Atmel Corporation in France. Best in France Case Study HEC MBA January 2005. Mr. Carastamatis, Mr. Maradan, Mrs. Seeber and Mr. Snowdon. Atmel Corporation overview Atmel Products and markets Why did Atmel come to France Adaptation to France Cross-border values Human Factors
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Best in France Case Study
HEC MBA January 2005
Mr. Carastamatis, Mr. Maradan, Mrs. Seeber and Mr. Snowdon
George Perlegos (still the CEO)
they are focused on products rather than markets.
“Atmel prêt à investir 486 M à Rousset d’ici à 2007”, 06/12/04
“Atmel va investir 110 M sur 3 ans dans son usine de Nantes” 11/02/04
“Atmel investit massivement en R&D sur son site de Rousset” 03/02/04