Logo Design. How to create an effective Logo. Key Points. It’s describable It’s memorable It’s effective without colour It’s scalable i.e. works when just an inch in size It’s appropriate. Its describable and memorable.
How to create an effective Logo
The Open University or OU
An example of a simple design that meets the criteria
An example of a simple design sheet where the designer has explored some possibilities for an internet company.
Where do you think the designer started?
Which do you think is his final design?
Does it meet the key criteria?