Roots of Applied Behavior Analysis. Explanations of Human Behavior. Why do people behave the way they do? Can we predict behavior? Why do people behave in socially inappropriate ways?. Useful theories. Inclusive: it must explain a substantial amount of behavior
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food – UCS tone – CS
Salivation - UR salivation – CR
Pairing stimuli so that an unconditioned stimulus elicits a response – respondent, Pavlovian, or classical conditioning