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Location-Based Storytelling

Slides of my conference at World Communication Forum Davos in Kazan (October, 2015) about Transmedia Storytelling, focused on Location-Based Storytelling and its use on Tourism

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Location-Based Storytelling

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  1. Location-Based Storytelling location-based storytelling - montecarlo - III kazan international tourism forum “benchmarks of the future” communication matrix of tourism: engagement & storytelling world communication forum davos 2105, october, 22th

  2. world has been digitalized

  3. hyperconnected hyperfragmented

  4. return of the unique experience

  5. we are wired for stories

  6. immersion engagement personalized

  7. stories & games

  8. narrative universes & transmedia architecture

  9. location-based storytelling analogic & digital, best of both worlds location-based storytelling analogic & digital, best of both worlds

  10. . let’s talk about...

  11. . thinking out of the box

  12. . transversal business are win-win-win business

  13. . “humpty dumpty” pyrinees route transmedia project

  14. . it’s a movie

  15. . it’s brand content

  16. . it’s tourism

  17. . it’s a game

  18. . it’s collective memory

  19. . user is the center story is the center user’s story is the center

  20. . tell me a fact and I’ll learn. tell me a truth and I’ll believe. but tell me a story and it will live in my heart forever

  21. . спасибо www.montecarlo-storytelling.com @Imastranger

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