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The 10 Most Successful CEO's in Middle East, 2023

This edition features The 10 Most Successful CEOs in Middle East, 2023 making in Business across several sectors at the forefront of leading us into a digital future.<br>

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The 10 Most Successful CEO's in Middle East, 2023

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  1. THE SAMPLE Kaso CI INSPIRING THE BUSINESS WORLD MAY | ISSUE : 03 | 2023 The 10 Most Successful s in MIDDLE East, 2023 Pg.No: 22 Global Insights How CEOs Can Foster a Culture of Entrepreneurship and Start-up Success Wasfi Kaso Pg.No: 30 CEO Insights In-depth Inves?ga?ng the Interna?onal Expansion Strategies and Global Market Penetra?on Tac?cs Wasfi The FMCG Adept Bolstering Provincial Notable Brands

  2. The 10 Most Successful in MIDDLE East, 2023

  3. The 10 Most Successful in MIDDLE East, 2023

  4. The CIO World brings forth a platform to showcase the he business landscape in the Middle East is witnessing a remarkable shift, with visionary CEOs through the latest edition – The 10 Most Successful T CEOs leading the way toward transformative CEOs in Middle East, 2023; who are catalysts of change, Editor’s change. These trailblazing leaders are not only driving leading the region toward a future characterized by economic growth but also shaping the region's future by innovation, diversity, and sustainability. Their vision, fostering innovation, embracing diversity, and spearheading leadership, and ability to adapt to a rapidly evolving world Note sustainable development. are shaping the Middle East as a vibrant hub of economic growth and opportunity. As they continue to navigate challenges and seize new opportunities, these CEOs inspire CEOs across various industries are redefining traditional us all to reach new heights and contribute to the business models, challenging the status quo, and CIO transformation of the Middle East. positioning the Middle East as a global hub for innovation C-suite and entrepreneurship. With their bold strategies and forward-thinking mindset, these leaders are propelling the Trailblazing region to new heights of success. - Prh D. Bombarde the Middle East One key area where these leaders are making a significant impact is technology. They recognize the immense potential of digital transformation and are harnessing its power to drive efficiency, enhance customer experiences, and accelerate growth. By leveraging emerging technologies like artificial intelligence, blockchain, and data analytics, these leaders are revolutionizing sectors ranging from finance and healthcare to e-commerce and logistics.

  5. The CIO World brings forth a platform to showcase the he business landscape in the Middle East is witnessing a remarkable shift, with visionary CEOs through the latest edition – The 10 Most Successful T CEOs leading the way toward transformative CEOs in Middle East, 2023; who are catalysts of change, Editor’s change. These trailblazing leaders are not only driving leading the region toward a future characterized by economic growth but also shaping the region's future by innovation, diversity, and sustainability. Their vision, fostering innovation, embracing diversity, and spearheading leadership, and ability to adapt to a rapidly evolving world Note sustainable development. are shaping the Middle East as a vibrant hub of economic growth and opportunity. As they continue to navigate challenges and seize new opportunities, these CEOs inspire CEOs across various industries are redefining traditional us all to reach new heights and contribute to the business models, challenging the status quo, and CIO transformation of the Middle East. positioning the Middle East as a global hub for innovation C-suite and entrepreneurship. With their bold strategies and forward-thinking mindset, these leaders are propelling the Trailblazing region to new heights of success. - Prh D. Bombarde the Middle East One key area where these leaders are making a significant impact is technology. They recognize the immense potential of digital transformation and are harnessing its power to drive efficiency, enhance customer experiences, and accelerate growth. By leveraging emerging technologies like artificial intelligence, blockchain, and data analytics, these leaders are revolutionizing sectors ranging from finance and healthcare to e-commerce and logistics.

  6. Wasfi 16 The FMCG Adept Bolstering Houda Provincial Notable Brands Kaso CONTENTS From Humble N Na ajjii Beginnings to CEO 24 Nora Bouchaibi From Passion to Success, Mastering the Art of Entrepreneurship Connecting the World of Hospitality Raj 32 Bhatt Article 20 Insights In-depth 28 Global Insights Inves?ga?ng the Interna?onal Expansion Strategies How CEOs Can Foster a and Global Market Penetra?on Tac?cs Culture of Entrepreneurship and Start-up Success

  7. Wasfi 16 The FMCG Adept Bolstering Houda Provincial Notable Brands Kaso From Humble N Na ajjii Beginnings to CEO 24 Nora Bouchaibi From Passion to Success, Mastering the Art of Entrepreneurship Connecting the World of Hospitality Raj 32 Bhatt Article 20 Insights In-depth 28 Global Insights Inves?ga?ng the Interna?onal Expansion Strategies How CEOs Can Foster a and Global Market Penetra?on Tac?cs Culture of Entrepreneurship and Start-up Success

  8. ISSUE 03 | MAY | 2023 David Grover Adnan Chilwan Ahmad Idris THE Featuring Group Chief Execu?ve Officer CEO Group Chief Execu?ve Officer ROSHN Dubai Islamic Bank Abu Dhabi Na?onal Company roshn.sa dib.ae Insurance Company adnic.ae Brief As the Group CEO of ROSHN, Dr. Adnan Chilwan is a Ahmad is the leader in David is responsible for leading authority in the Abu Dhabi Na?onal CI delivering the organisa?on’s field of Islamic Banking & Insurance Company, impressive vision to become Finance and a driver of composite insurance INSPIRING THE BUSINESS WORLD the most trusted community change and innova?on in company, securing safety CREDITS developer in Saudi Arabia, this segment, which is fast since 1972 while securing responsible for crea?ng best- becoming a global future. CREDITS in class, aspira?onal phenomenon. communi?es across the Kingdom. Chidiebere Moses O. Editor-in-Chief Prashik Bombarde Managing Editor Fahad Aljuwaidi Hasan Alsuhaimi Houda Naji Khaled Salawy Featuring Execu?ve Editor Adiba Tarade Country CEO Founder & CEO CEO CEO & Managing Director First Abu Dhabi Bank (FAB) Diom Al-Riyadah Younoh Media Al Ahli Bank of Kuwait Company Visualiser Jaine Woods bankfab.com diom.sa younoh.com - Egypt Art & Design Head Sonia Raizada Brief Fahad is a leading CEO Hasan has an outstanding Houda is a senior execu?ve Khaled leads as a CEO Co-designer Bella Smith with diverse speciali?es in track record of delivering who's taking the digital while striving to Art & Design Assistant Paul White banking, strategy, strategic projects and I industry by storm! With her consistently provide consul?ng, insurance, bring technical skills and exper?se in developing and experiences that simplify finance modeling, logical commercial acumen to implemen?ng strategies that and enrich people lives. Business Development Manager Jane Adans decision making and both start-ups and leading op?mize customer journeys change management. global corporates. and build meaningful brand Marke?ng Manager Lisa Jones experiences, Houda is a force Corporate Ofce Business Development Execu?ves Nancy B., Sarah M. to be reckoned with. Insights Success Media Tech LLC Michael D., Aaron S. Sales Execu?ves 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Wasfi Kaso Raj Bha? Featuring Nora Bouchaibi Technical Head Prachi Mokashi Email: info@thecioworld.com CEO Founder & CEO Founder and CEO David Walker For Subscription: www.thecioworld.com Assistant Technical Head Emirates Food Industries Hozpitality Nora Dance Group and Nora Company Technical Consultants Lexi Morgan emiratesfoodindustries.ae Hozpitality.com Follow us on Dance Entertainments Agency www.facebook.com/thecioworld noradancegroup.com Brief www.twitter.com/thecioworld Digital Marke?ng Manager Renuka Kulkarni Wasfi is a CEO and Nora is founder of NDE Luxury Raj is an experienced Hotelier successfully led Emirates Events & Entertainments with a demonstrated history Jason Miller We are also available on Assistant Digital Marke?ng Manager Food Industries - a leading Agency - Nora Dance of working in the hospitality holding companies Lilly Jacob SME-SMO Execu?ve Entertainments\Events, industry. Strong professional, opera?ng in the Food, agency is behind the biggest skilled in Marke?ng, PR, RNI No.: MAHENG/2018/75953 Dairy, and Agriculture corporate events & dance art Market Research, Research Analyst Sarah Miller Industries the UAE. Copyright © 2023 Insights Success Media and Technology performances ever organized Nego?a?on, Business Pvt. Ltd., All rights reserved. The content and images used in in the Middle East. Planning, Opera?ons Nicole Smoot Circula?on Manager this magazine should not be reproduced or transmitted in Management, HR Consul?ng, any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior and Coaching. permission from Insights Success. Reprint rights remain solely with Insights Success.

  9. ISSUE 03 | MAY | 2023 David Grover Adnan Chilwan Ahmad Idris THE Featuring Group Chief Execu?ve Officer CEO Group Chief Execu?ve Officer ROSHN Dubai Islamic Bank Abu Dhabi Na?onal Company roshn.sa dib.ae Insurance Company adnic.ae Brief As the Group CEO of ROSHN, Dr. Adnan Chilwan is a Ahmad is the leader in David is responsible for leading authority in the Abu Dhabi Na?onal CI delivering the organisa?on’s field of Islamic Banking & Insurance Company, impressive vision to become Finance and a driver of composite insurance INSPIRING THE BUSINESS WORLD the most trusted community change and innova?on in company, securing safety CREDITS developer in Saudi Arabia, this segment, which is fast since 1972 while securing responsible for crea?ng best- becoming a global future. in class, aspira?onal phenomenon. communi?es across the Kingdom. Chidiebere Moses O. Editor-in-Chief Prashik Bombarde Managing Editor Fahad Aljuwaidi Hasan Alsuhaimi Houda Naji Khaled Salawy Featuring Execu?ve Editor Adiba Tarade Country CEO Founder & CEO CEO CEO & Managing Director First Abu Dhabi Bank (FAB) Diom Al-Riyadah Younoh Media Al Ahli Bank of Kuwait Company Visualiser Jaine Woods bankfab.com diom.sa younoh.com - Egypt Art & Design Head Sonia Raizada Brief Fahad is a leading CEO Hasan has an outstanding Houda is a senior execu?ve Khaled leads as a CEO Co-designer Bella Smith with diverse speciali?es in track record of delivering who's taking the digital while striving to Art & Design Assistant Paul White banking, strategy, strategic projects and I industry by storm! With her consistently provide consul?ng, insurance, bring technical skills and exper?se in developing and experiences that simplify finance modeling, logical commercial acumen to implemen?ng strategies that and enrich people lives. Business Development Manager Jane Adans decision making and both start-ups and leading op?mize customer journeys change management. global corporates. and build meaningful brand Marke?ng Manager Lisa Jones experiences, Houda is a force Corporate Ofce Business Development Execu?ves Nancy B., Sarah M. to be reckoned with. Insights Success Media Tech LLC Michael D., Aaron S. Sales Execu?ves 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Wasfi Kaso Raj Bha? Featuring Nora Bouchaibi Technical Head Prachi Mokashi Email: info@thecioworld.com CEO Founder & CEO Founder and CEO David Walker For Subscription: www.thecioworld.com Assistant Technical Head Emirates Food Industries Hozpitality Nora Dance Group and Nora Company Technical Consultants Lexi Morgan emiratesfoodindustries.ae Hozpitality.com Follow us on Dance Entertainments Agency www.facebook.com/thecioworld noradancegroup.com Brief www.twitter.com/thecioworld Digital Marke?ng Manager Renuka Kulkarni Wasfi is a CEO and Nora is founder of NDE Luxury Raj is an experienced Hotelier successfully led Emirates Events & Entertainments with a demonstrated history Jason Miller We are also available on Assistant Digital Marke?ng Manager Food Industries - a leading Agency - Nora Dance of working in the hospitality holding companies Lilly Jacob SME-SMO Execu?ve Entertainments\Events, industry. Strong professional, opera?ng in the Food, agency is behind the biggest skilled in Marke?ng, PR, RNI No.: MAHENG/2018/75953 Dairy, and Agriculture corporate events & dance art Market Research, Research Analyst Sarah Miller Industries the UAE. Copyright © 2023 Insights Success Media and Technology performances ever organized Nego?a?on, Business Pvt. Ltd., All rights reserved. The content and images used in in the Middle East. Planning, Opera?ons Nicole Smoot Circula?on Manager this magazine should not be reproduced or transmitted in Management, HR Consul?ng, any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior and Coaching. permission from Insights Success. Reprint rights remain solely with Insights Success.

  10. The 10 Most Successful CEOs in Middle East, 2023 C O V E R S T O R Y Wasfi The FMCG Adept Bolstering Provincial Notable Brands Kaso FOR THOSE STRIVING TO BECOME SUCCESSFUL ENTREPRENEURS, HIS GUIDANCE IS TO MAINTAIN UNWAVERING RESILIENCE. EVERY CHALLENGE CAN BE OVERCOME BY EXTRACTING VIABLE SOLUTIONS, AND ULTIMATELY, SUCCESS IS DETERMINED BY THE NUMBER OF SOLUTIONS Wasfi Kaso YOU ARE ABLE TO CEO SHOWCASE THROUGHOUT YOUR CAREER.

  11. The 10 Most Successful CEOs in Middle East, 2023 C O V E R S T O R Y Wasfi The FMCG Adept Bolstering Provincial Notable Brands Kaso FOR THOSE STRIVING TO BECOME SUCCESSFUL ENTREPRENEURS, HIS GUIDANCE IS TO MAINTAIN UNWAVERING RESILIENCE. EVERY CHALLENGE CAN BE OVERCOME BY EXTRACTING VIABLE SOLUTIONS, AND ULTIMATELY, SUCCESS IS DETERMINED BY THE NUMBER OF SOLUTIONS Wasfi Kaso YOU ARE ABLE TO CEO SHOWCASE THROUGHOUT YOUR CAREER.

  12. The Visionary CEO Revolutionizing the held numerous senior leadership positions within both multinational and regional industrial conglomerates, UAE’s Food Industry through Innovative Solutions! overseeing some of the most renowned brands in the region. KASO FIRMLY BELIEVES Wasfi boasts hands-on experience in launching n today’s expeditious corporate environment, attaining THAT THE MOST multinational brands in the region as well as developing opulence and leading the market demand more than SIGNIFICANT CHALLENGE leading regional brands that have successfully competed for I mere effort and loyalty. It entails originality, tactical market share leadership in their respective categories. OF THE PRESENT TIME IS plotting, and a dedication to superiority. ENSURING A HIGH Breaking the Chains DEGREE OF EMPLOYEE Over the years, numerous pioneers have emerged successful by executing these values and pushing themselves to ENGAGEMENT TO MAINTAIN The UAE’s dairy and beverage market heavily depends on unprecedented heights. In the swift world of business, THEIR PRODUCTIVITY AND imports, making them a significant part of its supply chain. accomplishment can feel like a distant goal and an However, with a growing desire to establish local LOYALTY TO THE uncertain journey. Still, some have achieved exceptional operations, there is a push to reduce this dependence and ORGANIZATION. prosperity throughout the years, inspiring and stimulating ensure the delivery of high-quality products. This drive others to emulate their example. comes from a commitment to providing the UAE population with top-notch products and decreasing their One individual who exemplifies this mindset is Wasfi reliance on imports. By establishing local operations, the Kaso, the CEO of Emirates Food Industries, a leading UAE can achieve both of these goals simultaneously. holding company in the UAE’s food, dairy, and agriculture sectors. Kaso subscribes to the notion that success can be Sustainable Practices and Global Taste gauged by the innovative solutions one offer in their professional journey. EFI, a well-known company in UAE, is primarily focused on agriculture, dairy, and food. Their manufacturing, Over the course of 20+ years, Kaso has built an impressive logistics, and distribution capabilities are spread across the reputation in the FMCG industry, specifically in the food country. The company has a diversified portfolio of interests sector, gaining extensive experience working with a variety in the agricultural, animal feed, dairy, and food sectors. EFI of categories and segments. Throughout his career, he has is considered a pioneer in the industry due to its focus on held several high-level positions in both global and regional ethnic and natural food and beverage options. Their unique industrial companies, managing well-known brands across approach to launching international brands in the region diverse sectors. Their expertise includes successfully involves sourcing raw materials locally, which has played a launching global brands in the region and developing significant role in helping them achieve their goal of regional brands that fiercely compete for market share delivering a global taste. EFI’s primary aim is to offer their within their respective categories. customers the best quality food and beverage choices while supporting local agriculture and promoting sustainable Under Kaso’s leadership, Emirates Food Industries has practices. become a force to be reckoned with in the food industry, introducing new products and expanding its portfolio to From Farms to Your Table meet the evolving needs of customers. Kaso’s vision is to make EFI the leading food company in the region, and he is The EFI organization is a premier food, dairy, and leaving no stone unturned in his quest for excellence. agricultural conglomerate in the United Arab Emirates. It consists of several agribusinesses and companies, including Let’s delve deeper into his expedition of inspiring and the National Feed and Flour Production and Marketing propelling corporate accomplishment! (NFFPM), which is a top animal feed manufacturer and distributor. Additionally, the National Bags Factory is a The Mastermind leading producer of polypropylene bags, while the Al Rawdah Veterinary Clinics (RVC) provide high-quality With a wealth of experience spanning over 25 years in the animal healthcare services. The group also runs two farms, Fast Moving Consumer Goods (FMCG) industry, Wasfi has namely the National Dairy Farms (NDF) and Masaken worked extensively across a diverse range of categories and Dairy Farms (MDF). segments in the food sector. Throughout his career, he has

  13. The Visionary CEO Revolutionizing the held numerous senior leadership positions within both multinational and regional industrial conglomerates, UAE’s Food Industry through Innovative Solutions! overseeing some of the most renowned brands in the region. KASO FIRMLY BELIEVES Wasfi boasts hands-on experience in launching n today’s expeditious corporate environment, attaining THAT THE MOST multinational brands in the region as well as developing opulence and leading the market demand more than SIGNIFICANT CHALLENGE leading regional brands that have successfully competed for I mere effort and loyalty. It entails originality, tactical market share leadership in their respective categories. OF THE PRESENT TIME IS plotting, and a dedication to superiority. ENSURING A HIGH Breaking the Chains DEGREE OF EMPLOYEE Over the years, numerous pioneers have emerged successful by executing these values and pushing themselves to ENGAGEMENT TO MAINTAIN The UAE’s dairy and beverage market heavily depends on unprecedented heights. In the swift world of business, THEIR PRODUCTIVITY AND imports, making them a significant part of its supply chain. accomplishment can feel like a distant goal and an However, with a growing desire to establish local LOYALTY TO THE uncertain journey. Still, some have achieved exceptional operations, there is a push to reduce this dependence and ORGANIZATION. prosperity throughout the years, inspiring and stimulating ensure the delivery of high-quality products. This drive others to emulate their example. comes from a commitment to providing the UAE population with top-notch products and decreasing their One individual who exemplifies this mindset is Wasfi reliance on imports. By establishing local operations, the Kaso, the CEO of Emirates Food Industries, a leading UAE can achieve both of these goals simultaneously. holding company in the UAE’s food, dairy, and agriculture sectors. Kaso subscribes to the notion that success can be Sustainable Practices and Global Taste gauged by the innovative solutions one offer in their professional journey. EFI, a well-known company in UAE, is primarily focused on agriculture, dairy, and food. Their manufacturing, Over the course of 20+ years, Kaso has built an impressive logistics, and distribution capabilities are spread across the reputation in the FMCG industry, specifically in the food country. The company has a diversified portfolio of interests sector, gaining extensive experience working with a variety in the agricultural, animal feed, dairy, and food sectors. EFI of categories and segments. Throughout his career, he has is considered a pioneer in the industry due to its focus on held several high-level positions in both global and regional ethnic and natural food and beverage options. Their unique industrial companies, managing well-known brands across approach to launching international brands in the region diverse sectors. Their expertise includes successfully involves sourcing raw materials locally, which has played a launching global brands in the region and developing significant role in helping them achieve their goal of regional brands that fiercely compete for market share delivering a global taste. EFI’s primary aim is to offer their within their respective categories. customers the best quality food and beverage choices while supporting local agriculture and promoting sustainable Under Kaso’s leadership, Emirates Food Industries has practices. become a force to be reckoned with in the food industry, introducing new products and expanding its portfolio to From Farms to Your Table meet the evolving needs of customers. Kaso’s vision is to make EFI the leading food company in the region, and he is The EFI organization is a premier food, dairy, and leaving no stone unturned in his quest for excellence. agricultural conglomerate in the United Arab Emirates. It consists of several agribusinesses and companies, including Let’s delve deeper into his expedition of inspiring and the National Feed and Flour Production and Marketing propelling corporate accomplishment! (NFFPM), which is a top animal feed manufacturer and distributor. Additionally, the National Bags Factory is a The Mastermind leading producer of polypropylene bags, while the Al Rawdah Veterinary Clinics (RVC) provide high-quality With a wealth of experience spanning over 25 years in the animal healthcare services. The group also runs two farms, Fast Moving Consumer Goods (FMCG) industry, Wasfi has namely the National Dairy Farms (NDF) and Masaken worked extensively across a diverse range of categories and Dairy Farms (MDF). segments in the food sector. Throughout his career, he has

  14. These farms collectively maintain a herd of over 6000 Secret to Increased Productivity animals and produce over 31 millionliters of fresh milk annually, making them the largest dairy farms in the UAE. As a crucial factor in the triumph of any company, Finally, the group operates a factory in Al Ain. employees hold a significant role. Kaso firmly believes that the most significant challenge of the present time is As a brand rooted in the UAE, they have complete authority ensuring a high degree of employee engagement to over the quality throughout the entire value chain. This maintain their productivity and loyalty to the organization. includes monitoring the feed given to livestock, the Although there is no one-size-fits-all solution, Kaso has development of products, and the delivery to shelves, all in realized that his management approach is continually order to stay loyal to their motto of “From farms to your developing. In summary, he stated that the ultimate level of table.” Their approach is centered around innovation and productivity is achieved when individuals perform tasks product development, with the ultimate goal of ensuring because they desire to do so, not because they are obligated sustainable success in both the UAE market and beyond. to do so. This simple principle has helped him foster trust in his employees and achieve long-term accomplishments. Revolutionizing Organic Food Production Entrepreneurial Success The utilization of technology has facilitated meeting the growing demand for organic food. The current situation For those striving to become successful entrepreneurs, his dictates that if one provides top-notch products, it guidance is to maintain unwavering resilience. Every guarantees an increase in consumption. The upcoming years challenge can be overcome by identifying viable solutions, emphasize the need for sustainable business approaches, and ultimately, success is determined by the number of and this is where technology comes into play. It is the viable solutions you are able to showcase throughout your driving force that enables companies to take an active part career. in the UAE’s food security objective. Through technological innovations, businesses can contribute to Scaling Operations positioning the country as a global leader in innovative food security initiatives. Their goal is to introduce a comprehensive range of products that cater to various aspects of their customers’ health and overall wellness. It goes without saying that they will fully comply with the guidelines and policies set by the FSC of UAE. Recognized Industry Leader Recognized for their exceptional quality of products and innovative range of beverages, they have been honored with EFI’S APPROACH IS numerous prestigious awards. Some of the accolades CENTERED AROUND bestowed upon them include: INNOVATION AND Ø Superbrands UAE Choice 2022 PRODUCT DEVELOPMENT, Ø ADIFE – Product of the Year WITH THE ULTIMATE GOAL Ø Dubai Taste Awards OF ENSURING SUSTAINABLE Ø Product of the Year 2023 CIO Ø Asia – Launch of the Year SUCCESS IN BOTH THE UAE MARKET AND BEYOND.

  15. These farms collectively maintain a herd of over 6000 Secret to Increased Productivity animals and produce over 31 millionliters of fresh milk annually, making them the largest dairy farms in the UAE. As a crucial factor in the triumph of any company, Finally, the group operates a factory in Al Ain. employees hold a significant role. Kaso firmly believes that the most significant challenge of the present time is As a brand rooted in the UAE, they have complete authority ensuring a high degree of employee engagement to over the quality throughout the entire value chain. This maintain their productivity and loyalty to the organization. includes monitoring the feed given to livestock, the Although there is no one-size-fits-all solution, Kaso has development of products, and the delivery to shelves, all in realized that his management approach is continually order to stay loyal to their motto of “From farms to your developing. In summary, he stated that the ultimate level of table.” Their approach is centered around innovation and productivity is achieved when individuals perform tasks product development, with the ultimate goal of ensuring because they desire to do so, not because they are obligated sustainable success in both the UAE market and beyond. to do so. This simple principle has helped him foster trust in his employees and achieve long-term accomplishments. Revolutionizing Organic Food Production Entrepreneurial Success The utilization of technology has facilitated meeting the growing demand for organic food. The current situation For those striving to become successful entrepreneurs, his dictates that if one provides top-notch products, it guidance is to maintain unwavering resilience. Every guarantees an increase in consumption. The upcoming years challenge can be overcome by identifying viable solutions, emphasize the need for sustainable business approaches, and ultimately, success is determined by the number of and this is where technology comes into play. It is the viable solutions you are able to showcase throughout your driving force that enables companies to take an active part career. in the UAE’s food security objective. Through technological innovations, businesses can contribute to Scaling Operations positioning the country as a global leader in innovative food security initiatives. Their goal is to introduce a comprehensive range of products that cater to various aspects of their customers’ health and overall wellness. It goes without saying that they will fully comply with the guidelines and policies set by the FSC of UAE. Recognized Industry Leader Recognized for their exceptional quality of products and innovative range of beverages, they have been honored with EFI’S APPROACH IS numerous prestigious awards. Some of the accolades CENTERED AROUND bestowed upon them include: INNOVATION AND Ø Superbrands UAE Choice 2022 PRODUCT DEVELOPMENT, Ø ADIFE – Product of the Year WITH THE ULTIMATE GOAL Ø Dubai Taste Awards OF ENSURING SUSTAINABLE Ø Product of the Year 2023 CIO Ø Asia – Launch of the Year SUCCESS IN BOTH THE UAE MARKET AND BEYOND.

  16. Global Subscrip?on CIO Create Excellence Choose CIO THE Subscribe to CI THECIOWORLD INSPIRING THE BUSINESS WORLD Get THECIOWORLD Magazine in Print, & Digital on www.thecioworld.com

  17. Global Subscrip?on CIO Create Excellence Choose Subscription CIO THE Subscribe to CI THECIOWORLD INSPIRING THE BUSINESS WORLD Get THECIOWORLD Magazine in Print, & Digital on www.thecioworld.com

  18. The 10 Most Successful CEOs in Middle East, 2023 Houda Naji CEO Younoh Media Houda From Humble Beginnings to CEO N Na ajjii The Inspiring Journey of Houda Naji, a Woman Who Defied All Odds! s we flip through the pages of history, we come bracelets to completing chores for family and friends, I across numerous individuals who defied all odds always had a natural inclination towards entrepreneurship. A and carved a niche for themselves. These are the As I continued my education, I found myself exploring people who challenged the norms and set an example for different industries in my areas of interest, all in an effort to generations to come. Houda Naji is one such woman whose learn as much as possible and discover where my true story inspires us to pursue our dreams relentlessly. passions lay. For Houda, success was never a given. But she never let It wasn’t until I started working in the IT industry, that deter her from pursuing her dreams. She remained specifically in sales and marketing, that I began to fully steadfast in her vision, remained focused on her goals, and appreciate the potential that technology had to offer. But put in the hard work day in and day out. And her efforts despite spending the majority of my adult life working in paid off! this field, I always felt that there was a gap in the market for a boutique agency that could offer highly skilled and Today, Houda Naji is a CEO at Younoh Media and a name creative employees, competitive pricing, and services that to reckon with in the world of business. She has not only catered to both small and medium-sized enterprises. achieved greatness but also made a real difference in the world. Her journey is a testament to the fact that nothing is After the birth of my two daughters, I began to crave a impossible if you have the determination and grit to make it greater sense of autonomy and freedom, as corporate life is happen. not suited for young mothers. I knew that I wanted to start my own business, but I also realized that I needed to gain a In this story, we take a closer look at the life and times of better understanding of the industry first. So, I began Success is never Houda Naji. From her humble beginnings to her rise to the pursuing professional certifications and training to learn as guaranteed. But by staying top, we delve deep into the factors that made her the much as possible about what it takes to build a successful true to your vision, successful woman she is today. agency. remaining focused on your Let’s get ready to be inspired by the incredible story of Eventually, I took the leap and started my own agency, goals, and always putting Houda Naji! hiring my first graphic designer and content writer along the in the hard work, you can way. At first, it was challenging to get things off the ground, Please brief us about yourself and tell us your source of but I remained focused on my goals and persevered through achieve greatness and make inspiration for venturing into this niche. the difficult times. a real difference in the Growing up, I was always on for experimenting with small Over time, my agency began to grow and flourish, thanks in projects in an effort to earn some extra cash. From making large part to the dedication and hard work of my team. world., ,, , MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 16 17

  19. The 10 Most Successful CEOs in Middle East, 2023 Houda Naji CEO Younoh Media Houda From Humble Beginnings to CEO N Na ajjii The Inspiring Journey of Houda Naji, a Woman Who Defied All Odds! s we flip through the pages of history, we come bracelets to completing chores for family and friends, I across numerous individuals who defied all odds always had a natural inclination towards entrepreneurship. A and carved a niche for themselves. These are the As I continued my education, I found myself exploring people who challenged the norms and set an example for different industries in my areas of interest, all in an effort to generations to come. Houda Naji is one such woman whose learn as much as possible and discover where my true story inspires us to pursue our dreams relentlessly. passions lay. For Houda, success was never a given. But she never let It wasn’t until I started working in the IT industry, that deter her from pursuing her dreams. She remained specifically in sales and marketing, that I began to fully steadfast in her vision, remained focused on her goals, and appreciate the potential that technology had to offer. But put in the hard work day in and day out. And her efforts despite spending the majority of my adult life working in paid off! this field, I always felt that there was a gap in the market for a boutique agency that could offer highly skilled and Today, Houda Naji is a CEO at Younoh Media and a name creative employees, competitive pricing, and services that to reckon with in the world of business. She has not only catered to both small and medium-sized enterprises. achieved greatness but also made a real difference in the world. Her journey is a testament to the fact that nothing is After the birth of my two daughters, I began to crave a impossible if you have the determination and grit to make it greater sense of autonomy and freedom, as corporate life is happen. not suited for young mothers. I knew that I wanted to start my own business, but I also realized that I needed to gain a In this story, we take a closer look at the life and times of better understanding of the industry first. So, I began Success is never Houda Naji. From her humble beginnings to her rise to the pursuing professional certifications and training to learn as guaranteed. But by staying top, we delve deep into the factors that made her the much as possible about what it takes to build a successful true to your vision, successful woman she is today. agency. remaining focused on your Let’s get ready to be inspired by the incredible story of Eventually, I took the leap and started my own agency, goals, and always putting Houda Naji! hiring my first graphic designer and content writer along the in the hard work, you can way. At first, it was challenging to get things off the ground, Please brief us about yourself and tell us your source of but I remained focused on my goals and persevered through achieve greatness and make inspiration for venturing into this niche. the difficult times. a real difference in the Growing up, I was always on for experimenting with small Over time, my agency began to grow and flourish, thanks in projects in an effort to earn some extra cash. From making large part to the dedication and hard work of my team. world., ,, , MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 16 17

  20. We were able to secure contracts with some of the biggest algorithms, and best practices, which allows them to Metaverse: Younoh Media offers services related to the names in the industry, all while maintaining our focus on offer cutting-edge solutions to clients. metaverse, which is a virtual world that is becoming providing top-quality services at competitive rates. 2. Customized approach: Younoh Media understands increasingly popular. They help businesses develop a that each client is unique and has different needs. They metaverse strategy that includes creating a virtual presence, , Younoh Media offers a Today, I’m proud to say that my agency has become one of take a customized approach to every project, tailoring engaging with customers, and creating virtual experiences. the most respected and sought-after firms in the industry. their services to the specific goals and requirements of comprehensive range We continue to innovate and push boundaries, always each client. Social media management: Younoh Media offers of services that help striving to deliver the very best results for our clients. 3. Communication: Communication is key to building comprehensive social media management services that businesses establish a trust with clients, and Younoh Media places a strong include content creation, scheduling, posting, and If there’s one lesson that I’ve learned along the way, it’s that emphasis on open and transparent communication. community management. Their team of experts creates strong online presence, success is never guaranteed. But by staying true to your They keep clients informed every step of the way, engaging content that resonates with the target audience, drive more traffic to vision, remaining focused on your goals, and always putting providing regular updates and responding promptly to posts it on the right platforms at the right time, and manages their website, and in the hard work, you can achieve greatness and make a real any questions or concerns. interactions with followers to build a strong online presence. difference in the world. 4. Affordable pricing: Younoh Media offers affordable engage with their pricing options for its services, making them accessible Digital advertising: Younoh Media offers digital advertising target audience. Please brief our audience about your organization and to small and medium-sized businesses. This allows services to help businesses reach a wider audience, generate its inception story. businesses with limited budgets to access high-quality leads, and increase conversions. Their team creates highly social media services that they might not have been targeted ad campaigns that are optimized for maximum ROI. , I’ve always had a passion for digital media and spent a able to afford otherwise. considerable amount of time on various social media 5. Results-driven: Younoh Media is results-driven and Influencer marketing: Younoh Media offers influencer measures success based on the outcomes achieved for platforms. As someone who wanted to be an entrepreneur, it marketing services to help businesses tap into the power of made sense to turn my love for social media into a business clients. They use data and analytics to track progress social media influencers. They identify influencers who are a venture. I knew there were a lot of companies out there that and adjust their strategies as needed to achieve the good fit for the business, negotiate partnerships, and manage needed expert help with their digital presence but couldn’t desired results. the influencer campaign to maximize ROI. campaigns more engaging and entertaining, increasing afford the steep prices charged by big agencies. customer retention and loyalty through the metaverse. As you focus on services and excellence, can you Training and consulting: Younoh Media also offers social That’s where Younoh Media comes in. We offer high- elaborate upon the various services provided by your media training and consulting services to help businesses Please give us a few testimonials from your clients and quality digital services at affordable prices, making it organization? improve their in-house social media capabilities. Their team awards or recognition that accurately highlight your possible for startups and small businesses to enhance their of experts provides customized training and consulting achievements in the corporate niche. online presence and compete with larger companies. Younoh Media offers a comprehensive range of services services to help businesses get the most out of their social that help businesses establish a strong online presence, media efforts. Houda Naji is a highly regarded and respected entrepreneur At Younoh Media, we’re passionate about empowering drive more traffic to their website, and engage with their within the Female Fusion community. As the founder of businesses and helping them succeed in the digital world. target audience. Their team of experts works closely with How to envision scaling your organization’s services and Younoh Media, she not only leads an outstanding media Our team of experts is dedicated to delivering exceptional clients to develop customized strategies that deliver results. operations in 2023 and beyond? company, but she also takes the time to listen attentively and results and helping our clients achieve their goals. provide valuable advice to fellow female entrepreneurs. Website design: Younoh Media provides website design Bringing new services on board to complement the existing Houda’s dedication and coaching expertise is widely Kindly elaborate upon your journey as the guiding light services to help businesses create a professional and user- offering of Younoh Media, for example: recognized, particularly within the digital media sphere, and of your organization and how you have positioned it as a friendly website. They design websites that are optimized she has helped countless women along their entrepreneurial reliable name in the corporate world. for SEO, mobile-friendly, and visually appealing. Augmented Reality (AR) and Virtual Reality (VR) journeys. Marketing: Offer immersive experiences for your clients by Jen Blandos, founder & CEO, Female Fusion. Being the face of my business, I have built trust with my SEO services: Younoh Media offers search engine creating AR and VR campaigns that engage their customers clients, and Younoh Media has established itself as a optimization (SEO) services to help businesses improve in unique ways. Working with Houda Naji and her team has really been my reliable name in the corporate world by consistently their search engine rankings and drive more traffic to their company’s marketing arm; seamless communication and delivering high-quality social media services to its clients. website. Their team of experts uses the latest SEO Voice User Interface (VUI) Design: With the rise of voice speed of action and responses have me till today wondering Here are a few ways in which the company has positioned techniques to optimize the website and content for search assistants like Amazon Alexa and Google Assistant, help if they manage all their clients the same way. itself as a trusted partner for businesses: engines. businesses optimize their websites and apps for voice search Casper Tribler and develop custom voice apps. 1. Expertise: Younoh Media has a team of highly skilled Branding: Younoh Media helps businesses develop a professionals who are experts in their field. They are strong brand identity that resonates with their target Gamification in Marketing: Develop and implement well-versed in the latest social media trends, audience. They create brand guidelines, logos, and gamification strategies for clients to make their marketing messaging that are consistent across all channels. MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 18 19

  21. We were able to secure contracts with some of the biggest algorithms, and best practices, which allows them to Metaverse: Younoh Media offers services related to the names in the industry, all while maintaining our focus on offer cutting-edge solutions to clients. metaverse, which is a virtual world that is becoming providing top-quality services at competitive rates. 2. Customized approach: Younoh Media understands increasingly popular. They help businesses develop a that each client is unique and has different needs. They metaverse strategy that includes creating a virtual presence, , Younoh Media offers a Today, I’m proud to say that my agency has become one of take a customized approach to every project, tailoring engaging with customers, and creating virtual experiences. the most respected and sought-after firms in the industry. their services to the specific goals and requirements of comprehensive range We continue to innovate and push boundaries, always each client. Social media management: Younoh Media offers of services that help striving to deliver the very best results for our clients. 3. Communication: Communication is key to building comprehensive social media management services that businesses establish a trust with clients, and Younoh Media places a strong include content creation, scheduling, posting, and If there’s one lesson that I’ve learned along the way, it’s that emphasis on open and transparent communication. community management. Their team of experts creates strong online presence, success is never guaranteed. But by staying true to your They keep clients informed every step of the way, engaging content that resonates with the target audience, drive more traffic to vision, remaining focused on your goals, and always putting providing regular updates and responding promptly to posts it on the right platforms at the right time, and manages their website, and in the hard work, you can achieve greatness and make a real any questions or concerns. interactions with followers to build a strong online presence. difference in the world. 4. Affordable pricing: Younoh Media offers affordable engage with their pricing options for its services, making them accessible Digital advertising: Younoh Media offers digital advertising target audience. Please brief our audience about your organization and to small and medium-sized businesses. This allows services to help businesses reach a wider audience, generate its inception story. businesses with limited budgets to access high-quality leads, and increase conversions. Their team creates highly social media services that they might not have been targeted ad campaigns that are optimized for maximum ROI. , I’ve always had a passion for digital media and spent a able to afford otherwise. considerable amount of time on various social media 5. Results-driven: Younoh Media is results-driven and Influencer marketing: Younoh Media offers influencer measures success based on the outcomes achieved for platforms. As someone who wanted to be an entrepreneur, it marketing services to help businesses tap into the power of made sense to turn my love for social media into a business clients. They use data and analytics to track progress social media influencers. They identify influencers who are a venture. I knew there were a lot of companies out there that and adjust their strategies as needed to achieve the good fit for the business, negotiate partnerships, and manage needed expert help with their digital presence but couldn’t desired results. the influencer campaign to maximize ROI. campaigns more engaging and entertaining, increasing afford the steep prices charged by big agencies. customer retention and loyalty through the metaverse. As you focus on services and excellence, can you Training and consulting: Younoh Media also offers social That’s where Younoh Media comes in. We offer high- elaborate upon the various services provided by your media training and consulting services to help businesses Please give us a few testimonials from your clients and quality digital services at affordable prices, making it organization? improve their in-house social media capabilities. Their team awards or recognition that accurately highlight your possible for startups and small businesses to enhance their of experts provides customized training and consulting achievements in the corporate niche. online presence and compete with larger companies. Younoh Media offers a comprehensive range of services services to help businesses get the most out of their social that help businesses establish a strong online presence, media efforts. Houda Naji is a highly regarded and respected entrepreneur At Younoh Media, we’re passionate about empowering drive more traffic to their website, and engage with their within the Female Fusion community. As the founder of businesses and helping them succeed in the digital world. target audience. Their team of experts works closely with How to envision scaling your organization’s services and Younoh Media, she not only leads an outstanding media Our team of experts is dedicated to delivering exceptional clients to develop customized strategies that deliver results. operations in 2023 and beyond? company, but she also takes the time to listen attentively and results and helping our clients achieve their goals. provide valuable advice to fellow female entrepreneurs. Website design: Younoh Media provides website design Bringing new services on board to complement the existing Houda’s dedication and coaching expertise is widely Kindly elaborate upon your journey as the guiding light services to help businesses create a professional and user- offering of Younoh Media, for example: recognized, particularly within the digital media sphere, and of your organization and how you have positioned it as a friendly website. They design websites that are optimized she has helped countless women along their entrepreneurial reliable name in the corporate world. for SEO, mobile-friendly, and visually appealing. Augmented Reality (AR) and Virtual Reality (VR) journeys. Marketing: Offer immersive experiences for your clients by Jen Blandos, founder & CEO, Female Fusion. Being the face of my business, I have built trust with my SEO services: Younoh Media offers search engine creating AR and VR campaigns that engage their customers clients, and Younoh Media has established itself as a optimization (SEO) services to help businesses improve in unique ways. Working with Houda Naji and her team has really been my reliable name in the corporate world by consistently their search engine rankings and drive more traffic to their company’s marketing arm; seamless communication and delivering high-quality social media services to its clients. website. Their team of experts uses the latest SEO Voice User Interface (VUI) Design: With the rise of voice speed of action and responses have me till today wondering Here are a few ways in which the company has positioned techniques to optimize the website and content for search assistants like Amazon Alexa and Google Assistant, help if they manage all their clients the same way. itself as a trusted partner for businesses: engines. businesses optimize their websites and apps for voice search Casper Tribler and develop custom voice apps. 1. Expertise: Younoh Media has a team of highly skilled Branding: Younoh Media helps businesses develop a professionals who are experts in their field. They are strong brand identity that resonates with their target Gamification in Marketing: Develop and implement well-versed in the latest social media trends, audience. They create brand guidelines, logos, and gamification strategies for clients to make their marketing messaging that are consistent across all channels. MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 18 19

  22. Global Insights How CEOs Can Foster a Culture of Entrepreneurship and Start-up Success n today's rapidly evolving business landscape, CEOs are increasingly recognizing the importance of fostering a culture of entrepreneurship within their organizations. Embracing entrepreneurial mindsets and practices can I drive innovation, agility, and long-term success. This article explores key insights from global perspectives on how CEOs can cultivate a culture of entrepreneurship and support start-up success within their companies! Nurturing an Entrepreneurial Mindset To foster a culture of entrepreneurship, CEOs must first cultivate an entrepreneurial mindset among their employees. This involves encouraging a willingness to take risks, promoting creativity and curiosity, and embracing a growth mindset. By fostering an environment that supports calculated risk-taking and learning from failures, CEOs can empower employees to think and act like entrepreneurs. Encouraging Autonomy and Empowerment Entrepreneurial cultures thrive when individuals are given the autonomy and empowerment to make decisions and take ownership of their work. CEOs can empower employees by delegating authority, encouraging experimentation, and providing resources and support. This autonomy not only fuels creativity and innovation but also fosters a sense of ownership and accountability, driving start-up success within the organization. MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 20 21

  23. Global Insights How CEOs Can Foster a Culture of Entrepreneurship and Start-up Success n today's rapidly evolving business landscape, CEOs are increasingly recognizing the importance of fostering a culture of entrepreneurship within their organizations. Embracing entrepreneurial mindsets and practices can I drive innovation, agility, and long-term success. This article explores key insights from global perspectives on how CEOs can cultivate a culture of entrepreneurship and support start-up success within their companies! Nurturing an Entrepreneurial Mindset To foster a culture of entrepreneurship, CEOs must first cultivate an entrepreneurial mindset among their employees. This involves encouraging a willingness to take risks, promoting creativity and curiosity, and embracing a growth mindset. By fostering an environment that supports calculated risk-taking and learning from failures, CEOs can empower employees to think and act like entrepreneurs. Encouraging Autonomy and Empowerment Entrepreneurial cultures thrive when individuals are given the autonomy and empowerment to make decisions and take ownership of their work. CEOs can empower employees by delegating authority, encouraging experimentation, and providing resources and support. This autonomy not only fuels creativity and innovation but also fosters a sense of ownership and accountability, driving start-up success within the organization. MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 20 21

  24. Embracing Open Communication and Collaboration Embracing Diversity and Inclusion Effective communication and collaboration are essential A diverse and inclusive workforce is essential for elements of an entrepreneurial culture. CEOs should entrepreneurial success. CEOs should prioritize building promote an open-door policy, where ideas and feedback diverse teams that bring together individuals with different flow freely between all levels of the organization. backgrounds, experiences, and perspectives. Diversity Encouraging cross-functional collaboration and breaking sparks creativity, fosters innovation, and enhances problem- down silos enables the exchange of diverse perspectives, solving capabilities. Moreover, creating an inclusive culture leading to innovative solutions and increased agility. ensures that all employees feel valued and empowered, Furthermore, fostering a culture of collaboration extends enabling them to contribute their best ideas and drive start- beyond internal teams and includes partnerships with up success. external stakeholders and start-ups. Celebrating and Rewarding Entrepreneurial Efforts Creating an Agile and Adaptive Environment CEOs should recognize and celebrate entrepreneurial efforts In a rapidly changing business landscape, agility and within the organization. By acknowledging and rewarding adaptability are crucial for entrepreneurial success. CEOs employees' innovative ideas, initiatives, and risk-taking, can create an environment that embraces change by CEOs reinforce the importance of entrepreneurial behavior encouraging experimentation, learning from failures, and and motivate others to follow suit. This can be done through promoting continuous improvement. This requires various means, such as recognition programs, financial streamlining decision-making processes, eliminating incentives, or career advancement opportunities. bureaucratic barriers, and embracing a flexible organizational structure. By creating an agile environment, Conclusion CEOs can enable their organizations to respond swiftly to market shifts and seize new opportunities. CEOs play a vital role in fostering a culture of entrepreneurship and supporting start-up success within Promoting a Learning Culture their organizations. By nurturing an entrepreneurial mindset, encouraging autonomy, promoting open Successful start-ups thrive on a culture of continuous communication and collaboration, creating an agile learning and development. CEOs can foster a learning environment, supporting continuous learning, fostering culture by investing in employee training and development intrapreneurship, embracing diversity and inclusion, and programs, providing access to mentorship and coaching, celebrating entrepreneurial efforts, CEOs can cultivate an and promoting knowledge sharing. Encouraging employees environment where innovation thrives, and start-up success to pursue personal and professional growth not only becomes a natural outcome. enhances their skills but also creates an environment conducive to innovation and entrepreneurial thinking. In today's fast-paced and competitive business landscape, CEOs must recognize the importance of embracing Supporting Intrapreneurship entrepreneurial mindsets and practices. By fostering a culture of entrepreneurship within their organizations, Intrapreneurship, the practice of encouraging CEOs can unlock the full potential of their employees, drive entrepreneurial behaviors within existing organizations, can innovation, and position their companies for long-term be a powerful driver of innovation and start-up success. success in an ever-changing world. CEOs can foster intrapreneurship by creating dedicated teams, or departments focused on exploring new ideas and opportunities. This allows employees to channel their entrepreneurial spirit within the organization, driving - P. D. Bombarde innovation and helping the company stay ahead of the competition. MAY, 2023 www.thecioworld.com 22

  25. Embracing Open Communication and Collaboration Embracing Diversity and Inclusion Effective communication and collaboration are essential A diverse and inclusive workforce is essential for elements of an entrepreneurial culture. CEOs should entrepreneurial success. CEOs should prioritize building promote an open-door policy, where ideas and feedback diverse teams that bring together individuals with different flow freely between all levels of the organization. backgrounds, experiences, and perspectives. Diversity Encouraging cross-functional collaboration and breaking sparks creativity, fosters innovation, and enhances problem- down silos enables the exchange of diverse perspectives, solving capabilities. Moreover, creating an inclusive culture leading to innovative solutions and increased agility. ensures that all employees feel valued and empowered, Furthermore, fostering a culture of collaboration extends enabling them to contribute their best ideas and drive start- beyond internal teams and includes partnerships with up success. external stakeholders and start-ups. Celebrating and Rewarding Entrepreneurial Efforts Creating an Agile and Adaptive Environment CEOs should recognize and celebrate entrepreneurial efforts In a rapidly changing business landscape, agility and within the organization. By acknowledging and rewarding adaptability are crucial for entrepreneurial success. CEOs employees' innovative ideas, initiatives, and risk-taking, can create an environment that embraces change by CEOs reinforce the importance of entrepreneurial behavior encouraging experimentation, learning from failures, and and motivate others to follow suit. This can be done through promoting continuous improvement. This requires various means, such as recognition programs, financial streamlining decision-making processes, eliminating incentives, or career advancement opportunities. bureaucratic barriers, and embracing a flexible organizational structure. By creating an agile environment, Conclusion CEOs can enable their organizations to respond swiftly to market shifts and seize new opportunities. CEOs play a vital role in fostering a culture of entrepreneurship and supporting start-up success within Promoting a Learning Culture their organizations. By nurturing an entrepreneurial mindset, encouraging autonomy, promoting open Successful start-ups thrive on a culture of continuous communication and collaboration, creating an agile learning and development. CEOs can foster a learning environment, supporting continuous learning, fostering culture by investing in employee training and development intrapreneurship, embracing diversity and inclusion, and programs, providing access to mentorship and coaching, celebrating entrepreneurial efforts, CEOs can cultivate an and promoting knowledge sharing. Encouraging employees environment where innovation thrives, and start-up success to pursue personal and professional growth not only becomes a natural outcome. enhances their skills but also creates an environment conducive to innovation and entrepreneurial thinking. In today's fast-paced and competitive business landscape, CEOs must recognize the importance of embracing Supporting Intrapreneurship entrepreneurial mindsets and practices. By fostering a culture of entrepreneurship within their organizations, Intrapreneurship, the practice of encouraging CEOs can unlock the full potential of their employees, drive entrepreneurial behaviors within existing organizations, can innovation, and position their companies for long-term be a powerful driver of innovation and start-up success. success in an ever-changing world. CEOs can foster intrapreneurship by creating dedicated teams, or departments focused on exploring new ideas and opportunities. This allows employees to channel their entrepreneurial spirit within the organization, driving - P. D. Bombarde innovation and helping the company stay ahead of the competition. MAY, 2023 www.thecioworld.com 22

  26. The 10 Most Successful CEOs in Middle East, 2023 ,, I always believed Transforming Passion for Art Performances into a Thriving Nora in the power of blending my Bouchaibi passion for art From Passion to Success, performances Mastering the Art of Entrepreneurship with my exper?se in management. mesmerizing performances, captivating audiences with their It was a dream of Business! skillful choreography and artistic expressions. The group mine to create became an integral part of Dubai’s vibrant cultural something that e all have dreams, aspirations, and goals that we landscape, with Nora herself emerging as the ambassador of strive to achieve in life. Some of us are content Arabic dance in the prestigious Dubai Art Center, located in would inspire with just dreaming, while others have the courage the iconic Mall of the Emirates. W others and leave to take action and turn those dreams into reality. a las?ng impact. Nora’s unwavering dedication to achieving excellence and Meet Nora Bouchaibi, a driven individual whose lifelong continuously seeking out innovative ideas prompted her to dream was to blend her expertise in management with her broaden her vision. In 2012, she rebranded Nora Dance ,, passion for art performances. She achieved just that by Group as Nora Dance Entertainments & Events organizer. becoming an entrepreneur in Dubai back in 2001, from her This shift enabled her to undertake more extensive ventures early days as a professional dancer in France to currently and meet the entertainment demands of government being a respected businesswoman in the UAE. She has organizations and distinguished corporations across the made an indelible mark in the world of management and art GCC region. Nora’s careful scrutiny of every detail and her performances, establishing herself as the ambassador of proficiency in delivering unforgettable performances Arabic dance in Dubai’s thriving art scene. Nora has established her as a prominent figure in the event organizing accomplished this feat by founding Nora Dance Group sector. and Nora Dance Entertainments Agency. With her entrepreneurial spirit, Nora has not only brought Nora’s journey commenced in 1987 when she pursued her the beauty of Arabic dance to the forefront but has also passion for dancing in France. However, her true vocation become a symbol of empowerment and success in the was yet to be uncovered. In 2001, Nora’s enterprising spirit vibrant city of Dubai. Her entrepreneurial journey serves as led her to Dubai, the bustling metropolis of opportunities, an inspiration for aspiring business leaders and artists alike, where she discovered the perfect platform to unleash her reminding us all that with passion and determination, we creativity and share her expertise with others. With the can achieve greatness and make our dreams come true. backing of influential elites in the UAE who recognized her talent and potential, Nora took a bold step and founded Let us uncover the captivating journey of Nora Bouchaibi, Nora Dance Group in 2005. This farsighted decision where artistry meets entrepreneurship and dreams become marked the start of her expedition toward becoming a a vibrant reality! notable personality in the UAE’s art and entertainment Nora Bouchaibi sector. Please brief us about yourself and tell us your source of Founder and CEO inspiration for venturing into this niche. Nora Dance Group and As the Founder and CEO, she made it her mission to Nora Dance Entertainments promote and showcase the beauty and elegance of Arabic My lifelong aspiration was to be my own boss and share my dance. Her group quickly gained recognition for their knowledge in the fields of management and art performance. Agency MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 24 25

  27. The 10 Most Successful CEOs in Middle East, 2023 ,, I always believed Transforming Passion for Art Performances into a Thriving Nora in the power of blending my Bouchaibi passion for art From Passion to Success, performances Mastering the Art of Entrepreneurship with my exper?se in management. mesmerizing performances, captivating audiences with their It was a dream of Business! skillful choreography and artistic expressions. The group mine to create became an integral part of Dubai’s vibrant cultural something that e all have dreams, aspirations, and goals that we landscape, with Nora herself emerging as the ambassador of strive to achieve in life. Some of us are content Arabic dance in the prestigious Dubai Art Center, located in would inspire with just dreaming, while others have the courage the iconic Mall of the Emirates. W others and leave to take action and turn those dreams into reality. a las?ng impact. Nora’s unwavering dedication to achieving excellence and Meet Nora Bouchaibi, a driven individual whose lifelong continuously seeking out innovative ideas prompted her to dream was to blend her expertise in management with her broaden her vision. In 2012, she rebranded Nora Dance ,, passion for art performances. She achieved just that by Group as Nora Dance Entertainments & Events organizer. becoming an entrepreneur in Dubai back in 2001, from her This shift enabled her to undertake more extensive ventures early days as a professional dancer in France to currently and meet the entertainment demands of government being a respected businesswoman in the UAE. She has organizations and distinguished corporations across the made an indelible mark in the world of management and art GCC region. Nora’s careful scrutiny of every detail and her performances, establishing herself as the ambassador of proficiency in delivering unforgettable performances Arabic dance in Dubai’s thriving art scene. Nora has established her as a prominent figure in the event organizing accomplished this feat by founding Nora Dance Group sector. and Nora Dance Entertainments Agency. With her entrepreneurial spirit, Nora has not only brought Nora’s journey commenced in 1987 when she pursued her the beauty of Arabic dance to the forefront but has also passion for dancing in France. However, her true vocation become a symbol of empowerment and success in the was yet to be uncovered. In 2001, Nora’s enterprising spirit vibrant city of Dubai. Her entrepreneurial journey serves as led her to Dubai, the bustling metropolis of opportunities, an inspiration for aspiring business leaders and artists alike, where she discovered the perfect platform to unleash her reminding us all that with passion and determination, we creativity and share her expertise with others. With the can achieve greatness and make our dreams come true. backing of influential elites in the UAE who recognized her talent and potential, Nora took a bold step and founded Let us uncover the captivating journey of Nora Bouchaibi, Nora Dance Group in 2005. This farsighted decision where artistry meets entrepreneurship and dreams become marked the start of her expedition toward becoming a a vibrant reality! notable personality in the UAE’s art and entertainment Nora Bouchaibi sector. Please brief us about yourself and tell us your source of Founder and CEO inspiration for venturing into this niche. Nora Dance Group and As the Founder and CEO, she made it her mission to Nora Dance Entertainments promote and showcase the beauty and elegance of Arabic My lifelong aspiration was to be my own boss and share my dance. Her group quickly gained recognition for their knowledge in the fields of management and art performance. Agency MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 24 25

  28. In 2001, upon arriving in Dubai, I pursued my passion and Ÿ Staying at the most interesting place for investing in living permanently. became an entrepreneur. Thanks to the support of prominent Ÿ Keep the companies established since 2000 figures in the UAE, I was encouraged to take the next step in UAE. in making my dream a reality. This led me to establish Nora Ÿ Facing the inflation. Dance Group, which became the ambassador of Arabic Ÿ Keep the UAE’s image & reputation dance at the Dubai Art Center located in the Dutac Mall of successful in the future. Emirates for a decade. How does your company approach diversity and Please brief our audience about your company and its inclusivity in the workplace, and how do you prioritize inception story. and approach decision-making in your role as CEO? Nora Bouchaibi, the founder and owner of Nora Dance As a French businesswoman who has been operating in the Group and Nora Dance Entertainments Agency, is a UAE for over two decades, I am well-versed in diversity renowned businesswoman from France who is now based in and inclusivity. I have become accustomed to collaborating the UAE. I started my career as a professional dancer in with individuals from various nationalities and backgrounds France back in 1987 before moving to the UAE in 2001. In while maintaining my own unique perspective and vision. I 2005, I founded Nora Dance Group in Dubai, which later am continuously analyzing those around me to ensure that I evolved to become Nora Dance Entertainments and Events bring my best to each project. As a CEO, I prioritize and organizer in 2012. I have organized some of the biggest approach decision-making based on a cost-benefit analysis, performances for the government and iconic companies in considering the added value it will bring to my projects. GCC as an event organizer. In January 2019, I ventured into wedding planning and made many couples and families Can you talk about any successful initiatives or projects happy by planning and organizing their weddings in the your company has undertaken in the past year, and how UAE. I also offer wedding destinations in Asia and Europe. do you see the tech landscape in the Middle East changing in the years to come? Can you tell us about your background and how you became the CEO of your current company? ND Entertainment and Events recently completed a few successful projects this season. The most important ones I have dedicated six years of my life to studying at the Law were for Etihad Cargo in Munich and Abu Dhabi. We also University Institute for Technology in France. I spent 3 worked closely with GL Events, a French event agency, to the game and continually strive for growth. However, it’s years obtaining my business and management baccalauréat create a unique music and art performance held after a 3- also essential to cultivate a strong foundation for your and 3 more years earning my IUT Carrière juridique. This day seminar happening in Abu Dhabi. business while maintaining respect for your competitors. combination of studies was the perfect preparation for my ultimate goal of becoming an entrepreneur. My inspiration Additionally, NDE has developed a yearly dance festival, Please give us a few testimonials from your clients and for pursuing this path began at just six years old when I The Dubai Social Chic Congress, which is proudly awards or recognition that accurately highlight your dreamed of becoming a dancer and exploring the world. My supported and sponsored by Emirates Holidays. achievements in the corporate niche. family has been a constant source of encouragement, always reminding me that they have given me the tools to What do you think of the current economic climate in Thank you so much for the delightful reception. I look unlock the door to success and make my dreams a reality. the region, and how does your business balance forward to a more professional relationship! Dubai was the ideal destination for someone with ambition profitability and social responsibility? - Zineb Tamtaoui (Senior Executive Officer and Head of 20 years ago, and I have spent the last two decades Middle East Region - BMCE Bank International) contributing to its growth with my performances and Despite the economic tension, this area remains appealing training new entrepreneurs in the field of dance and due to the even more challenging conditions elsewhere. Excellent, dedicated business lady, result-oriented and hard- entertainment. While anticipating the return of favorable conditions, I am working individual.Nora is highly recommended for sustaining my business. business and personal events. Wish you all the best Nora! What do you think are the biggest challenges facing - Walid Tawfiq (Executive Director – Bank of Singapore) businesses in the Middle East today? What advice do you have for aspiring entrepreneurs and business leaders in the Middle East? The biggest challenges facing businesses in the Middle East Today are multiple: I often recommend to aspiring entrepreneurs the importance of having passion and vision. It’s crucial to stay ahead of MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 26 27

  29. In 2001, upon arriving in Dubai, I pursued my passion and Ÿ Staying at the most interesting place for investing in living permanently. became an entrepreneur. Thanks to the support of prominent Ÿ Keep the companies established since 2000 figures in the UAE, I was encouraged to take the next step in UAE. in making my dream a reality. This led me to establish Nora Ÿ Facing the inflation. Dance Group, which became the ambassador of Arabic Ÿ Keep the UAE’s image & reputation dance at the Dubai Art Center located in the Dutac Mall of successful in the future. Emirates for a decade. How does your company approach diversity and Please brief our audience about your company and its inclusivity in the workplace, and how do you prioritize inception story. and approach decision-making in your role as CEO? Nora Bouchaibi, the founder and owner of Nora Dance As a French businesswoman who has been operating in the Group and Nora Dance Entertainments Agency, is a UAE for over two decades, I am well-versed in diversity renowned businesswoman from France who is now based in and inclusivity. I have become accustomed to collaborating the UAE. I started my career as a professional dancer in with individuals from various nationalities and backgrounds France back in 1987 before moving to the UAE in 2001. In while maintaining my own unique perspective and vision. I 2005, I founded Nora Dance Group in Dubai, which later am continuously analyzing those around me to ensure that I evolved to become Nora Dance Entertainments and Events bring my best to each project. As a CEO, I prioritize and organizer in 2012. I have organized some of the biggest approach decision-making based on a cost-benefit analysis, performances for the government and iconic companies in considering the added value it will bring to my projects. GCC as an event organizer. In January 2019, I ventured into wedding planning and made many couples and families Can you talk about any successful initiatives or projects happy by planning and organizing their weddings in the your company has undertaken in the past year, and how UAE. I also offer wedding destinations in Asia and Europe. do you see the tech landscape in the Middle East changing in the years to come? Can you tell us about your background and how you became the CEO of your current company? ND Entertainment and Events recently completed a few successful projects this season. The most important ones I have dedicated six years of my life to studying at the Law were for Etihad Cargo in Munich and Abu Dhabi. We also University Institute for Technology in France. I spent 3 worked closely with GL Events, a French event agency, to the game and continually strive for growth. However, it’s years obtaining my business and management baccalauréat create a unique music and art performance held after a 3- also essential to cultivate a strong foundation for your and 3 more years earning my IUT Carrière juridique. This day seminar happening in Abu Dhabi. business while maintaining respect for your competitors. combination of studies was the perfect preparation for my ultimate goal of becoming an entrepreneur. My inspiration Additionally, NDE has developed a yearly dance festival, Please give us a few testimonials from your clients and for pursuing this path began at just six years old when I The Dubai Social Chic Congress, which is proudly awards or recognition that accurately highlight your dreamed of becoming a dancer and exploring the world. My supported and sponsored by Emirates Holidays. achievements in the corporate niche. family has been a constant source of encouragement, always reminding me that they have given me the tools to What do you think of the current economic climate in Thank you so much for the delightful reception. I look unlock the door to success and make my dreams a reality. the region, and how does your business balance forward to a more professional relationship! Dubai was the ideal destination for someone with ambition profitability and social responsibility? - Zineb Tamtaoui (Senior Executive Officer and Head of 20 years ago, and I have spent the last two decades Middle East Region - BMCE Bank International) contributing to its growth with my performances and Despite the economic tension, this area remains appealing training new entrepreneurs in the field of dance and due to the even more challenging conditions elsewhere. Excellent, dedicated business lady, result-oriented and hard- entertainment. While anticipating the return of favorable conditions, I am working individual.Nora is highly recommended for sustaining my business. business and personal events. Wish you all the best Nora! What do you think are the biggest challenges facing - Walid Tawfiq (Executive Director – Bank of Singapore) businesses in the Middle East today? What advice do you have for aspiring entrepreneurs and business leaders in the Middle East? The biggest challenges facing businesses in the Middle East Today are multiple: I often recommend to aspiring entrepreneurs the importance of having passion and vision. It’s crucial to stay ahead of MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 26 27

  30. Insights In-depth n an increasingly interconnected global economy, expanding into international markets has become a strategic imperative for many businesses. However, achieving success in global market penetration I requires careful planning and implementation of effective international expansion strategies. This article delves into the various approaches businesses employ to expand globally and explores the tactics used to penetrate foreign markets, shedding light on key Investigating considerations for companies seeking international growth! INTERNATIONAL the Market Research and Entry Strategy Selection EXPANSION Before embarking on international expansion, thorough Strategies market research is essential. Companies need to understand the target market's economic, cultural, and regulatory landscape. This research informs the selection of an and Global appropriate entry strategy, which could range from exporting and licensing to joint ventures and direct investment. Each strategy carries its own advantages and challenges, and the MARKET choice should align with the company's resources, objectives, and risk tolerance. Penetration Adapting to Cultural Differences Tactics Culture plays a crucial role in global market penetration. Successful companies recognize the need to adapt their products, services, and marketing strategies to fit the cultural nuances and preferences of the target market. This may involve tailoring messaging, packaging, branding, and even product features to align with local tastes and preferences. A deep understanding and respect for cultural differences can enhance customer acceptance and loyalty in foreign markets. Building Strategic Alliances and Partnerships Forming strategic alliances and partnerships with local entities is a powerful tactic for global market penetration. Collaborating with established local companies can provide valuable market insights, distribution networks, and established customer bases. Joint ventures and strategic partnerships allow companies to leverage local expertise while sharing risks and resources. Such collaborations enhance market entry and facilitate smoother operations in foreign markets. Developing Local Sales and Distribution Channels Establishing effective sales and distribution channels is vital for successful international expansion. Companies must MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 28 29

  31. Insights In-depth n an increasingly interconnected global economy, expanding into international markets has become a strategic imperative for many businesses. However, achieving success in global market penetration I requires careful planning and implementation of effective international expansion strategies. This article delves into the various approaches businesses employ to expand globally and explores the tactics used to penetrate foreign markets, shedding light on key Investigating considerations for companies seeking international growth! INTERNATIONAL the Market Research and Entry Strategy Selection EXPANSION Before embarking on international expansion, thorough Strategies market research is essential. Companies need to understand the target market's economic, cultural, and regulatory landscape. This research informs the selection of an and Global appropriate entry strategy, which could range from exporting and licensing to joint ventures and direct investment. Each strategy carries its own advantages and challenges, and the MARKET choice should align with the company's resources, objectives, and risk tolerance. Penetration Adapting to Cultural Differences Tactics Culture plays a crucial role in global market penetration. Successful companies recognize the need to adapt their products, services, and marketing strategies to fit the cultural nuances and preferences of the target market. This may involve tailoring messaging, packaging, branding, and even product features to align with local tastes and preferences. A deep understanding and respect for cultural differences can enhance customer acceptance and loyalty in foreign markets. Building Strategic Alliances and Partnerships Forming strategic alliances and partnerships with local entities is a powerful tactic for global market penetration. Collaborating with established local companies can provide valuable market insights, distribution networks, and established customer bases. Joint ventures and strategic partnerships allow companies to leverage local expertise while sharing risks and resources. Such collaborations enhance market entry and facilitate smoother operations in foreign markets. Developing Local Sales and Distribution Channels Establishing effective sales and distribution channels is vital for successful international expansion. Companies must MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 28 29

  32. carefully evaluate and select distribution partners that customer feedback. This information allows them to make possess extensive knowledge of the local market and a timely adjustments to their strategies, product offerings, and strong distribution network. Collaborating with local marketing approaches. Flexibility and agility are essential distributors or setting up local subsidiaries helps overcome in responding to evolving customer demands and logistical challenges, navigate cultural complexities, and maintaining a competitive advantage. ensure the timely delivery of products or services to customers. Conclusion Leveraging Digital Technologies and E-commerce Expanding into international markets and successfully penetrating global markets is a complex undertaking that The rise of digital technologies has revolutionized global requires careful planning and execution. Companies must market penetration. Companies can leverage e-commerce conduct thorough market research, select appropriate entry platforms, social media, and digital marketing to reach strategies, adapt to cultural differences, build strategic customers in new markets with relative ease and cost- alliances, establish effective sales and distribution channels, effectiveness. Online channels offer opportunities for leverage digital technologies, navigate regulatory targeted marketing, personalized customer experiences, and challenges, implement localization strategies, and direct customer engagement. Adopting digital strategies continuously monitor and adapt their approaches. By enables companies to overcome geographical barriers and employing these international expansion strategies and global market penetration tactics, businesses can increase rapidly penetrate global markets. their chances of success and unlock new growth CIO opportunities on a global scale. Managing Regulatory and Legal Challenges Expanding into foreign markets involves navigating a myriad of regulatory and legal challenges. Compliance with local laws, regulations, and trade policies is critical for - A. K. Tarade market entry and long-term success. Companies must conduct thorough due diligence and seek legal advice to ensure compliance with intellectual property rights, licensing requirements, labor laws, and other relevant regulations. Developing strong relationships with local legal counsel and engaging in ongoing compliance monitoring is essential. Implementing Localization Strategies Localization entails tailoring products, services, and marketing efforts to specific regional or local markets. This goes beyond language translation and includes adapting content, design, and user experience to suit local preferences. Localization demonstrates a commitment to understanding and meeting the unique needs of the target market, fostering customer trust and loyalty. It is a powerful strategy to differentiate from competitors and gain a competitive edge in global markets. Continuous Market Monitoring and Adaptation Global market penetration is an ongoing process that requires continuous monitoring of market dynamics and adaptation to changing conditions. Companies must stay abreast of market trends, competitor activities, and MAY, 2023 www.thecioworld.com 30

  33. carefully evaluate and select distribution partners that customer feedback. This information allows them to make possess extensive knowledge of the local market and a timely adjustments to their strategies, product offerings, and strong distribution network. Collaborating with local marketing approaches. Flexibility and agility are essential distributors or setting up local subsidiaries helps overcome in responding to evolving customer demands and logistical challenges, navigate cultural complexities, and maintaining a competitive advantage. ensure the timely delivery of products or services to customers. Conclusion Leveraging Digital Technologies and E-commerce Expanding into international markets and successfully penetrating global markets is a complex undertaking that The rise of digital technologies has revolutionized global requires careful planning and execution. Companies must market penetration. Companies can leverage e-commerce conduct thorough market research, select appropriate entry platforms, social media, and digital marketing to reach strategies, adapt to cultural differences, build strategic customers in new markets with relative ease and cost- alliances, establish effective sales and distribution channels, effectiveness. Online channels offer opportunities for leverage digital technologies, navigate regulatory targeted marketing, personalized customer experiences, and challenges, implement localization strategies, and direct customer engagement. Adopting digital strategies continuously monitor and adapt their approaches. By enables companies to overcome geographical barriers and employing these international expansion strategies and global market penetration tactics, businesses can increase rapidly penetrate global markets. their chances of success and unlock new growth CIO opportunities on a global scale. Managing Regulatory and Legal Challenges Expanding into foreign markets involves navigating a myriad of regulatory and legal challenges. Compliance with local laws, regulations, and trade policies is critical for - A. K. Tarade market entry and long-term success. Companies must conduct thorough due diligence and seek legal advice to ensure compliance with intellectual property rights, licensing requirements, labor laws, and other relevant regulations. Developing strong relationships with local legal counsel and engaging in ongoing compliance monitoring is essential. Implementing Localization Strategies Localization entails tailoring products, services, and marketing efforts to specific regional or local markets. This goes beyond language translation and includes adapting content, design, and user experience to suit local preferences. Localization demonstrates a commitment to understanding and meeting the unique needs of the target market, fostering customer trust and loyalty. It is a powerful strategy to differentiate from competitors and gain a competitive edge in global markets. Continuous Market Monitoring and Adaptation Global market penetration is an ongoing process that requires continuous monitoring of market dynamics and adaptation to changing conditions. Companies must stay abreast of market trends, competitor activities, and MAY, 2023 www.thecioworld.com 30

  34. The 10 Most Successful CEOs in Middle East, 2023 Using the Power of Passion and Perseverance in Building a Leading Hospitality Platform! ave you ever walked into a hotel or restaurant and platform that connects hospitality professionals from all felt instantly transported to a world of luxury and over the world. Today, I’m proud to say that H sophistication? The world of hospitality is one Hozpitality.com is recognized as a leading platform for that captures the imagination and leaves a lasting hospitality professionals worldwide - a testament to the impression on those who experience it. For Raj, the allure power of passion and perseverance. of hospitality began at a young age and has driven his career for over three decades. Please brief our audience about your company and its inception story. Starting as a junior executive in 1992, Raj spent years honing his skills in some of the most distinguished Hozpitality.com was founded in 2008 to connect hospitality companies across India and Kenya. But it wasn’t until he professionals around the world. As someone who had spent arrived in Dubai that he knew it was time to take a bold step over two decades in the industry, I understood the and create something of his own. Starting from scratch in a challenges faced by professionals seeking new new country, the author had only his passion for hospitality opportunities or trying to build their networks. I saw an to rely on. But that passion proved to be enough, as he built opportunity to bridge this gap by creating a platform that his brand, Hozpitality.com, from the ground up. would bring together job seekers, employers, and service providers in the hospitality industry. With this vision in Today, Raj has grown Hozpitality.com into a premier global mind, I set out to create a website that would serve as a one- resource for hospitality professionals via dedication, stop shop for all things hospitality. It wasn’t easy—starting perseverance, and an unrelenting devotion to his clients and from scratch never is—but with the support of my the business. Even though the voyage had its share of colleagues and friends in the industry, we were able to build difficulties, he came out on top, building a name and a thriving community of professionals. Today, network that are still expanding. Hozpitality.com is recognized as a leading platform for hospitality professionals, with over a million registered Join us as we delve into the world of hospitality and explore users and partnerships with some of the biggest names in ,, the power of passion and perseverance with the inspiring the industry. We’re proud of what we’ve achieved so far, story of Raj Bhatt, the founder of Hozpitality.com! but we’re always looking for ways to improve and serve our community better. Please brief us about yourself and tell us your source of My advice to aspiring inspiration for venturing into this niche. entrepreneurs and business From a young age, I was captivated by the world of hospitality. In 1992, I took my first steps in the industry as a leaders is to focus on junior executive and never looked back. For the next 31 Connecting the World of Hospitality Raj your passion and strive years, I honed my skills in distinguished companies across India and Kenya, constantly learning and growing. When I for excellence in everything moved to Dubai, I knew it was time to take a bold step and make my mark. Moving to Dubai was a challenge. I didn’t you do. Be open to know anyone and had to start from scratch. But I had learning from others, Bhatt something that caught people’s attention - my passion for hospitality. It was this passion that resonated with my take calculated clients and helped me build my brand, Hozpitality.com, risks, and stay persistent from the ground up. Even when times were tough and obstacles seemed insurmountable, my unwavering even in the commitment to the industry and my clients kept me going. With time, my network grew, and so did my reputation. face of challenges. With the unwavering support of my friends and colleagues in the hospitality industry, we overcame all obstacles and emerged triumphant. Today, Hozpitality.com is a thriving MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 32 33

  35. The 10 Most Successful CEOs in Middle East, 2023 Using the Power of Passion and Perseverance in Building a Leading Hospitality Platform! ave you ever walked into a hotel or restaurant and platform that connects hospitality professionals from all felt instantly transported to a world of luxury and over the world. Today, I’m proud to say that H sophistication? The world of hospitality is one Hozpitality.com is recognized as a leading platform for that captures the imagination and leaves a lasting hospitality professionals worldwide - a testament to the impression on those who experience it. For Raj, the allure power of passion and perseverance. of hospitality began at a young age and has driven his career for over three decades. Please brief our audience about your company and its inception story. Starting as a junior executive in 1992, Raj spent years honing his skills in some of the most distinguished Hozpitality.com was founded in 2008 to connect hospitality companies across India and Kenya. But it wasn’t until he professionals around the world. As someone who had spent arrived in Dubai that he knew it was time to take a bold step over two decades in the industry, I understood the and create something of his own. Starting from scratch in a challenges faced by professionals seeking new new country, the author had only his passion for hospitality opportunities or trying to build their networks. I saw an to rely on. But that passion proved to be enough, as he built opportunity to bridge this gap by creating a platform that his brand, Hozpitality.com, from the ground up. would bring together job seekers, employers, and service providers in the hospitality industry. With this vision in Today, Raj has grown Hozpitality.com into a premier global mind, I set out to create a website that would serve as a one- resource for hospitality professionals via dedication, stop shop for all things hospitality. It wasn’t easy—starting perseverance, and an unrelenting devotion to his clients and from scratch never is—but with the support of my the business. Even though the voyage had its share of colleagues and friends in the industry, we were able to build difficulties, he came out on top, building a name and a thriving community of professionals. Today, network that are still expanding. Hozpitality.com is recognized as a leading platform for hospitality professionals, with over a million registered Join us as we delve into the world of hospitality and explore users and partnerships with some of the biggest names in ,, the power of passion and perseverance with the inspiring the industry. We’re proud of what we’ve achieved so far, story of Raj Bhatt, the founder of Hozpitality.com! but we’re always looking for ways to improve and serve our community better. Please brief us about yourself and tell us your source of My advice to aspiring inspiration for venturing into this niche. entrepreneurs and business From a young age, I was captivated by the world of hospitality. In 1992, I took my first steps in the industry as a leaders is to focus on junior executive and never looked back. For the next 31 Connecting the World of Hospitality Raj your passion and strive years, I honed my skills in distinguished companies across India and Kenya, constantly learning and growing. When I for excellence in everything moved to Dubai, I knew it was time to take a bold step and make my mark. Moving to Dubai was a challenge. I didn’t you do. Be open to know anyone and had to start from scratch. But I had learning from others, Bhatt something that caught people’s attention - my passion for hospitality. It was this passion that resonated with my take calculated clients and helped me build my brand, Hozpitality.com, risks, and stay persistent from the ground up. Even when times were tough and obstacles seemed insurmountable, my unwavering even in the commitment to the industry and my clients kept me going. With time, my network grew, and so did my reputation. face of challenges. With the unwavering support of my friends and colleagues in the hospitality industry, we overcame all obstacles and emerged triumphant. Today, Hozpitality.com is a thriving MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 32 33

  36. listings. In addition, we have updated our supplier marketplace, allowing industry suppliers to easily post their products on our Hozpitality marketplace. These initiatives have helped us better serve our clients and users, and we are proud of the positive feedback we have received. Looking ahead, we believe that the technology landscape in the Middle East will continue to evolve rapidly, and we are committed to staying ahead of the curve by exploring new technologies and innovations that can help us improve our offerings and deliver even greater value to our customers. What are your thoughts on the current economic My background is in hotel management, which I studied in The government of Dubai has been proactive in supporting climate in the region, and how does your company India. I got my first international job with the Metropolitan businesses through a range of initiatives, such as offering balance profitability and social responsibility? Hotel in Dubai in 1995, which was a part of Habtoor tax incentives, reducing bureaucracy, and investing in key The UAE is home to numerous visionary leaders who work Hotels, now known as Al Habtoor City. It was an exciting sectors such as tourism, finance, and technology. While the tirelessly to create an environment where businesses can time to be in Dubai, as the city was undergoing a major COVID-19 pandemic has posed challenges for businesses flourish. Their efforts have resulted in the country becoming transformation, with the Burj Khalifa and other iconic globally, Dubai has been quick to adopt measures to ensure a hub for international trade and commerce. We remain buildings rising up around us. After a few years in the the safety of residents and visitors while also mitigating the optimistic about the future and are committed to serving our hospitality industry, in 2007, I decided to pivot to executive economic impact. others, take calculated risks, and stay persistent even in the clients and users to the best of our ability. search consulting, which gave me a deeper understanding face of challenges. Building strong relationships with your of the challenges faced by both job seekers and employers For example, the Dubai government has launched stimulus customers, employees, and industry peers is also crucial to As for balancing profitability and social responsibility, we in the industry. packages to support businesses, introduced flexible work success. And always remember to give back to your believe that the two are not mutually exclusive, and we arrangements, and facilitated remote work. In summary, community by supporting local initiatives and social strive to achieve both. Our company has a strong However, I always felt that there was something missing—a while there are challenges facing businesses in the Middle responsibility programs. With dedication, hard work, and a commitment to ethical business practices and social platform that could connect hospitality professionals in a East, Dubai has demonstrated resilience and adaptability positive mindset, you can achieve your goals and make a responsibility, and we believe that these values contribute to more meaningful way. That’s when I decided to start and remains a key destination for companies looking to positive impact in the region. our long-term success and profitability. Hozpitality.com in 2008. As the founder and CEO of the expand their operations in the region. company, I had the freedom to create something that Please give us a few testimonials from your clients and Can you speak to any specific initiatives your company reflected my values and vision. It wasn’t easy, but the How does your company approach diversity and awards or recognition that accurately highlight your has implemented to support sustainability and journey has been immensely rewarding. Today, inclusivity in the workplace, and how do you prioritize achievements in the corporate niche. environmental responsibility? Hozpitality.com is recognized as a leading platform for and approach decision-making in your role as CEO? hospitality professionals worldwide, and I’m proud to be We are grateful to have received numerous awards and At Hozpitality, we take sustainability and environmental part of a community that is passionate about what they do. At Hozpitality, we believe that diversity and inclusivity are recognitions over the years that highlight our achievements responsibility seriously. To support these initiatives, we One of the perks of being the CEO is the freedom to work essential components of a successful and thriving in the corporate niche. For example, we have been honored have implemented various measures, such as reducing from anywhere in the world with just a laptop, something I workplace. We are committed to creating a culture of with the Lux Lifestyle Award from the UK Magazine for paper usage and moving towards digital communication. never imagined possible when I first started my career. respect, openness, and inclusivity where everyone feels eight consecutive years for being the Best Hospitality and We also encourage our team members to adopt eco-friendly valued and empowered to contribute their Recruitment Portal. We also received the Best Hospitality practices in their daily activities, such as using reusable What do you think are the biggest challenges facing unique perspectives and ideas. Our team is made up of HR & PR Platform 2023 award from the UAE Business water bottles and reducing plastic waste. Furthermore, we businesses in the Middle East today? individuals from diverse backgrounds, including Indian, Awards. Additionally, our CEO, Raj Bhatt, was recognized collaborate with partners who share our values of Filipino, and Arabic team members. as the Hospitality Leader of the Year at the India-UAE sustainability and actively support environmentally The business landscape in Dubai and the wider Middle East Business Summit and Awards. These awards and responsible practices. region is constantly evolving, presenting both opportunities Can you speak to any successful initiatives or projects recognitions serve as a testament to our commitment to and challenges for businesses. One of the main advantages your company has undertaken in the past year, and how excellence and innovation in the hospitality industry. What advice do you have for aspiring entrepreneurs and of doing business in Dubai is its strategic location, which do you see the technology landscape in the Middle East business leaders in the Middle East? provides access to major markets in Asia, Africa, and evolving in the coming years? Europe. The city has a well-developed infrastructure, Over the last two years, our company has undertaken a As an experienced entrepreneur and business leader in the including world-class airports, seaports, and logistics hubs major project to revamp our technology platform with the Middle East, my advice to aspiring entrepreneurs and that facilitate trade and commerce. In addition, Dubai has a goal of improving the user experience for both business leaders is to focus on your passion and strive for diverse and multicultural workforce, with highly skilled professionals and students in the hospitality industry. We excellence in everything you do. Be open to learning from professionals from around the world. have developed a new system that enables easy registration and also provides advanced search filters for job and course MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 34 35

  37. listings. In addition, we have updated our supplier marketplace, allowing industry suppliers to easily post their products on our Hozpitality marketplace. These initiatives have helped us better serve our clients and users, and we are proud of the positive feedback we have received. Looking ahead, we believe that the technology landscape in the Middle East will continue to evolve rapidly, and we are committed to staying ahead of the curve by exploring new technologies and innovations that can help us improve our offerings and deliver even greater value to our customers. What are your thoughts on the current economic My background is in hotel management, which I studied in The government of Dubai has been proactive in supporting climate in the region, and how does your company India. I got my first international job with the Metropolitan businesses through a range of initiatives, such as offering balance profitability and social responsibility? Hotel in Dubai in 1995, which was a part of Habtoor tax incentives, reducing bureaucracy, and investing in key The UAE is home to numerous visionary leaders who work Hotels, now known as Al Habtoor City. It was an exciting sectors such as tourism, finance, and technology. While the tirelessly to create an environment where businesses can time to be in Dubai, as the city was undergoing a major COVID-19 pandemic has posed challenges for businesses flourish. Their efforts have resulted in the country becoming transformation, with the Burj Khalifa and other iconic globally, Dubai has been quick to adopt measures to ensure a hub for international trade and commerce. We remain buildings rising up around us. After a few years in the the safety of residents and visitors while also mitigating the optimistic about the future and are committed to serving our hospitality industry, in 2007, I decided to pivot to executive economic impact. others, take calculated risks, and stay persistent even in the clients and users to the best of our ability. search consulting, which gave me a deeper understanding face of challenges. Building strong relationships with your of the challenges faced by both job seekers and employers For example, the Dubai government has launched stimulus customers, employees, and industry peers is also crucial to As for balancing profitability and social responsibility, we in the industry. packages to support businesses, introduced flexible work success. And always remember to give back to your believe that the two are not mutually exclusive, and we arrangements, and facilitated remote work. In summary, community by supporting local initiatives and social strive to achieve both. Our company has a strong However, I always felt that there was something missing—a while there are challenges facing businesses in the Middle responsibility programs. With dedication, hard work, and a commitment to ethical business practices and social platform that could connect hospitality professionals in a East, Dubai has demonstrated resilience and adaptability positive mindset, you can achieve your goals and make a responsibility, and we believe that these values contribute to more meaningful way. That’s when I decided to start and remains a key destination for companies looking to positive impact in the region. our long-term success and profitability. Hozpitality.com in 2008. As the founder and CEO of the expand their operations in the region. company, I had the freedom to create something that Please give us a few testimonials from your clients and Can you speak to any specific initiatives your company reflected my values and vision. It wasn’t easy, but the How does your company approach diversity and awards or recognition that accurately highlight your has implemented to support sustainability and journey has been immensely rewarding. Today, inclusivity in the workplace, and how do you prioritize achievements in the corporate niche. environmental responsibility? Hozpitality.com is recognized as a leading platform for and approach decision-making in your role as CEO? hospitality professionals worldwide, and I’m proud to be We are grateful to have received numerous awards and At Hozpitality, we take sustainability and environmental part of a community that is passionate about what they do. At Hozpitality, we believe that diversity and inclusivity are recognitions over the years that highlight our achievements responsibility seriously. To support these initiatives, we One of the perks of being the CEO is the freedom to work essential components of a successful and thriving in the corporate niche. For example, we have been honored have implemented various measures, such as reducing from anywhere in the world with just a laptop, something I workplace. We are committed to creating a culture of with the Lux Lifestyle Award from the UK Magazine for paper usage and moving towards digital communication. never imagined possible when I first started my career. respect, openness, and inclusivity where everyone feels eight consecutive years for being the Best Hospitality and We also encourage our team members to adopt eco-friendly valued and empowered to contribute their Recruitment Portal. We also received the Best Hospitality practices in their daily activities, such as using reusable What do you think are the biggest challenges facing unique perspectives and ideas. Our team is made up of HR & PR Platform 2023 award from the UAE Business water bottles and reducing plastic waste. Furthermore, we businesses in the Middle East today? individuals from diverse backgrounds, including Indian, Awards. Additionally, our CEO, Raj Bhatt, was recognized collaborate with partners who share our values of Filipino, and Arabic team members. as the Hospitality Leader of the Year at the India-UAE sustainability and actively support environmentally The business landscape in Dubai and the wider Middle East Business Summit and Awards. These awards and responsible practices. region is constantly evolving, presenting both opportunities Can you speak to any successful initiatives or projects recognitions serve as a testament to our commitment to and challenges for businesses. One of the main advantages your company has undertaken in the past year, and how excellence and innovation in the hospitality industry. What advice do you have for aspiring entrepreneurs and of doing business in Dubai is its strategic location, which do you see the technology landscape in the Middle East business leaders in the Middle East? provides access to major markets in Asia, Africa, and evolving in the coming years? Europe. The city has a well-developed infrastructure, Over the last two years, our company has undertaken a As an experienced entrepreneur and business leader in the including world-class airports, seaports, and logistics hubs major project to revamp our technology platform with the Middle East, my advice to aspiring entrepreneurs and that facilitate trade and commerce. In addition, Dubai has a goal of improving the user experience for both business leaders is to focus on your passion and strive for diverse and multicultural workforce, with highly skilled professionals and students in the hospitality industry. We excellence in everything you do. Be open to learning from professionals from around the world. have developed a new system that enables easy registration and also provides advanced search filters for job and course MAY, 2023 MAY, 2023 www.thecioworld.com www.thecioworld.com 34 35

  38. Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt to offer a solution everybody can understand.

  39. Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt to offer a solution everybody can understand.

  40. THE CI INSPIRING THE BUSINESS WORLD www.thecioworld.com

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