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The Colour Compass

Colour is the first impression your brand makes. It shapes perceptions,<br> influences emotions, and builds trust, playing a vital role in brand<br> recognition and customer loyalty

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The Colour Compass

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  1. The Colour Compass Rules to Remember While Using Colours in Your Branding

  2. The Psychology Colour is the first impression your brand makes. It shapes perceptions, influences emotions, and builds trust, playing a vital role in brand recognition and customer loyalty. Emotion/Associati on Colour Example Trust, stability, calm Blue Dell, Intel Energy, passion, urgency Coca-Cola, YouTube Red Growth, nature, wellness Starbucks, Whole Foods Green Optimism, warmth, clarity Yellow McDonald’s, IKEA Luxury, balance, sophistication Black/White Apple, Chanel

  3. Why Colours Matter EMOTIONAL CONNECTION BRAND RECOGNITION COLOUR IMPACT Research shows colour impacts customers’ initial perceptions, influencing their choices even before product interaction. Emotional connections are forged through colour, which can affect how consumers feel about a brand. Consistent colour use enhances brand recognition, making it easier for consumers to identify and trust the brand.

  4. The Rules of Smart Colour Use GOOD COLOUR PALETTE Clean and clear OVERLOADED COLOUR PALETTE Chaotic and confusing BALANCED COLOUR USE Harmonious design

  5. Building Your Brand Define Primary Colours → The face of your brand. Define Secondary Colours → For accents and flexibility. Create a Colour Guide → RGB, CMYK, HEX, Pantone. Ensure Harmony & Hierarchy → So your visuals “feel” right.

  6. Contact Us WEBSITE www.graphicstudio.co.in PHONE +91-9694345000 GMAIL sales@graphicstudio.co.in

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