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COASTAL NORTHWEST FLORIDA OPPORTUNITIES & CHALLENGES October, 2008 permar inc. Research approaches Real estate advisory firm Site inspection Developers, partners Demand & supply analysis Residential, recreational, resort communities Economics, demographics

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coastal northwest florida

COASTAL NORTHWEST FLORIDA

OPPORTUNITIES & CHALLENGES

October, 2008

permar inc.

about permar inc

Research approaches

Real estate advisory firm

Site inspection

Developers, partners

Demand & supply analysis

Residential, recreational, resort communities

Economics, demographics

Founded in 1985, based in Charleston, SC

Psychographics

Research-based services

Market analysis

Phasing strategies

Product & amenity

programming

Concept & product testing

Cash flow analysis

Input to regional planning &

land value enhancement

Consumer research

Personal interviews

Focus groups

Surveys

ABOUT PERMAR INC

Background

Some of our clients

Crescent Resources

The St. Joe Company

Kiawah Dev Partners

Lowe Enterprises

Daniel Island Dev

Chaffin Light Associates

MeadWestvaco

Foley Timber

Terrapointe Services

Reynolds Plantation

october 2008

opportunities challenges looking back
OPPORTUNITIES & CHALLENGES – LOOKING BACK

Evaluating coastal NW Florida

For new, significant economic/real estate development opportunities

+ + Very Good

+ Good

O Neutral

X Poor

I Improvement

october 2008

opportunities challenges looking back4
OPPORTUNITIES & CHALLENGES – LOOKING BACK

Evaluating coastal NW Florida

As destination for higher end vacation travelers

+ + Very Good

+ Good

O Neutral

X Poor

I Improvement

october 2008

opportunities challenges today
OPPORTUNITIES & CHALLENGES – TODAY

Evaluating coastal NW Florida

For new, significant economic/real estate development opportunities

+ + Very Good

+ Good

O Neutral

X Poor

I Improvement

october 2008

opportunities challenges today6
OPPORTUNITIES & CHALLENGES – TODAY

Evaluating coastal NW Florida

As destination for higher end vacation travelers

+ + Very Good

+ Good

O Neutral

X Poor

I Improvement

october 2008

opportunities challenges trends
OPPORTUNITIES & CHALLENGES – TRENDS

Opportunities to play into positive demographic & social trends

* SRI/VALS

october 2008

trends growth
TRENDS - GROWTH

Long term migration pattern to Florida expected to continue

But NW Florida not receiving much of this growth

Population Growth

by County

2005-2020

Opportunity to employ

“market taker” strategies

october 2008

slide9

TRENDS – GENERATIONS

Boomers & Gen Y will dominate over next 15 years

  • Affinity groups over age groups
  • Increased inter-generational interaction

october 2008

trends vacationing
TRENDS – VACATIONING

Beautiful scenery continues to be #1 vacation attribute

Florida is preferred domestic destination

* Over past several years

Source: National Leisure Travel Monitor, YPB&R/Yankelovich, Inc. 2008.

Staying relevant by understanding changing

visitor wants & needs is imperative

october 2008

trends green
TRENDS - GREEN

Darker shades of “green” over time

Places using “smart growth” principles will enjoy competitive edge

Create a shared, regional vision for the future

…and stick to it

october 2008