The Fundamentals of Logo Design - PowerPoint PPT Presentation

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The Fundamentals of Logo Design

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  1. The Fundamentals of Logo Design S T A R T W I T H A S K E T C H Nomatterhowmuchtechnologyadvances, there’sstillalotof powerinpenandpaper. Gooddesignersalwaysbeginwitha simplepencilsketch, justtogettheideasflowing. T H I N K A B O U T C O L O U R Colourchoicecanaffecttheemotionthatyourlogoevokes, but it’smorethanthat. Yourlogowon’talwaysappearinfullcolour. Sometimes, itwillberenderedingreyscale, black-and-white,  orasingletone. S Y M M E T R Y A N D B A L A N C E Thehumanmindsubconsciouslyequatessymmetrywithbeauty. Sowhileabstractthinkersandcreativetypesmaybedrawnto visualsthatareslightlyaskew, thegeneralpublicismoredrawnto simple, balancedlogos.  F O C U S O N R E C O G N I T I O N Alogoisasnapshotofyourbrand. Justbyglancingatit, your customersandpartnersshouldknowwhoyouare. Agoodlogo createsthiseffectusingitsuniquenessandsimplicity. D W E L L O N B R A N D I D E N T I T Y Logosaren’tjustvisualelements. Theyarestand-insforyourbrand, andtheyspeakforyouwhenyou’renotpresent. Yourlogoshould, therefore, explainyourbrand’scharactertoyourintended  targetaudience.