt. A workforce exceeding 5,000 employees across its subsidiaries, combined with over a decade of valuable experience, has propelled RATP Dev Middle East into a pivotal role in the region’s public transportation sector. Cornerstone of Leadership Approach As a staunch advocate for fostering innovation, Rui champions a culture of learning from both triumphs and setbacks. The pace of the modern business landscape demands swift adoption of innovative strategies, where effective innovation acts as a powerful differentiator, providing a distinct competitive edge. At the heart of Rui’s leadership philosophy lies a commitment to innovation and disruptive approaches. From the ground up, be it redefining targets, reshaping strategies, optimizing organizations, or elevating performance standards, these principles form the bedrock of Rui’s leadership journey. The recognition of a cohesive and capable team with the essential blend of soft and hard skills is paramount. Bolstering the team’s motivation to advance both personal and collective goals stands as a key priority. He maintains an ever-watchful eye on the team’s needs, aligning them meticulously with the core values and strategic vision of the organization. In a past role, he introduced transformative transport digitalization solutions. These solutions not only monitored service quality but also benchmarked against rigorous international standards. Moreover, they ushered in enhanced communication, transparency with clients, and a fortified trust in supplier-client relationships. This groundbreaking innovation received resounding praise, being widely recognized for the significant value it added to the overall customer experience. This dynamic approach begins with solid foundations – best practices that serve as a launching pad for a more audacious endeavor. Rui takes the bold step of challenging the team to redesign processes from scratch, unencumbered by conventional constraints. This visionary approach allows for the formulation of audacious targets, progressively breaking free from existing limitations as they journey toward the ideal destination. In a world of rapid change, he recognizes that traditional models and paradigms no longer hold sway in this new realm. Another shining example of his innovative approach involves the creation of showrooms showcasing pioneering projects and dynamic business cases. These showrooms are living embodiments of world-class services, boasting cutting-edge technology, pilot initiatives, and comprehensive KPI systems. These real-time showcases not only exhibit potential value for customers but also invite

13. Driving Synergy and Excellence impartial and candid feedback, paving the way for continuous optimization of the services offered. In his capacity as the Vice President of Eurolines, Rui embraced the pivotal role of championing the collective interests of European operators of international lines within the corridors of EU authorities. At the helm of this responsibility, his strategic purview encompassed an array of pivotal tasks that effectively propelled the organization forward. Championing Ethics, Compliance, and Safety In Rui’s professional philosophy, ethics, compliance, and safety stand as unwavering pillars, harmoniously resonating with the values embraced by RATP Dev. At the heart of this alignment lies integrity, a fundamental principle anchoring the Group’s business interactions. It entails steadfastly rejecting corruption and influence peddling, meticulously sidestepping conflicts of interest, and adhering rigorously to antitrust laws. This commitment extends to safeguarding their valuable assets and resources. The bedrock of trust cultivated with employees, shareholders, customers, and suppliers fuels the Group’s growth. As the steward of this multifaceted role, Rui’s primary mission involved meticulous oversight of the expansive gamut of business operations governing international lines. This task was punctuated by forging and nurturing partnerships spanning the European landscape. In this endeavor, he heartfully wove a tapestry of operational and commercial synergies among associates, engendering an ecosystem where cooperation thrived. Moreover, his tenacity was directed towards bolstering the Eurolines brand, meticulously cultivating its identity as a beacon of reliability and excellence at the pan-European level. He bears the vital responsibility of ensuring strict adherence to legal and international regulations pertinent to the business domain. This pivotal duty is accomplished through the embrace of two essential codes: the Code of Ethics and the Code of Business Conduct and Prevention of Corruption. These policies serve as the compass, delineating the specific rules that govern actions. They offer a pragmatic framework for translating the principles enshrined in the Group’s overarching Code of Business Conduct and Prevention of Corruption into actionable guidelines, shaping the everyday course of operations. A culture of effective and continuous communication thrives, ensuring that every individual comprehends the non-negotiable essence of these values. The overarching goal is to cultivate an unwavering sense of trust and responsibility, permeating every level of the employee hierarchy. The Code of Ethics and the Code of Business Conduct and Prevention of Corruption are not mere documents; they are pivotal instruments that establish the benchmarks of conduct, raising awareness and ensuring steadfast adherence to the ethical principles serving as the Group’s moral compass. The synchronization between Rui’s resolute commitment and the inherent values of RATP Dev forges a potent alliance, propelling the Group forward into a future underpinned by unyielding integrity, steadfast compliance, and indomitable dedication to the highest ethical standards.

14. Fostering a Unified and Empowered Team Culture Rui’s trail of accomplishments is illuminated by a remarkable achievement in his advocacy endeavors. His deft orchestration of synergies and the implementation of a shared decision-making business model among partners stood out as a watershed moment. Through strategic measures such as the streamlining of sales points, the adoption of a uniform identity, joint marketing campaigns, and the exchange of market intelligence, a paradigm shift was achieved. The customer journey was notably enhanced, and a uniform, quality-driven service offering that resonated with customer expectations was cemented. Rui is dedicated to cultivating a culture that places a strong emphasis on shared identity among team members. This encompassing approach is built on clear values, a precisely defined vision and mission, a strategic plan meticulously crafted by the executive team and endorsed by shareholders’ representatives, and a collective commitment to targets harmoniously aligned with the overarching organizational objectives. Central to his leadership philosophy is the encouragement of solution-oriented thinking rather than fixating on problems. He provides his teams with unequivocal guidance and steadfast support, especially empowering middle management to tackle challenges proactively. These teams are granted autonomy in their decision-making processes, underscored by a robust sense of responsibility. Navigating Challenges When Rui joined the company, the revenue was around 30 million Euros, and the main focus was on establishing connections between a limited number of countries and Germany. They came up with a plan to find potential markets in different European cities, especially in northern and eastern Europe. They set up branches in these cities to reach new customers and make use of untapped regions. Under Rui’s leadership, the team looked into the possibility of introducing new services in existing markets to cater to different types of customers and expand the range of services. They created business plans to support this decision-making process. Rui actively champions a culture of transparent information sharing within the teams. This open communication ensures that team members are well-informed, fostering a strong sense of collaboration and inclusion. He prioritizes creating a positive and conducive work environment for his teams, which encompasses offering favorable working conditions and promoting a healthy work-life balance. As a motivating factor, he implements performance-based bonuses that are rooted in company results and achievements, demonstrating a keen recognition and appreciation for creativity, innovative thinking, and individuals who contribute by presenting well-argued proposals and effective action plans. Rui values constructive dissent, appreciating those who offer valuable perspectives beyond mere agreement. Efforts were made to partner with local actors and create synergies. This involved improving communication with local communities, increasing commercial visibility, and setting up an efficient distribution network to make their products more accessible. They enforced a consistent and high-quality standard among all Eurolines partners, which strengthened the brand and built customer confidence. As a result, the business saw a steady increase in volume, with annual revenue growing from 30 million Euros to 50 million Euros between 2009 and 2015. Shareholders also received higher annual dividends, rising from 0.5 million Euros to 2 million Euros. Navigating the Transport Landscape Rui has gained valuable experience in managing transportation companies in Portugal and Galicia. Through his work with Spanish partners as a Eurolines Partner and as a business partner in a joint project in Germany, he has gained insights into different cultures and the challenges of navigating a transport network as a tourist. Overcoming these challenges required a deep respect for local values and effective collaboration with local partners. In addition, he managed a partnership with a local family company in Galicia while bidding for O&M tenders and operating an O&M project. This required finding common ground between the practices of an international group and a family company. In 2016, they conducted a review of the business model, which led to a resizing and restructuring plan for certain business units. This was a proactive step to prevent potential losses due to the entry of a new, well-funded international competitor. The competitive landscape and market conditions were significantly affected, which led the shareholders to make the tough decision to cease operations and exit the market. This experience provided valuable lessons for everyone involved in the German and International Lines Market.

16. By respecting the company values of both entities and considering the historical relations between the local partner and local authorities, he ensured compatibility and achieved successful operations and sustainable results. achieved the second Start of Commercial Operation, introducing an additional 240 buses and 620 bus captains. Looking ahead, Rui and his team are actively gearing up for the third Start of Commercial Operation, a move that will introduce 685 buses and 1660 bus captains to their fleet. They are concurrently planning the introduction of 31 new lines and two Bus Rapid Transport (BRT) lines scheduled for September, a move aimed at enhancing capacity and reliability. Furthermore, Rui managed partnerships with major competitors, both as a minority shareholder and in 50/50 shares. Building trustable relationships based on mutual respect and personal consideration, he found ways to fulfill commitments and support decisions to achieve positive results. Rui is deeply engaged with his team in crafting a plan that emphasizes crucial aspects such as safety, ethics, compliance, human resources, performance, digitalization, and growth. Their commitment is directed towards enhancing the safety system, upholding ethical standards, reevaluating the organizational structure, implementing digital tools, and broadening their array of projects. All of these experiences have provided valuable challenges and rewarding opportunities for Rui to learn important lessons about conducting business and managing diverse teams. Leading Transformation and Excellence Rui finds immense fulfillment in his professional journey, describing himself as genuinely content. He derives a strong sense of reward from his role and has garnered a plethora of testimonials and acknowledgments throughout his career, which serve as powerful motivators, particularly during challenging times. He firmly believes that recognition is the product of hard work and unwavering passion. His appointment as Operations and Maintenance General Manager for RATP Dev in Saudi Arabia stands as a testament to his unwavering dedication and resolute commitment. Rui and his team take immense pride in offering a world- class service that surpasses contractual requirements. Their unwavering dedication to customer satisfaction drives continuous improvements in their operations. They are also highly active in supporting various projects and actively scouting new opportunities in Saudi Arabia. Their vision is anchored in making a substantial contribution to the advancement of transportation and mobility in the region. Upon his arrival in Saudi Arabia, Rui encountered a team facing the ramifications of the Covid isolation period and a perceived disconnect with the parent company. His initial priorities centered on acquainting himself with the team, grasping the intricacies of the contract and ongoing work, and fostering strong relationships with the client and colleagues. During this crucial phase, Rui seized the opportunity to revamp the organization, streamlining its structure to be more agile and horizontal. He harmonized it with essential processes and instituted a performance team aimed at supporting all departments in their pursuit of targets. Within a mere six months of his tenure, Rui orchestrated the successful preparation for the Start of the Commercial Operation of the Riyadh Bus. They launched the first stage, boasting 360 buses and 810 bus captains, marking a substantial milestone. In a mere three months, they

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19. The 10 Most Inspiring Leaders in Middle East To Follow 2024 I orders quickly, it not only meets their expectations but also positively influences their overall shopping experience. This leads to more repeat business and increased loyalty, benefiting both customers and businesses. n the era of e-commerce, where convenience and speed are paramount, faster delivery is a key driver of customer happiness. When consumers can receive their about creating solutions that make life easier for people and businesses, and the eCommerce and logistics sector provided the perfect canvas for me to do just that. Could you elaborate on your company and its inception story? My company, Shttle, is a game-changer in the world of logistics and access solutions. We’ve redefined convenience with our cutting-edge IoT smart lockers, and what sets us apart is our commitment to providing solutions that are not only innovative but also 10 times more cost-effective than traditional alternatives. By investing in efficient transportation, planning routes, and keeping up-to-date warehouse and distribution systems, the logistics sector contributes significantly to faster delivery processes. Together, these initiatives help to improve the delivery process’s speed and effectiveness, which eventually helps both people and companies. Shttle was born out of the need to simplify and enhance the delivery logistics process for both residents and businesses. We recognized that the existing delivery and access systems were often expensive and inefficient. That’s when we decided to create a smart locker network that would be accessible, secure, and significantly more affordable for businesses. Our inception story is rooted in a commitment to convenience and accessibility, with a core focus on delivering smart lockers that offer a 10x cost advantage over traditional solutions. Shttle, under the visionary leadership of CEO Mohammed Alhassan, is a cutting-edge logistics and access solutions company that focuses on simplifying and enhancing the delivery process for both residents and businesses. The CEO gave us insights into his ways of leading the firm and driving innovation in the industry. Below are the excerpts from the interview: Could you please brief us about yourself and what motivated you to embark on this sector? Our goal was clear from the beginning: we wanted to make it easier for people to pick up and drop off various items, from packages to groceries, at any time while ensuring that businesses could benefit from a highly cost-effective logistics solution. We have worked tirelessly to turn this vision into a reality, and today, Shttle is synonymous with innovation and unparalleled cost efficiency in the world of access and delivery solutions. I’m an Industrial engineer with extensive experience in eCommerce and its supply chain, technology, and entrepreneurship. My journey in eCommerce began in 2009, and over the years, I’ve become an expert in this field. What motivated me to embark on this sector was the limitless potential for innovation and the opportunity to address real-world challenges. I’ve always been passionate 17 January, 2024 www.insightssuccess.com

20. interact with customers & customized lockers & dimensions as they can embed our IoT solutions easily to any locker that matches our standard. What are the qualities and values you think your clients admire in you as a business leader and your company the most? As a business leader and through Shttle, the qualities and values that our clients admire the most are innovation, convenience, and reliability. They appreciate our commitment to innovation, as we’ve developed proprietary IoT technologies that make smart lockers accessible and cost-effective. Convenience is another key value; our 24/7 access and versatile item handling simplify their lives. Lastly, reliability is crucial, and we ensure that their items are secure and accessible whenever they need them. These qualities and values build trust and satisfaction among our clients. Every leader faces challenges. Can you describe a major obstacle you encountered and the strategies you employed to overcome it? Tell us about the USPs that make your company stand out as a leading brand. Shttle stands out in the market for several reasons. Our Unique Selling Points (USPs) include: One major obstacle I faced was the challenge of creating a cost-effective solution. Developing our IoT smart lockers required substantial investment in technology and infrastructure. To overcome this, we adopted a lean startup approach. We started small, focusing on key markets and building partnerships with businesses to prove our concept’s feasibility. As we gained traction and revenue, we reinvested in research and development to improve our technology’s cost-effectiveness. Today, we offer a solution that’s accessible to a wide range of businesses, demonstrating that with persistence and smart planning, even significant obstacles can be overcome. 24/7 Access: We offer round-the-clock access, ensuring that users can retrieve or deposit their items whenever it’s most convenient for them. Versatile Item Handling: Shttle isn’t limited to just packages; it accommodates a wide range of items, from shipments to groceries. In-House IoT Technologies: Our proprietary IoT technologies are not only cost-effective but also highly efficient, making smart lockers accessible to businesses at a fraction of the cost. Security and Contactless Access: We prioritize the safety of stored items and offer a contactless experience, ensuring that users can access their lockers with ease. Streamlined Logistics: We simplify delivery logistics for businesses, eliminating the need for constant manual oversight, which reduces operational complexities and costs. Improved Quality of Life: Shttle empowers users with control over their deliveries, contributing to a more convenient and efficient daily routine. Our dedication to making life easier is a core differentiator. LaaS, Locker as a Service: Shttle offers businesses the ability to customize their own user interface to • • • • Looking at the technological advancements that are transforming almost all the sectors of the modern industry, how is your company leveraging these advancements to make its solutions resourceful for its esteemed clients? • Shttle is at the forefront of leveraging technological advancements to benefit our clients. Our proprietary IoT technologies are a prime example. We continually invest in research and development to stay up-to-date with the latest technological trends. These advancements enable us to make our smart lockers even more efficient and cost- effective, ensuring that our clients benefit from the latest innovations in the field. Additionally, we’re exploring new • • 18 January, 2024 www.insightssuccess.com

21. technologies like AI and data analytics to further enhance our services and provide more personalized experiences for our users. How do you foster a culture of empowerment within your team or organization, and what steps do you take to identify and nurture leadership potential in others? Fostering a culture of empowerment is crucial at Shttle. We believe that every team member’s ideas and contributions are valuable. We encourage open communication, where employees feel free to share their thoughts and suggestions. We also provide opportunities for skill development and growth, allowing team members to take on new responsibilities and leadership roles as they evolve. We identify leadership potential by observing individuals’ initiative, problem-solving skills, and ability to inspire and motivate their colleagues. Nurturing potential leaders involves mentorship, training, and opportunities to lead projects or teams. How do you view the role of business leaders in addressing social and environmental issues in the Middle East, and what initiatives or practices do you implement to make a positive impact on society and the environment? Business leaders have a significant role to play in addressing social and environmental issues in the Middle East. At Shttle, we’re committed to sustainability and social responsibility. We’ve implemented eco-friendly practices in our operations, such as optimizing delivery routes to reduce emissions. We’re also involved in community initiatives, providing employment opportunities, and supporting local businesses. Additionally, we’re exploring ways to reduce our carbon footprint further, such as investing in electric delivery vehicles. It’s our responsibility to be part of the solution, and we’re actively working towards a more sustainable and socially responsible future. Awards and Recognition 1st award at Startup Weekend Riyadh 2015 2nd Award from Riyadh Chamber in 2015 1st award at Arabnet Ideatheon 2015 1st Award in GITR Mena in Digital Logistics 19 January, 2024 www.insightssuccess.com

22. Voices from Diverse Middle Eastern Communities 20 January, 2024 www.insightssuccess.com

23. Inclusive Leadership I within its communities. As the region evolves, the importance of inclusive leadership becomes paramount. Breaking Down Stereotypes: Inclusive leaders actively work to dismantle stereotypes that have been perpetuated over time. They understand the danger of generalizations and actively promote a more nuanced understanding of different communities. By doing so, they pave the way for constructive dialogue and collaboration. n recent years, the Middle East has undergone significant transformations in terms of economic and geopolitical landscapes and embracing the diversity 1. Let’s delve into the voices from diverse Middle Eastern communities and explore the pivotal role of inclusive leadership in fostering unity, understanding, and progress. Empowering Women in Leadership: The empowerment of women is a cornerstone of inclusive leadership. Identifying the immense potential of women in driving change, inclusive leaders advocate for equal opportunities and challenge societal norms that limit women’s participation in leadership roles. This not only benefits individual women but contributes to the overall development of society. 2. Understanding Middle Eastern Diversity The Middle East, often viewed through a singular lens, is a rich mixture of cultures, languages, and traditions. From the bustling streets of Cairo to the tranquil landscapes of Lebanon, diversity is rooted in the region. The ethnic, religious, and linguistic diversity is not a challenge to be overcome, but a strong commitment to be celebrated. Acknowledging Religious Pluralism: In a region known for its religious diversity, inclusive leaders emphasize the importance of coexistence and mutual respect among different faiths. They create environments where individuals can practice their beliefs without fear of discrimination, fostering a sense of unity among diverse religious communities. 3. Communities across the Middle East encompass a spectrum of identities, including Arab, Kurdish, Persian, Assyrian, and more. Religious diversity is also pronounced, with Islam being the predominant faith, alongside significant Christian and Jewish communities. Recognizing and acknowledging this diversity is the first step towards fostering inclusive leadership. LGBTQ+ Inclusivity: Inclusive leadership extends its arms to the LGBTQ+ community, acknowledging their rights and promoting an atmosphere of acceptance. Leaders who champion LGBTQ+ inclusivity contribute to the ongoing narrative of equality and human rights in the Middle East. 4. Voices from Diverse Communities In the heart of this diversity, voices from various communities are emerging, advocating for a more inclusive approach to leadership. A notable aspect is the increasing participation of women in the workforce and leadership roles. Women across the Middle East are challenging traditional norms, breaking barriers, and contributing to the region’s progress. Education as a Tool for Inclusivity: Inclusive leaders recognize the transformative power of education. By promoting educational initiatives that celebrate diversity, leaders contribute to building a more tolerant and understanding society. This involves revising curricula to be more inclusive and promoting educational opportunities for marginalized communities. 5. Moreover, the LGBTQ+ community is finding its voice, seeking acknowledgment and acceptance. While the journey towards full inclusivity is ongoing, these voices are integral in shaping a more open and tolerant Middle East. Challenges on the Path to Inclusive Leadership Inclusive Leadership: A Catalyst for Change While the momentum for inclusive leadership is gaining traction, challenges persist. Deep-rooted cultural norms, institutional biases, and geopolitical complexities pose obstacles to the full realization of inclusive leadership in the Middle East. Inclusive leadership is not just a phrase; it is a guiding principle that recognizes the value of every individual’s unique perspective. In the context of the Middle East, embracing inclusive leadership is crucial for sustainable development and societal harmony. 21 January, 2024 www.insightssuccess.com

24. Cultural Sensitivity: Achieving inclusive leadership requires navigating the delicate balance between cultural sensitivity and progressive change. Leaders must be adept at honoring cultural traditions while challenging practices that perpetuate inequality. 1. 2. Institutional Barriers: Many institutions in the Middle East still grapple with traditional hierarchies and gender biases. Inclusive leaders face the challenge of breaking down these institutional barriers and fostering environments that encourage diversity and meritocracy. Geopolitical Dynamics: The geopolitical landscape of the Middle East introduces additional complexities. Inclusive leaders must navigate regional tensions and political sensitivities while advocating for inclusive policies that transcend borders. 3. Conclusion In conclusion, the voices emerging from diverse Middle Eastern communities underscore the importance of embracing inclusive leadership. By recognizing and celebrating the richness of cultures, religions, and identities within the region, leaders can pave the way for a more harmonious and progressive future. Inclusive leadership is not a one-size-fits-all solution but a commitment to understanding, respecting, and valuing the various perspectives that constitute the Middle East. As the region continues to evolve, the journey towards inclusive leadership enables communities to achieve unity, understanding, and a brighter future for all. 22 January, 2024 www.insightssuccess.com

26. Saurabh Bhalla Reshaping the Logis?cs Landscape Our endeavor is to recruit people from as many diverse cultures as possible, and they can work together in harmony, being a part of a family. , , A industry serves as the nexus for the seamless movement of goods, facilitating international commerce and positioning the UAE as a vital link in the global supply chain. t the crossroads of Europe, Asia, and Africa, the UAE’s geographical location is a strategic asset that positions it as a global trade hub. The logistics Freight Forwarding, Logistics, and customs clearance Relocations of personal effects and household goods, including office moves Warehousing and fulfillment , , Within the ever-changing field of logistics, Air and Sea Logistics, under the leadership of Saurabh Bhalla, the Managing Director is recognized as a leading innovator. Saurabh has shaped the course of success for Air and Sea Logistics, which is located in the central region of the United Arab Emirates. • • • Saurabh arrived in the UAE in 1991 on a six-month fact- finding mission to explore the potential of this vibrant region as a place for long-term residence. The delightful city of Dubai grew on him, and witnessing generations of people making it their home further solidified his decision. With a background in prestigious freight forwarding companies, Saurabh Bhalla decided to embark on a new venture in 2006 by establishing Air and Sea Logistics. Saurabh emphasizes the company’s commitment to acting as an extension of its clients’ offices. This approach allows clients to concentrate on their core capabilities, secure in the knowledge that Air and Sea Logistics will adeptly handle their comprehensive logistics requirements. The company not only executes logistics tasks but also offers valuable advice on the best policies and procedures for optimal outcomes. A Prominent Player in the Logistics Leading with Spirit and Zeal Since its inception in 2006, Air and Sea Logistics, under Saurabh Bhalla’s leadership, has achieved remarkable success and garnered numerous accolades. The company takes pride in its noteworthy contributions to the industry and the outstanding projects it has undertaken. Saurabh Bhalla continues to steer the company towards excellence, making it a prominent player in the logistics sector. He attributes his success and evolution as a business leader to the inspiration drawn from various impactful individuals. However, the supreme source of inspiration for him has been his mother. Originating as the founder and principal of a school in Delhi, India, she transformed the institution into a formidable non-profit organization boasting a student strength of 3500. Through her visionary leadership, she also played a pivotal role in establishing the school as one of the most prestigious educational institutions in New Delhi. The company currently works on three verticals, which are as follows: 24 January, 2024 www.insightssuccess.com

27. The 10 Most Inspiring Leaders in Middle East To Follow 2024 Unfortunately, Saurabh lost his mother this year. Despite this profound loss, the spirit and zeal with which she approached problem-solving have become integral to his own professional ethos. Saurabh carries forward her legacy, applying the same determination and commitment she embodied throughout her illustrious career as he navigates the challenges of business at the helm of Air and Sea Logistics. Empowering the Staff Customer success is the guiding principle of his organization. The company aims to ensure every client that it can contribute to the growth of their business. The company staunchly believes in the notion that its greatest strength lies within its dedicated staff. However, acknowledging the prevalent trend among the new generation workforce, characterized by a proclivity for job transitions driven by the desire for continuous growth, the company faces challenges in maintaining consistent service patterns. The contemporary workforce often seeks diverse experiences and opportunities for professional development, leading to a higher turnover rate. Recognizing the potential impact on client services due to staff turnover, Air and Sea Logistics is committed to establishing robust systems. These systems are designed to ensure that, even in the event of staff changes, the personalized touch and service patterns that clients have come to appreciate remain steadfast. Saurabh Bhalla Managing Director Air and Sea Logis?cs Venturing into New Realm The specific challenge involved a mandatory requirement for a No Objection Certificate (NOC) to close down operations, particularly pertinent for companies operating within a free zone. The client had previously engaged another forwarder whose oversight led to a critical error—the failure to close the bill of entries, incorrectly indicating that the entity still possessed goods in the country when, in fact, all items had been successfully shipped out. In 1991, Saurabh made a significant career shift from being a trained hotelier, having completed three years in hotel management and serving as a Lobby Manager at a 5-star hotel in New Delhi, to venturing into the unfamiliar territory of the logistics industry upon relocating to the UAE. Starting from scratch, he joined the freight forwarding sector with no prior experience in logistics. Saurabh’s commitment did not go unnoticed by the management, who, recognizing his passion for learning, promoted him twice within that first year. Leaving a Lasting Legacy He started the company with no financial support but the amazing moral support of his family, which allowed the business to progress and become self-sustainable from scratch. The company continually tries to upgrade its skills and align the service offering with the requirements of today’s business needs. In a notable achievement, Saurabh played a crucial role in facilitating substantial cost savings for a company, amounting to AED 9 million. His expertise and meticulous adherence to the prescribed procedures outlined by Dubai Customs were instrumental in resolving a critical issue for the client. 25 January, 2024 www.insightssuccess.com

28. business of the government is to provide opportunities that they have been providing to all. The other Middle Eastern countries have taken a cue from the leadership of the UAE and have started opening their economies and relying on non-oil trade. In observing the opening up of Saudi Arabia, Saurabh Bhalla envisions a parallel to the transformative phase Dubai and the UAE underwent in the 1970s. Notably, Neom represents an opportunity akin to the nascent stages of Dubai’s development. Dubai and the UAE, characterized by a multicultural mosaic comprising individuals from 200 different nationalities, have long been recognized as global melting pots. Drawing inspiration from the vibrant diversity observed in places like Times Square in New York, Saurabh Bhalla’s company is committed to fostering an environment where individuals from varied cultures seamlessly collaborate, akin to a closely-knit family. Recognizing the stress associated with relocation and the fear of the unknown, the company’s relocation division aspires to expand its services into Mobility. This extension aims to offer a comprehensive and seamless solution for individuals moving into or out of the UAE, facilitating a smooth settling process. Saurabh Bhalla aims to leave a lasting legacy as an individual dedicated to contributing to the success of clients. His commitment to assisting others extends beyond his professional endeavors and is reflected in his active involvement in BNI, a networking organization with a philosophy rooted in “Givers Gain.” Saurabh not only participates actively in his own BNI chapter but also extends his support to another chapter in the role of an Ambassador. Saurabh’s vision extends towards supporting the growth of small and medium-sized enterprises (SMEs). The company seeks to actively contribute to the scaling up of businesses, thereby fostering their expansion and overall development. In doing so, Saurabh Bhalla aims to play a key role in shaping the business landscape and facilitating the growth of enterprises within the UAE. For Saurabh, the guiding principles of perseverance and patience stand out as the most crucial traits to embody. Through his own experiences, he emphasizes the significance of staying committed and resilient in the face of challenges. Furthermore, he underscores the importance of conducting business ethically and being on the right side of the law, believing that this approach ensures a smoother path without unnecessary obstacles. Facilitating the Growth The Middle East is heading for phenomenal growth due to the wise leadership of the leaders, and in the words of his highness Sheikh Mohammad Bin Rashid Al Maktoum, the 26 January, 2024 www.insightssuccess.com

30. Suhail Ibrahim Enhancing the Customer Experience with Innova?ve Solu?ons C range of options, or flexibility, renting a car provides numerous advantages. With a wide selection of vehicles and insurance choices available, car rental remains a practical solution for various situations. , , ar rental services have adapted to address the diverse requirements of today’s travelers. Whether you’re seeking convenience, cost-effectiveness, a My legacy in the industry will be dened by setting a new benchmark for service excellence and inspiring a broader shift towards prioritizing customer satisfaction. , , The car rental industry meets these needs by offering convenient, budget-friendly, and adaptable options. They maintain a diverse fleet of well-kept vehicles and provide various insurance choices. These services are designed to accommodate a broad range of customer preferences and needs, making car rental a versatile and easily accessible option for travelers and individuals with various transportation requirements. reliability, safety, and sustainability, featuring hybrid and electric vehicles. Continuous growth and a focus on excellence and customer satisfaction drive our success in this dynamic sector. In the realm of this industry, Suhail Ibrahim, Founder and CEO of Rushmore Transportation & Logistics, is a prominent name.With his vast experienceand expertise, he has been climbing the professional ladders continuously. We had the opportunity to observe his work closely and understand the dynamics of the industry. Who has been your greatest source of inspiration in your career, and why? Joe Saunders has been my greatest career inspiration due to his unwavering commitment to personal growth, innovation, and overcoming challenges. His resilience and relentless pursuit of excellence motivate me to continuously strive for success. Below are the highlights from the interview: Can you provide a brief overview of your professional journey and your company’s contribution to the business world? Can you share a personal leadership philosophy or guiding principles that have contributed to you and your company’s success? With 14 years of experience in the car rental industry, I’ve climbed the professional ladder and enhanced customer satisfaction, streamlined operations, and increased revenue through innovative strategies. Our company is known for My leadership philosophy focuses on leading by example, empowering and developing my team, fostering collaboration, and driving innovation. 28 January, 2024 www.insightssuccess.com

31. The 10 Most Inspiring Leaders in Middle East To Follow 2024 These principles have contributed to both my personal growth and my company’s success. Every leader faces challenges. What are some significant challenges you’ve encountered in your career, and how did you overcome them? In my career, I’ve faced diverse challenges: adapting during an economic downturn, managing dispersed teams, implementing tech changes, and addressing talent acquisition and retention. I overcame these through strategic thinking, clear communication, embracing change, and investing in my team, emerging stronger and more prepared for future obstacles. Could you highlight a few key milestones or achievements that you are particularly proud of? I’m proud of securing major government contracts for transportation projects, showcasing our reliability and expertise. Strong partnerships with government agencies and positive community impact validate the trust in our work. These achievements demonstrate our ability to navigate complex requirements and exceed expectations in government projects. Innovation is crucial in today’s business landscape. How do you foster a culture of innovation within your organization? Fostering an innovation culture in my organization is a top priority. I encourage all team members to think creatively and contribute ideas, regardless of their role. We have open communication channels, regular brainstorming, and encourage cross-functional collaboration. I prioritize continuous learning and professional development to empower my team with the latest industry knowledge. I also promote a risk-taking mindset and learning from failure, creating a safe space for experimentation. Leading by example, I actively seek innovative solutions. This culture has led to improved problem-solving, efficiency, and adaptability, attracting top talent and enhancing employee satisfaction. What kind of impact do you hope to make in your industry, and what legacy would you like to leave behind? Suhail Ibrahim Founder and CEO Rushmore Transporta?on & Logis?cs In the car rental industry, I aim to prioritize exceptional customer service over price, shifting the industry’s focus towards personalized and attentive service. 29 January, 2024 www.insightssuccess.com

32. , , In the car rental industry, I aim to prioritize exceptional customer service over price, shifting the industry’s focus towards personalized and attentive service. , , E. Corporate Social Responsibility: Prioritize CSR to contribute to the community and enhance your brand’s reputation. Engage in social and environmental initiatives. F. Innovation and Technology: Leverage technology to improve operations and customer experiences. Encourage a culture of innovation within your organization. G. Local Partnerships: Collaborate with local partners for insights, network access, and market understanding. Seek reputable local organizations that share your values. My goal is to build long-lasting customer relationships, fostering loyalty and repeat business by making customers feel valued and cared for. To achieve this, I would invest in team training and technology solutions and collaborate with industry stakeholders to promote customer-centric practices. My legacy in the industry will be defined by setting a new benchmark for service excellence and inspiring a broader shift toward prioritizing customer satisfaction. By following these principles, you can positively impact your business in the Middle East while respecting local cultures and values, promoting inclusivity, and embracing innovation. Where do you see the business landscape in the Middle East heading in the next 5-10 years, and how do you plan to stay at the forefront of these developments? What advice would you offer to emerging business leaders striving to make a positive impact in the Middle East? A. Digital Transformation: Embrace emerging technologies like AI and data analytics to enhance efficiency and customer experiences. A. Cultural Awareness: Respect local cultures, customs, and values. Build trust-based relationships with a foundation of mutual respect. B. Emerging Industries: Capitalize on sectors like renewable energy, e-commerce, fintech, and smart cities through market research and strategic partnerships. B. Embrace Diversity: Foster inclusivity and embrace the region’s diverse workforce. Encourage collaboration and innovation from various backgrounds. C. Sustainability: Prioritize eco-friendly practices to align with the region’s growing focus on sustainability. C. Relationship Building: Invest in strong relationships with clients, partners, and officials. Attend networking events and deliver on your commitments. D. Talent and Innovation: Invest in talent development, fostering a culture of innovation and continuous learning. E. Regional Collaborations: Seek partnerships to leverage collective strengths, share best practices, and access new markets. D. Adaptability: Stay informed about market trends and regulatory changes. Adapt your strategies to local dynamics and needs. 30 January, 2024 www.insightssuccess.com

33. F. Adapt to Regulations: Stay updated on evolving regulatory frameworks to remain compliant and agile in the changing business landscape. Can you provide a glimpse into your future endeavors and projects that our readers can look forward to? Here’s a glimpse of what’s in store for our readers in the coming years: A. Market Expansion: We’re set to expand into new Middle Eastern markets, bringing our customer-centric services to a wider audience. B. Tech Advancements: We’ll be at the forefront of car rental tech, focusing on enhancing the customer experience with innovative solutions. C. Sustainability: Expect initiatives to promote eco- friendly practices, such as electric vehicles, and reduce our carbon footprint. D. Enhanced Customer Service: We’ll keep improving customer experiences with personalized services and streamlined operations. E. Community Engagement: Look out for initiatives that support local causes and make a positive impact in the communities we serve. Stay connected with us for updates on these exciting projects and initiatives as we journey towards growth, innovation, and a positive impact in the Middle East and beyond. 31 January, 2024 www.insightssuccess.com

36. Compassionate Leadership in theMiddle East I concept of compassionate leadership is gaining traction in the Middle East, challenging traditional notions of authority and placing empathy at the forefront. n a region often scrutinized for its geopolitical complexities, a transformative shift is occurring – one that emphasizes the human element in leadership. The Let’s explore the significance of compassionate leadership in the Middle East and how it translates into tangible, positive action! Understanding Compassionate Leadership Compassionate leadership involves more than just making sympathetic gestures. It is a holistic approach that prioritizes empathy, understanding, and a genuine concern for the health of individuals. In the context of the Middle East, where diverse cultures and histories intersect, compassionate leadership serves as a catalyst for unity and progress. Empathy in Action: Compassionate leaders actively seek to understand the experiences and perspectives of those they lead. This goes beyond mere acknowledgment of challenges; it involves a sincere effort to connect with individuals on a human level. By doing so, leaders build trust and establish a foundation for collaborative problem-solving. 1. 34 January, 2024 www.insightssuccess.com

37. Empathy in Ac?on Cultivating Emotional Intelligence: A key component of compassionate leadership is emotional intelligence. Leaders who influence a high level of emotional intelligence can navigate complex interpersonal dynamics, fostering a positive and supportive work environment. In the Middle East, where cultural nuances play a significant role, emotional intelligence becomes crucial in building bridges and fostering understanding. 1. Promoting Inclusivity: Compassionate leaders prioritize inclusivity and diversity, recognizing the strength that comes from embracing a variety of perspectives. By creating environments that value differences and promote open dialogue, leaders contribute to a more harmonious and collaborative society. 2. Compassionate Leadership in the Middle East While the concept of compassionate leadership is universal, its application in the Middle East holds unique significance. The region’s richness of cultures, religions, and histories requires leaders who can navigate complexity with a human touch. Women in Leadership: A compassionate approach is evident in the increasing participation of women in leadership roles across the Middle East. Forward- thinking leaders are recognizing the importance of gender equality not only as a matter of social justice but also as a strategic imperative for progress. By providing equal opportunities and dismantling gender barriers, these leaders contribute to a more inclusive and compassionate society. 1. Youth Empowerment: The youth population in the Middle East is substantial, and compassionate leaders understand the need to empower and engage this demographic. By investing in education and mentorship programs and creating avenues for young voices to be heard, leaders nurture a new generation that is equipped to contribute meaningfully to the region’s development. 2. Community Engagement and Social Responsibility: Compassionate leaders in the Middle East are actively involved in community engagement and social responsibility initiatives. Recognizing the consequence of giving back to the community, these leaders champion philanthropic efforts, contribute to sustainable development, and address pressing social issues. This hands-on approach fosters a sense of shared responsibility and empathy within society. 3. 35 January, 2024 www.insightssuccess.com

38. Challenges and Opportunities While compassionate leadership brings about positive change, it is not without its challenges, especially in a region with a complex geopolitical landscape. Navigating Cultural Sensitivities: Compassionate leaders must navigate diverse cultural norms and sensitivities. Understanding the distinctions of different communities is essential to avoid unintentional misunderstandings. Leaders who take the time to learn and respect cultural differences can build stronger connections with those they lead. 1. Balancing Tradition and Progress: The Middle East is a region rich in tradition, and compassionate leaders must strike a balance between preserving cultural heritage and fostering progress. Embracing innovation while respecting tradition requires a delicate touch, and leaders who can navigate this balance effectively contribute to sustainable development. 2. Overcoming Skepticism: Traditional leadership models in the Middle East have often been authoritative. Introducing compassionate leadership may face skepticism initially. Leaders must demonstrate the tangible benefits of empathy in action, showcasing how it leads to better collaboration, increased productivity, and a more resilient society. 3. Conclusion Compassionate leadership in the Middle East is a standard shift that holds the promise of a more connected and harmonious future. By placing empathy at the core of decision-making, leaders can build bridges across diverse communities and navigate the complexities of the region with a human touch. The actions of compassionate leaders speak louder than words. From promoting gender equality to engaging with the youth and championing social responsibility, these leaders are driving positive change. As the Middle East continues to evolve, embracing and amplifying the principles of compassionate leadership will be instrumental in creating a more inclusive, empathetic, and resilient society for all. 36 January, 2024 www.insightssuccess.com