The Most Successful Women Entrepreneurs to Follow in 2024

W O R L D W O R L D M A G A Z I N E M A G A Z I N E VOL-01 | ISSUE-05 | 2024 Nurturing Beauty Through Botanicals: A Visionary Approach of Nurturing Beauty Through Botanicals: A Visionary Approach of Greenwood Greenwood Jacine Jacine Over the next two years, the company aims to diversify its product o?erings by venturing into hair and body care. The Most The Most Successful WOMEN WOMEN WOMEN Entrepreneurs to Follow in 2024 Successful WOMEN WOMEN WOMEN Entrepreneurs to Follow in 2024

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E EDITORS View Throughout history, women have continually proven their mettle, demonstrating prowess and innovation across various sectors. The individuals featured in this edition have not only shattered glass ceilings but also paved the way for future generations of women leaders. From technology to finance, healthcare to entertainment, these women stand as pillars of inspiration and empowerment. Their visionary approaches, unwavering determination, and commitment to excellence serve as guiding lights for aspiring leaders and entrepreneurs. This edition encapsulates the stories of ten outstanding women who have not only excelled in their fields but have also made significant impacts through their work. Their diverse experiences and achievements illuminate the possibilities for aspiring businesswomen, offering insights and motivation for those navigating their own professional journeys. In an era where leadership is enabling innovations, breaking barriers and fostering inclusivity, WomenWorld Magazine takes great pride in highlighting the achievements and influence of some of the most remarkable women in the world of business. “The Most Successful Women Entrepreneurs to Follow in 2024” is a testament to their exceptional contributions, resilience and leadership in diverse industries. The Astonishing Personalities of the Business We invite our readers to delve into the stories of these remarkable individuals, each a testament to the potential and capabilities of women in business. Their journeys, challenges, and triumphs serve as beacons of inspiration and motivation, proving that success knows no gender. This edition stands as a celebration of empowerment, a tribute to the remarkable strides made by these women in their respective industries. It's a testament to the potential and possibilities that lie ahead in the ever-evolving world of business. As we celebrate these phenomenal women, let us continue to champion diversity, inclusivity, and empowerment in all spheres of life. Arena - Lewis oper

08 Nurturing Beauty Through Botanicals: A Visionary Approach of Greenwood C O V E R Jacine Articles S T O R Y 16 Benchmark of Excellence An Overview of Women Leaders Making a Difference Globally 20 Strategies for Success Empowering Women Entrepreneurs TE TE

D CREDITS Editor-in-Chief Pooja M Bansal CONTENT SALES Senior Sales ManagerTom Wilson Deputy Editor Lewis Cooper Customer Success ManagerDavid Smith Sales ExecutivesAmy, Alan Managing EditorJerry Fernandes Executive Editor Anish Miller DESIGN TECHNICAL VisualizerDave Bates Technical HeadPeter V. Company Name Featured Person Brief Art & Design DirectorJimmy Anderson Technical ConsultantVictor Collins Associate DesignerBruce Stacy Genie Sugene Gan Head of Government Affairs & Public Policy professional in Cybersecurity & Tech Genie is a seasoned professional in international government affairs, multi-lateral negotiator, thought leader and community influencer Kaspersky kaspersky.com SME-SMO Research AnalystEric Smith Helen's role entails a variety of responsibilities that include developing, implementing and enforcing the BBC’s security policies to protect the critical data, services and systems across the business. Helen Rabe Chief Information and Security Officer SEO ExecutiveDave Peterson BBC bbc.co.uk Info@womenworldmagazine.com Jacine is driven by the vision of creating beauty products that nurture the skin’s natural resilience by supporting its barrier, utilizing botanicals with proven benefits Roccoco Botanicals roccoco.com Jacine Greenwood Founder and CEO January, 2024 Follow us on Leveraging innovative solutions and a profound understanding of customer engagement dynamics, Manouk collaborates to shape and optimize digital interactions for ABN AMRO's clientele. Manouk Klaassen Business Consultant Customer Digital Engagement https://www.facebook.com/Womenworldmagazines https://twitter.com/womenworldmag ABN AMRO Bank N.V. nl.abnamro.com Mariana Plamadeala Quality Systems Engineer | Internal Auditor 1st and 2nd party Marianna is a a people oriented person in parallel with achieving business performance indicators with strong analytical, communication, marketing and management skills. We are also available on : Adient adient.com Copyright © 2024 WomenWorld Magazine, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WomenWorld Magazine. Reprint rights remain solely with WomenWorld Magazine.

Nurturing Beauty Through Botanicals: A Visionary Approach of Greenwood Jacine Jacine Greenwood Founder and CEO Roccoco Botanicals Roccoco Botanicals prioritizes a team-oriented culture from the initial interview process, communicating the company’s values and emphasizing a collaborative environment where the mindset is focused on teamwork rather than individuals saying, ‘That’s not my job’. Cover Story

The Most Successful Women Entrepreneurs to Follow in 2024 A prominent figure in the cosmetic industry, often referred to as the fairy-godmother of skin, Jacine Greenwood is the Founder and CEO of Roccoco Botanicals. “With a global reputation as a cosmetic chemist, Jacine is driven by the vision of creating beauty products that nurture the skin’s natural resilience by supporting its barrier, utilizing botanicals with proven benefits.” the fact that botanical ingredients could possess thousands of phytocompounds, making them intelligent choices for skincare due to their multifunctional nature. Overcoming self-doubt, she embarked on a journey of self-teaching cosmetic chemistry, eventually earning qualifications as a cosmetic chemist. Innovative Strategies and Philosophies Jacine’s journey into the world of skincare was born out of personal challenges. Struggling with acne-prone sensitive skin and witnessing her children develop eczema without finding effective solutions from existing products, Jacine felt compelled to seek a better way. This led to the inception of Roccoco Botanicals, a brand dedicated to addressing the unique needs of various skin types. A pivotal moment for Jacine in shaping the growth and success of her business was the implementation of minimum order requirements. This strategic decision prevented the depletion of resources on clinics that generated minimal revenue, allowing the company to allocate efforts more efficiently. Following Pareto’s principles, they focused on identifying top-performing clinics and analyzed common traits to attract more of them. A Journey of Determination and Adaptability Jacine’s educational path reflects her determination and adaptability. Initially pursuing a nursing degree, she faced numerous relocations due to her husband’s commitments. Despite the challenges, she pivoted to study beauty therapy, providing a foundational understanding of skin and treatment. Following a divorce, Jacine returned to complete her nursing degree, gaining valuable insights into how medications can impact the skin. Roccoco Botanicals distinguishes itself in the skincare industry through its unique philosophy. The brand’s emphasis on rapid results and tailored products for individuals prone to acne and sensitivity sets it apart. Despite the misconception that natural ingredients are less effective, Roccoco Botanicals achieves impressive results using elements from nature. Jacine’s intuitive approach to formulation, leveraging her natural gift, contributes to the brand’s success. The true impact of their products often becomes apparent as positive results accumulate, challenging the conventional notions about the effectiveness of natural skincare. Investing in postgraduate courses, Jacine reached a pivotal moment where she recognized the need to create her own skincare products. She trained in aromatherapy, sparking an interest in botanical ingredients. Plants fascinated her, and at one point, she considered becoming a naturopath. The appeal lay in Myth Busting and Education Botanicals has created a space where customers can learn more about the brand, its products, and skincare practices, fostering a sense of connection and understanding. Sustainability in Skincare Jacine sheds light on a common myth in skincare—the belief that products labeled as “non-comedogenic” are inherently acne-safe. In reality, many products with this label may not be acne-safe, leading to confusion among customers who may experience breakouts after using them. This highlights the importance of educating consumers about the mythsof product claims and ingredients. Roccoco Botanicals has consciously decided to collaborate with suppliers who prioritize sustainable practices. A significant number of the brand’s ingredients carry Eco certification. In their manufacturing process, water is recycled for cooling, and efforts are made to recycle the fill or packaging received. Jacine acknowledges trends but doesn’t always embrace them. For her, innovation is about finding alternative solutions to problems that are either quicker or more effective. This pursuit of innovation involves staying informed about available actives and ingredients, as knowledge in this area is crucial for creative problem-solving. A pivotal moment for Jacine in shaping the growth and success of her business was the implementation of minimum order requirements. As per Jacine, education has been a cornerstone of Roccoco Botanicals’ success. The brand initially utilized Instagram as a platform for education and later transitioned to a Facebook group. This shift provided a distinct advantage, allowing for the development of a more intimate relationship with customers. By using these social platforms to educate and engage, Roccoco The brand is committed to using recycled cardboard for its boxes, and there are plans to introduce refillable packaging, with the rollout scheduled for April of the coming year. This commitment to sustainability reflects Roccoco Botanicals’ dedication to environmental responsibility and reducing its ecological footprint in the skincare industry. Unseen Triumphs and Hiring Challenges The most rewarding moments for Roccoco Botanicals have come from the creation of products that Jacine never released publicly. These products were

developed for clients facing skin issues that couldn’t be resolved through traditional dermatological methods. Providing a solution and relief for these clients has been a significant and fulfilling accomplishment. firsthand experience gained through travel, allowing her to formulate better products tailored to specific environments. Testing these formulations in the actual climate provides valuable insights for refinement. Empowering Women in Beauty Entrepreneurship On the flip side, the brand has encountered significant obstacles, with one of the most prominent being the challenge of finding the right staff. Learning from trial and error, Jacine delved into understanding the recruitment process and refining her interviewing skills. This proactive approach led to a substantial reduction in the failure rate of hiring employees who weren’t the right fit for the brand, showcasing a commitment to continuous improvement and adaptability. Jacine highlights women’s critical role in the beauty space, emphasizing the unique insight they bring to innovation by understanding the needs and desires of their own gender. This perspective allows women entrepreneurs to create products and solutions that resonate with their target audience. She offers valuable advice to aspiring entrepreneurs, emphasizing the importance of providing something of value that people genuinely want or need. Jacine cautions against entering business with untested ideas and encourages seeking mentorship or gaining knowledge through reading. Additionally, she advises outsourcing and hiring as soon as possible to allow entrepreneurs to focus on their strengths and core competencies. This strategic approach can contribute to the success and sustainability of a business. According to Jacine, the most significant challenge was establishing brand recognition, especially when competing against major established brands with more sophisticated marketing strategies. Initially, she adopted a strategy of providing the product for free, confident that those who tried it would become loyal customers. To build credibility, she actively engaged in forums and LinkedIn discussions on skincare, positioning herself as an expert and gaining the attention of estheticians in the USA, ultimately breaking into that market. Team-Oriented Culture and Commitment to Sustainability The Resilient Mindset Roccoco Botanicals prioritizes a team-oriented culture from the initial interview process, communicating the company’s values and emphasizing a collaborative environment where the mindset is focused on teamwork rather than individuals saying, “That’s not my job.” This approach allows the company to identify individuals who align with the team’s ethos during the interview. Jacine views resilience as a mindset, recognizing that there are always alternative ways to approach challenges. It involves maintaining an open mindset, remaining adaptable, and being receptive to other possibilities. For self-care, Jacine emphasizes taking time out, whether listening to music or spending quality moments with her pets. Engaging in activities that induce relaxation is key. Country drives into nature, a gesture often facilitated by her husband, serves as a particularly effective way to unwind and tap into creativity. This holistic approach to well-being reflects an understanding of the importance of mental and emotional rejuvenation for resilience and creativity. Jacine emphasizes Roccoco Botanicals’ commitment to its team by providing above-award wages and opportunities for further growth. Additionally, the company contributes to women’s organizations, actively supporting and encouraging women to enter the business world. In line with environmentally conscious practices, Roccoco Botanicals participates in recycling initiatives for packaging and boxes, and the recent launch of refillable packaging underscores the brand’s dedication to sustainability. This holistic approach reflects a commitment to the well-being of the team and the broader community and environmental responsibility. Global Expansion and Diversification Jacine envisions global expansion, with plans to enter the Canadian market in the next 12 months. Additionally, Roccoco Botanicals is exploring opportunities for expansion into India, with plans to meet potential distributors in December. Over the next two years, the company aims to diversify its product offerings by venturing into hair and body care. This strategic vision reflects the brand’s ambition to grow its presence internationally and expand its product portfolio. Jacine’s intuitive approach to formulation, leveraging her natural gift, contributes to the brand’s success. Global Formulation Approach Roccoco Botanicals has also adapted some formulas to colder climates, considering the USA's and Australia's climate disparity. Jacine emphasizes the value of

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Benchmark of Excellence teams and engaging in partnerships to achieve common goals. This collaborative approach promotes innovation and ensures a holistic perspective in decision-making, contributing to sustainable and inclusive development. Women Visionary Leadership: An Overview of Leaders Making a DifferenceGlobally Many women leaders possess a visionary outlook, capable of identifying long-term goals and strategies to bring about positive change. Their ability to envision a better future empowers them to implement policies and initiatives that address the root causes of issues, promoting lasting and meaningful transformations. In recent years, women leaders have been playing a significant role in shaping the global landscape, breaking barriers, and making impactful contributions to various fields. This article explores the qualities that define and distinguish these women leaders, emphasizing their commitment to positive change and progress. Commitment to Education and Empowerment: Across the globe, women leaders have shown a deep commitment to education and empowerment. They understand the pivotal role education plays in breaking the cycle of poverty and promoting gender equality. These leaders champion initiatives that provide access Empathy and Compassion: One key quality exhibited by women leaders is their profound sense of empathy and compassion. They have demonstrated an unparalleled ability to connect with the challenges faced by diverse communities and individuals. This quality allows them to formulate policies and initiatives that address the unique needs of different populations, fostering inclusivity and social harmony. Resilience in the Face of Adversity: Women leaders globally have shown remarkable resilience when confronted with adversity. Whether overcoming societal norms, navigating complex political landscapes, or facing criticism, these leaders exhibit unwavering determination to pursue their goals. This resilience not only empowers them individually but also serves as an inspiration for others to persevere in the face of challenges. Collaborative Leadership: Effective collaboration is another hallmark of women leaders making a difference globally. They recognize the importance of building strong, diverse Jan 2024 | 16 | womenworldmagazine.com Jan 2024 | 17 | womenworldmagazine.com

Adaptive Problem-Solving: to quality education for all, empowering individuals to realize their full potential and contribute meaningfully to society. The ability to adapt to evolving challenges is a crucial quality displayed by women leaders. In a rapidly changing global landscape, these leaders showcase resilience and agility in navigating complex issues. Their capacity for adaptive problem-solving enables them to address emerging threats and seize opportunities for positive transformation. Effective Communication: Women leaders are often recognized for their exceptional communication skills. Whether addressing a nation, negotiating with global counterparts, or engaging with local communities, their ability to convey ideas with clarity and empathy fosters understanding and unity. Effective communication is a critical tool in building trust and inspiring collective action. Mentorship and Support for Future Leaders: Recognizing the importance of mentorship, women leaders actively engage in supporting and nurturing the next generation of leaders. By sharing their experiences, providing guidance, and creating mentorship programs, they contribute to the development of a pipeline of diverse and capable leaders. This commitment to mentorship ensures a sustainable legacy of positive impact. Environmental Stewardship: A growing number of women leaders are taking bold steps towards environmental sustainability. Recognizing the urgent need for climate action, they advocate for policies that address environmental challenges and promote sustainable practices. Their commitment to protecting the planet reflects a broader understanding of the interconnectedness of global issues. Cultural Sensitivity and Diplomacy: In the realm of international relations, women leaders often exhibit cultural sensitivity and diplomacy. Their ability to navigate diverse cultural landscapes and engage in constructive dialogue fosters stronger global partnerships. By promoting mutual understanding and collaboration, these leaders contribute to building a more peaceful and interconnected world. Social Justice and Human Rights: Many women leaders actively champion social justice and human rights on a global scale. Their dedication to upholding fundamental rights and promoting equality extends beyond national borders. By addressing issues such as systemic discrimination, poverty, and injustice, these leaders strive to create societies that respect the dignity and rights of all individuals, regardless of their background. Tech and Innovation Advocacy: As technology continues to play a crucial role in shaping the future, women leaders actively advocate for the inclusion of women in the fields of science, technology, engineering, and mathematics (STEM). Their emphasis on diversity in these sectors ensures that innovations reflect a wide range of perspectives, leading to more inclusive and equitable technological advancements. Inclusive Economic Policies: Women leaders often prioritize inclusive economic policies that aim to reduce inequality and create opportunities for all. By fostering economic growth that benefits marginalized communities, these leaders contribute to building more resilient and sustainable economies. Their focus on inclusivity helps bridge the wealth gap and ensures that the benefits of economic development reach a broader segment of the population. Jan 2024 | 18 | womenworldmagazine.com

Strategies for Success Empowering Women Entrepreneurs Mentorship Programs: Mentorship plays a crucial role in the development of entrepreneurs. Establishing mentorship programs that pair experienced entrepreneurs with women seeking guidance can provide invaluable insights, advice, and encouragement. Mentorship helps bridge the gap between theory and real-world business challenges, accelerating the learning curve for women entrepreneurs. mpowering women entrepreneurs is E more inclusive business environment. While women have made significant strides in the entrepreneurial landscape, there are still challenges they face. This article explores key strategies to empower and support women entrepreneurs in their journey to success. Access to Funding: crucial for fostering economic growth, promoting diversity, and creating a Financial barriers often hinder the growth of women- owned businesses. Governments, financial institutions, and private organizations should actively work towards providing equal access to funding for women entrepreneurs. Initiatives such as low-interest loans, grants, and venture capital specifically dedicated to women-led businesses can be instrumental in overcoming financial obstacles. Access to Education and Training: Flexible Work Policies: One of the fundamental strategies for empowering women entrepreneurs is providing them with access to education and training programs. These initiatives should cover various aspects of business management, financial literacy, and leadership skills. By enhancing their knowledge and skills, women entrepreneurs can navigate the complexities of running a business with confidence. Recognizing and accommodating the unique challenges faced by women, especially those balancing business and family responsibilities, is crucial. Implementing flexible work policies, such as remote work options and family-friendly policies, can contribute to a more supportive and inclusive entrepreneurial ecosystem. Promoting Diversity and Inclusion: Encouraging diversity and inclusion in all aspects of business, including leadership roles and decision- making processes, is essential. Companies and organizations should actively work towards creating environments that value and celebrate diversity, Networking Opportunities: Building a strong network is vital for success in the business world. Creating platforms and events that facilitate networking among women entrepreneurs helps them connect with mentors, investors, and other business professionals. Networking not only opens doors to valuable resources but also fosters a supportive community. Jan 2024 | 20 | womenworldmagazine.com Jan 2024 | 21 | womenworldmagazine.com

Inclusive Marketing and Branding: fostering a culture where women entrepreneurs can thrive. Businesses should adopt inclusive marketing strategies that resonate with diverse audiences. By featuring women entrepreneurs in advertising and branding campaigns, companies not only contribute to breaking gender stereotypes but also create a more inclusive market environment. This approach can attract a broader customer base and enhance the visibility of women-owned businesses. Technology Adoption: Embracing technology can be a game-changer for women entrepreneurs. Access to digital tools, e- commerce platforms, and online marketing strategies can significantly expand their reach and enhance business operations. Training programs focused on technology adoption can empower women to leverage these tools effectively. Access to International Markets: Advocacy and Policy Support: Facilitating access to international markets is crucial for the growth of women-led businesses. Governments and industry organizations can provide support in navigating international trade regulations, connecting entrepreneurs with global networks, and offering export assistance programs. This opens up new opportunities and markets for women entrepreneurs to expand their businesses globally. Advocating for policies that promote gender equality in entrepreneurship is crucial. Governments and industry associations should work together to create an environment that supports and encourages the participation of women in business. This includes addressing legal and regulatory barriers that may disproportionately affect women entrepreneurs. Continuous Learning and Skill Development: Community Engagement and Support: The business landscape is constantly evolving, and continuous learning is essential for staying competitive. Establishing ongoing training programs and workshops that address emerging trends, technological advancements, and evolving market dynamics ensures that women entrepreneurs remain at the forefront of their industries. Establishing strong community support networks is essential for women entrepreneurs. Local business associations, chambers of commerce, and community organizations can play a pivotal role in providing resources, organizing events, and fostering a sense of belonging. Community support helps women entrepreneurs overcome challenges by sharing experiences and collaborating on solutions. Corporate Partnerships and Supplier Diversity: Promoting Work-Life Balance: Encouraging corporate partnerships with women- owned businesses and promoting supplier diversity initiatives can create additional avenues for growth. Large corporations can actively seek partnerships with women entrepreneurs as suppliers, vendors, and collaborators, fostering a more inclusive business ecosystem. Striking a balance between professional and personal life is a common challenge for entrepreneurs. Encouraging a healthy work-life balance by promoting self-care and stress management is vital. Showcasing and celebrating the success stories of women entrepreneurs can be a powerful motivational tool. Recognizing their achievements not only inspires others but also challenges stereotypes and preconceptions about women in business. Media, industry conferences, and awards can contribute to raising the visibility of successful women entrepreneurs. Encouraging Entrepreneurship in Education: Introducing entrepreneurship education in schools and universities can instill an entrepreneurial mindset from a young age. Encouraging girls and young women to explore and pursue entrepreneurial endeavors as a viable career option can help break down societal barriers and foster a new generation of women entrepreneurs. Jan 2024 | 22 | womenworldmagazine.com

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The Most Successful Women Entrepreneurs to Follow in 2024

The Most Successful Women Entrepreneurs to Follow in 2024

Presentation Transcript

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