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Critiquing Websites: First Impressions critique guideline First Impressions Long Term Relationships Concept [ 構想 造意 觀念 ] Themes + Experience + Composition = Concept visual themes Metaphors, references to things or stories that people are already familiar with

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slide1
Critiquing Websites:

First Impressions

critique guideline
critique guideline

First Impressions

Long Term Relationships

concept
Concept[構想 造意 觀念]

Themes + Experience + Composition = Concept

visual themes
visual themes

Metaphors, references to things or stories that people are already familiar with

ringling school of art and design
Ringling School of Art and Design

Example of strong concept:

http://www.rsad.edu

art center the art school
Art Center - The Art School

Example of weak concept:

http://artschool.hkac.org.hk/www/eng/index.php

the new york times
The New York Times

http://www.nytimes.com

j walter thompson
J. Walter Thompson

http://www.jwt.com/

strong composition
strong composition

Mental maps that are easy to grasp

hong kong heritage museum
Hong Kong Heritage Museum

http://www.heritagemuseum.gov.hk

Example of the bad:

strong experience
strong experience

like being in a movie, immersing in a story

the design museum
The Design Museum

http://www.designmuseum.org.uk

a typical intranet experience
a typical intranet experience

http://www.cityu.edu.hk

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