HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH AWESOME CONTENT Christa Sabathaly
WHY YOU ARE HERE? ➤ You’re probably starting your own start-up ➤ You want to check whether you have a good content strategy on your e-commerce site ➤ You want to step up your content game to bring more traffic to the site
WHY AM I HERE? ➤ I specialised in demand creation.
TODAY’S AGENDA ➤ What the heck is content marketing, anyway? ➤ Step-by-step guide in creating awesome content ➤ Content marketing secret sauce to growth hacking.
WHAT IS CONTENT MARKETING?
“ Content marketing is the art of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
DOES CONTENT MARKETING CREATES ORGANIC TRAFFIC?
AND, CONTENT MARKETING IS ALSO THE FOUNDATION OF ALL YOUR PAID ADVERTISING.
STEP BY STEP GUIDE TO CREATING AWESOME CONTENT
EXERCISE - 1 ➤ Imagine a brand. It can be your brand, or any random brand ➤ Create a tweet (140 characters) to promote your brand ➤ You have 1 minute to do this
EXERCISE - 2 ➤ Build your “ideal after” in 1 paragraph for an “About Us” section in your website, stating your SOV. ➤ Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram. ➤ You have 5 minutes to do this. ➤ This exercise comes with a prize for the first winner!
GROWTH HACKING YOUR CONTENT TO 10,000 WEBSITE TRAFFIC
THE SECRET…. ➤ The secret to growth hacking is : THERE IS NO SECRET SAUCE. ➤ Growth hacking is a scientific approach to marketing, therefore you need to test and validate your content strategy via measurement tools.
MEASUREMENT CAT CASE STUDIES
WRAP UP ➤ Content marketing’s job is to create traffic by communicating the ideal after ➤ To start writing on your social media, try elaborating your Statement of Value ➤ Grow your first 10,000 traffic by validating your content strategy with measurement tools
OTHER RESOURCES ➤ Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/ ➤ Instagram Metrics Insights : https://blog.bufferapp.com/instagram-stats- instagram-tips ➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/ content-marketing-infographics/ ➤ Blogs to bookmark or subscribe ➤ contently.com ➤ contentmarketinginstitute.com ➤ Great Reads ➤ Zero to One by Peter Thiel ➤ Growth Hacker Marketing by Ryan Holiday
THANK YOU AND LET’S STAY CATNNECTED! ➤ @sabathaly ➤ www.sabathaly.co ➤ email@example.com